Discussion: Introducing Tweet Code Thursdays!
Significantly more work. This has become an all day endeavour for both Hit Streak and I.
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EDIT: Also, what Snow Globe said. Now that we have the market, all exclusive items should be released with the understanding that they will appear on the market after a certain amount of time has passed. I am baffled by any company's reluctance to make money.
Avatar: "Cheeky Jack O Lantern" by dimarie
I don't mind giveaways, but I have no use for Twitter. I have bought every costume piece available as they've come available, including the old super boosters full of emotes that I never use. Hopefully the Dark Matter and the pieces that were given as loyalty giveaways will be offered at some point on the market or even as a tier 9 reward option. I missed out on the loyalty pieces due to hitting a rough patch financially and my wife and I both had to let our sub lapse for a few weeks. I'll miss out on these, since I work every Thurs (barring vacations) and don't use twitter.
I really hope the marketing/dev team consider offering these at some point to purchase, though. I was bummed about missing the loyalty stuff, but not much I can do with a family to support. This I'm not as bummed about, but I do love getting new costume bits.
I do really support the community team finding new ways to promote CoH via social sites and I hope they keep doing things like this, though. Even if I can't get my hands on the awesome prizes they're giving out via tweeted codes and such.
@Sylver Bayne
Pinnacle Server
I didn't have a problem with the promotion myself, as a first run. As time progresses and I loose the ablity to stay home and wait for the twitter feed to update, I won't loose sleep on being excluded from promotions either. The world isn't fair, not everyone will be able to get everything whenever they want it.
I don't mind giveaways, but I have no use for Twitter. I have bought every costume piece available as they've come available, including the old super boosters full of emotes that I never use. Hopefully the Dark Matter and the pieces that were given as loyalty giveaways will be offered at some point on the market or even as a tier 9 reward option. I missed out on the loyalty pieces due to hitting a rough patch financially and my wife and I both had to let our sub lapse for a few weeks. I'll miss out on these, since I work every Thurs (barring vacations) and don't use twitter.
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It's not like there's a limited supply. Paragon can't run out of these things.
I didn't have a problem with the promotion myself, as a first run. As time progresses and I loose the ablity to stay home and wait for the twitter feed to update, I won't loose sleep on being excluded from promotions either. The world isn't fair, not everyone will be able to get everything whenever they want it.
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It's not because someone with an infinite supply said "no" just because they can.
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EDIT: Also, what Snow Globe said. Now that we have the market, all exclusive items should be released with the understanding that they will appear on the market after a certain amount of time has passed. I am baffled by any company's reluctance to make money.
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Then you get $$ from the proles too- win/win, as the folk who got the freebie can't be legitimately mad at you for selling something they got free.
With regards to things that have previously been sold (specifically, super pack costume sets) having them appear in the store would be counterproductive. A window of exclusivity isn't enough of a perk to inspire most players to pony up the next time the devs come along with a similar 'golden opportunity'.
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My City Was Gone
Your friend clearly has a very GOOD connection. Just because he can't stand a little occasional lag does not negate that he has a good enough connection to suggest such a discriminative scheme.
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We agree that all such items should be made available on the market. Giving away over 250 aura codes was equivalent to giving away over $1K USD at regular market prices for auras. No doubt some winners are sitting on those, banking on cashing them in for billions of influence in the game due to their exclusivity.
While I do very much appreciate the time and labor committed to this on Friday, I agree with you that it cannot be a fun time for Hit Streak and Zwillinger. And when it was a mad scramble to grab a publicly posted code it was no fun for most players.
Automation and further time sensitive random giveaways do not solve much. If I am going to suggest anything in the handling of giveaways of exclusive items, it would be to require more meaningful participation and/or creativity from entrants and reduce time sensitivity.
For example, Twitter avails the posting of images (viewable inline, so fairly convenient to scroll through on a web client or graphical app), and the Twitter timeline retains posts for a couple of days -- so an image-based (screenshots, fan art, etc.) contest comparable to the in-game costume contests would be possible, and would not need to be quite so time sensitive. It could be treated like #FollowFridays, using a specific hashtag and tracked for a day (or at least a window large enough not to exclude too many people). Fewer Twitter users would be annoyed by having contest retweets flood their timelines since there would be actual content attached to entries, and that content would serve as advertisement for the game on Twitter. As well, though prizes would be far more limited, few would resent the lucky ones who earned their codes.
Sure, that would still take up some of the community team's time, but I'm guessing it would be a lot more enjoyable than getting carpal tunnel syndrome from sending out hundreds of codes to Twits who did nothing but click a button.
I love costumes and particularly auras in CoH.
I do not love them as much as I hate Twitter.
If the Devs were seeking to remind me (and, apparently, some other people) of that fact, they have succeeded.
Is there any chance we can get some feedback on how much content will be forever locked behind chance-oriented mechanisms like Grab-A-Code and SuperPacks? Just so the tiny fringe of us who don't like those things can know how much content we'll be expected to miss?
"Strength of numbers is the delight of the timid. The valiant in spirit glory in fighting alone."
- Mahatma Gandhi
Still CoHzy after all these years...
On a weekly basis, we reach (actual reach, not potential) about ten times more people on Facebook than we do on the Official Forum. I have numbers to show this. Why is this? Because your average user is more inclined to check Facebook at work/home/on their phones/on the toilet/wherever than they are the fora.
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damned if you do, damned if you dont. IMO. Consistency would be nice, f youre going to announce something, announce it on all avenues or at the very least FB since the numbers clearly show that you reach more people that way.
And yet there was nothing on FB about the Thursday Tweet day or whatever...
damned if you do, damned if you dont. IMO. Consistency would be nice, f youre going to announce something, announce it on all avenues or at the very least FB since the numbers clearly show that you reach more people that way. |
Take a look at the screenshots below:
That shows a post on their Facebook page on July 11 announcing Tweet Code Thursdays. That was posted on Wednesday at the same time as they posted the announcement to the CoH Forums and to Twitter. The posting in the News section on the CoH website is dated July 10, but I didn't see it until the 11th, so it may have been prepared on the 10th but as a hidden article until the 11th.
and:
That shows a posting on their Facebook page on Friday announcing that they would only be doing one Freedom Friday session but that you could get prizes on Twitter in the meantime. Since them doing it on Friday was a last minute decision (due to the extended maintenance to the PlayNC site going longer than planned) I don't see how they could have announced it any sooner.
It sure looks to me like they used Facebook to promote it.
Your post was just being disingenuous in trying to claim otherwise when ANYONE could plainly see it on their Facebook page.
Seeing the information on the Facebook page doesn't even require having a Facebook account or being logged in to Facebook.
To comment on their Facebook page you have to have a Facebook account, but you don't have to have one simply to read what is posted there.
If the game spit out 20 dollar bills people would complain that they weren't sequentially numbered. If they were sequentially numbered people would complain that they weren't random enough.
Black Pebble is my new hero.
Quick caveat on the "ANYONE could plainly see it on their Facebook page" thing:
I run a fan page on Facebook, and the released statistics show only about 10% of a page's fans (people who've "liked" that particular page) actually see posts made by that page.
Unless the page pays Facebook to "promote" their content, the fact is, not everyone who's "liked" the City of Heroes Facebook page is going to see every post made by that page. Even if it is paid, it's not 100% coverage, and even without a Facebook account you won't see every post on their Timeline, as those are selected by Facebook's "what's important" algorithm, which is almost entirely arbitrary.
So...while I see the point you're trying to make (I got my code with about 30 seconds of effort from Twitter, and am a fan of the whole idea), there are some technical limitations to consider.
Carl and Sons @Aurora Girl (Pinnacle)
Quick caveat on the "ANYONE could plainly see it on their Facebook page" thing:
I run a fan page on Facebook, and the released statistics show only about 10% of a page's fans (people who've "liked" that particular page) actually see posts made by that page. |
Facebook's information disseminating is completely arbitrary, barring slipping them some cash to improve it.
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My City Was Gone
A good point.
Facebook's information disseminating is completely arbitrary, barring slipping them some cash to improve it. |
Carl and Sons @Aurora Girl (Pinnacle)
ive PM'd hit streak to get my NA code changed to EU code (as instructed) last friday but no reply as yet.......
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[Edit]
What should be done about this? Permanent exclusives should not exist in the game. Every exclusive item should come with the provision that the item will be exclusive for a limited time and will be available on the market later. Wasn't the main selling point of CoH: Freedom that players have a choice? Permanent exclusives limit that choice. |
Because if you make it a policy that anything given out as an 'exclusive' will only be temporarily exclusive and will eventually be generally available, then you lower the draw of the exclusive item. "Oh, they're giving away Kirby Dots on Twitter? Meh, I'll just wait until they show up as part of a costume pack or in Astral Christy's store." "Oh, they're giving a free powerset unlock to everyone who goes to HeroCON? I'll just buy the powerset -- it'll be cheaper than trying to get to California."
A certain proportion of your customer base wants to feel special, to have stuff that other characters don't have, or that only a few other characters have. Exclusive promotions allow you to do that and drive traffic to things you really want driven.
Are exclusive promotions the best way to build a community? I'd say no, but that's a different question.
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Pauper
"Oh, they're giving away Kirby Dots on Twitter? Meh, I'll just wait until they show up as part of a costume pack..."
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"Oh, they're giving a free powerset unlock to everyone who goes to HeroCON? I'll just buy the powerset..."
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There's your exclusivity. There's your special feeling. There's your misplaced attitude of superiority over all those poor, worthless slobs who don't have that stuff and therefore aren't as good or as cool or as important as you.
Nobody should ever be told "you missed this incredibly-narrow or prohibitively-expensive 'opportunity,' so you can't have this item, ever, no matter what, with no recourse whatsoever until the end of time" unless there's some practical limitation on producing the item (for example, only a limited number were manufactured and it would be too difficult or expensive to make more) -- no such practical limitations exist in a game like this. The code for all of these exclusives is already sitting on the hard drive of every player of this game, waiting to be unlocked. Saying "okay, here's what you need to do to actually use that item you already have" is one thing. Saying, "nyah, nyah, we could give you a means of accessing it, but we just don't feel like it" is quite another.
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Because if you make it a policy that anything given out as an 'exclusive' will only be temporarily exclusive and will eventually be generally available, then you lower the draw of the exclusive item. "Oh, they're giving away Kirby Dots on Twitter? Meh, I'll just wait until they show up as part of a costume pack or in Astral Christy's store." "Oh, they're giving a free powerset unlock to everyone who goes to HeroCON? I'll just buy the powerset -- it'll be cheaper than trying to get to California."
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With temporary exclusives NCSoft:
* Almost surely gets money from the paying crowd, as opposed to the current system where they are sure to get no money (just a nebulous advertising benefit) and have to invest staff time in handling this rather then doing something more directly productive.
* Likely doesn't gain a significantly different amount of goodwill from the people who get it free (people still like free stuff even if others pay for it, because it is free).
* Isn't as likely to generate badwill from people who never will have a chance to get the stuff.
I don't see how a handful of people being able to say "Dude, I'm going to be one of the only people with kirby dots, EVER!" is going to increase revenue more then selling the product to a potentially significant portion of the customer base.
I couldn't agree more.
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A certain proportion of your customer base wants to feel special, to have stuff that other characters don't have, or that only a few other characters have.
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Faces of the City
"...where it won't be free like it is on Twitter today."
"...six months later." There's your exclusivity. There's your special feeling. There's your misplaced attitude of superiority over all those poor, worthless slobs who don't have that stuff and therefore aren't as good or as cool or as important as you. Nobody should ever be told "you missed this incredibly-narrow or prohibitively-expensive 'opportunity,' so you can't have this item, ever, no matter what, with no recourse whatsoever until the end of time" unless there's some practical limitation on producing the item (for example, only a limited number were manufactured and it would be too difficult or expensive to make more) -- no such practical limitations exist in a game like this. The code for all of these exclusives is already sitting on the hard drive of every player of this game, waiting to be unlocked. Saying "okay, here's what you need to do to actually use that item you already have" is one thing. Saying, "nyah, nyah, we could give you a means of accessing it, but we just don't feel like it" is quite another. |
And DEFINITELY this! I won't even play around or waste my time posting in this forum. If there EVER was a promotion to this extreme involving a power set I promise not another penny to NCSoft or any of its products in the future and I would be totally done with CoX.
Mr. Gulzow does bring up a valid point.
FUN FACT: That burst of light when you level up is actually the effectiveness escaping from your enhancements all at once.
I disagree -- there should be permanent exclusives in the game, and they should be tied to specific events/promotions that the dev team, the community team, the marketing team, or any or all of them wants to promote as a Big Deal. Why?
Because if you make it a policy that anything given out as an 'exclusive' will only be temporarily exclusive and will eventually be generally available, then you lower the draw of the exclusive item. "Oh, they're giving away Kirby Dots on Twitter? Meh, I'll just wait until they show up as part of a costume pack or in Astral Christy's store." |
"Oh, they're giving a free powerset unlock to everyone who goes to HeroCON? I'll just buy the powerset -- it'll be cheaper than trying to get to California." |
A certain proportion of your customer base wants to feel special, to have stuff that other characters don't have, or that only a few other characters have. Exclusive promotions allow you to do that and drive traffic to things you really want driven. Are exclusive promotions the best way to build a community? I'd say no, but that's a different question. -- Pauper |
Your post was just being disingenuous in trying to claim otherwise when ANYONE could plainly see it on their Facebook page.
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But Ill admit when im wrong-and I see the posting now. But dont call me names as you know nothing about me or my actions before writing a post.
Blah.
Marketing like this turns me actively against the game community.
still I doubt it was international contest anyhow?
I also doubt any dev will see a post this late in thread.
I don't suffer from altitis, I enjoy every minute of it.
Thank you Devs & Community people for a great game.
So sad to be ending ):
I don't suffer from altitis, I enjoy every minute of it.
Thank you Devs & Community people for a great game.
So sad to be ending ):
As to auto refresh, I know it doesn't. You'd have to close the window and reopen it. Then again, that suggestion relied on the fact that it didn't refresh. A player couldn't just keep refreshing in-game and stumble on the secret sale item. As to limiting the time, I know that is already a function of the market. We've had how many time limited sales since last September?
I think the community team took the wrong thing away from this thread. The core over the dissatisfaction over this (and any other) contest is the non-limited exclusivity.
Someone at Paragon Studios loves to have exclusive content. This clearly shows in their willingness to continually annoy their customers with open-ended exclusives. Their customers have repeatedly given feedback since the CoH CE that they are annoyed with open-ended exclusives. All I have to do is take a look back at the Wal-Mart deal with the Good vs Evil edition. What a <censored>-storm that was.
This applies to all of the following (but not limited to them):
[Edit]
What should be done about this? Permanent exclusives should not exist in the game. Every exclusive item should come with the provision that the item will be exclusive for a limited time and will be available on the market later. Wasn't the main selling point of CoH: Freedom that players have a choice? Permanent exclusives limit that choice.
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Had this been in place, the first-come, only-served nature of the Twitter giveaway would be a non-issue. As it stands with the current situation, nobody really wins. More to the point, everyone loses. The players lose out on future cool items like the auras. The community team loses time to do more giveaways and future opportunities for contests like this.
Tl;DR summation:
If the company wants exclusives as incentives, they should use them. However those exclusives should come with a built-in expiry date that is shared. After the expiry date, they should be widely available and not limited any more.
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