Are OCR (and Marketing) missing the marks?


Aura_Familia

 

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Originally Posted by Hy-Beams View Post
This thread is interesting when there are about a half a dozen threads elsewhere in these forums started by Devs specifically asking players for their opinions on things they want and those answers are translating into future plans for the game.

The context of this thread isn't about the Developers' input into the forums. It is about what the Online Community Relations (OCR; i.e. Avaeta, Mod8/The Ocho, Mod12) team have and/or haven't done in terms of interacting with the forum community over the last six weeks or so. Please try to keep in mind that OCR's responsibilities are to the Forums and PR/Marketing related side of the game, not the Development or Production side of the game.

The main generation of this thread is from the apparent lack of any kind of reply from OCR and/or Marketing over the rather negative feedback from the release of the Party Pack. While I have made my opinion on that topic clear, I agree that there has been a shift in the way OCR interacts with the Forum Community as a whole. Personally, I'm not entirely sure I like it.

I like the fact that OCR has been trying to get the Forum Community active in some in-game and out of game activities. That is fine and expected. But when recent things happen that gets a lot of people upset, there is very little, if any response, from OCR (Party Pack, Loss of Warburg Nukes in CoP on test, and a few more I'm not aware of...). It makes Obsidius' OP relevant.

If nothing else, Corporate placating speak I would tolerate or a simple "we screwed up and we're working on trying to fix it" kind of message would of gone a long way to please of of the Forum Community. It's not much, just something when the Forum Community gets mad, that's all.

Thank you for the time...


@Travlr (Main) / @Tymers Realm (Test)

Arc 5299: Magic, Mystery, and Mayhem Updated!! 09/15/09

 

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Originally Posted by Tymers_Realm View Post

If nothing else, Corporate placating speak I would tolerate or a simple "we screwed up and we're working on trying to fix it" kind of message would of gone a long way to please of of the Forum Community. It's not much, just something when the Forum Community gets mad, that's all.

Thank you for the time...
Ahhh brings back memories from last year...around may'ish.....



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Originally Posted by Obsidius View Post
Ahh, the old Vending Machine Analogy
sadly this is becoming the norm...weak an ineffecive as ever I cant remember a time when the Dev's would say so much at conventions and so little in game....or did they really say alot at those conventions in the first place...i haz confusion


 

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I may be able to offer an insight here. During the Party Pack debut debacle, a PM from one of the OCR (who shall remain nameless) stated that the community team "anticipated this response" but "must present a united front."

The OCR saw this coming but couldn't (and probably can't) say anything about it because of the "team." I suspect marketing's dark hand in this.


Hello, my name is @Caligdoiel and I'm an altoholic.

 

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I was thinking about this last night... IMPO, it's starting to become less of a "community" and more of "just another box on the shelf." It kinda saddens me to think of it like that, since there are a lot of cool people that work on the game. But recently, when there's been vocal concern over additions or changes to the game, posts fall on deaf ears.

As small as some claim the forum community is, it is still a microcosm representative of the total player population. And although there are some events that OCR puts on in-game, I don't think asking for a few extra posts here or there is asking too much, IMPO.


 

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Originally Posted by Caligdoiel View Post
I may be able to offer an insight here. During the Party Pack debut debacle, a PM from one of the OCR (who shall remain nameless) stated that the community team "anticipated this response" but "must present a united front."

The OCR saw this coming but couldn't (and probably can't) say anything about it because of the "team." I suspect marketing's dark hand in this.
I know a certain moderator would have preferred that I kept this subject in PMs between them and I; this may have been a key reason. They can't publicly dissent with the "united front", or even acknowledge any questioning to it. IMPO, it sounds like a sort of Marketing Dictatorship. (This is where I stop short of Godwin's Law.)

On that note, "Be careful what you wish for," as they say. Many of us thought that Marketing wasn't doing enough to promote the game. Now it's more like Marketing saying "We're doing X to the game and you WILL like it."


 

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Indeed...it seems like Marketting have told all the OCR and anyone else for that matter to 'shut up and say nothing'.

Which is probably making the situation WORSE because the arguements about the pack are still going on.

It does look like Marketting has suddenly stepped up into a massive position of control, the lack of response on the pack AND the recent Culture forum changes all smack of marketting going about their dubious ways.

Prehaps Obsidius is right, we've caused this, we complained that marketting did bugger all and now marketting seems to be the one incharge, atleast a lot less subtle than they were before.


 

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I'm simply going to say that I agree with Obsidius' original premise, for a LOT of reasons that haven't been gone into publicly. I hold nothing against our current staff because some huge changes have been happening in the company over the stretch, but there was most assuredly a trend toward more and better communications back during the days of Lighthouse and Ex Libris, and it's reversed itself quite heavily.

Not just in terms of these forums, but overall. I've had good relations with our Community Reps, Devs and GMs the entire time I've been here. However there were some great projects going on and community initiatives that just sort of withered and died because of lack of OCR support.


"Null is as much an argument "for removing the cottage rule" as the moon being round is for buying tennis shoes." -Memphis Bill

 

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Originally Posted by Carnifax_NA View Post
Agreed, it's almost zen anti-marketing to be able to pull that off.*


There is an ever decreasing amount of red name feedback on the boards as a whole. A couple of months ago this was put down to "They are busy with Going Rogue". Now that is complete I can't see what excuse anyone could give for the ever decreasing amount of redname interaction (ignoring GGs witless "Jam tomorrow" style excuses).
As far as the Devs go, I'd say they're probably busy in the i19 or i20 beta right now, whichever one is going on. Since a lot of that stuff could be considered an extension of GR (like the incarnate system) you could probably still just say "They are busy with Going Rogue" and it would work.



 

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Originally Posted by Obsidius View Post
And although there are some events that OCR puts on in-game, I don't think asking for a few extra posts here or there is asking too much, IMPO.
In-game events with CMs don't really thrill me because I'm pretty unlikely to ever see one. I don't play peak times.

If anything, I tend to resent not being able to attend these events without getting up at 2am.

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Originally Posted by Obsidius View Post
I know a certain moderator would have preferred that I kept this subject in PMs between them and I; this may have been a key reason. They can't publicly dissent with the "united front", or even acknowledge any questioning to it. IMPO, it sounds like a sort of Marketing Dictatorship. (This is where I stop short of Godwin's Law.)
Again, I'll point out that Marketing doesn't do anything without the approval of management. Black Pebble didn't steal the emotes off BABs' desk, put them into a pack and launch it.

The thing is that it is the OCRs job to NOT put forward their personal opinion on the matter. Their job is to pass feedback up the chain but also keep a lid on things. Although I disagree that they should stay silent on the issue, they really don't have anything positive to say - the PP is there, it costs $8 and it isn't going to include anything extra. All they can do is say, "We hear your feedback".


 

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While some players will never be satisfied regardless of what a redname says, I think most of the regulars would have appreciated a short post saying "We hear you. This pack won't change, but we have passed on your concerns to be evaluated in creating future packs."


50s: Inv/SS PB Emp/Dark Grav/FF DM/Regen TA/A Sonic/Elec MA/Regen Fire/Kin Sonic/Rad Ice/Kin Crab Fire/Cold NW Merc/Dark Emp/Sonic Rad/Psy Emp/Ice WP/DB FA/SM

Overlord of Dream Team and Nightmare Squad

 

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Originally Posted by UnSub View Post
All they can do is say, "We hear your feedback".
Except the aren't. They aren't saying anything. They would appear to be nothing more than Announcers now. Even PM's are being ignored. Allowing the continuation of numerous problem threads while simultaneously locking productive community building ones. This is what irks me.

I couldn't care less about the Party pack fiasco at this point.
I couldn't care less about the Culture change drama at this point, though it has all but killed the sub-forums.
I couldn't care less about the randomness of rules enforcement. If I could just get some clarification from ONE of them. Any of them.
This increasing trend of our community reps actively hurting the community is quickly making me want to wash my hands with this entire forum. A community I've grown to admire and looked forward to growing with the launch of GR...

Bueller??
Bueller?


EDIT: To add from Bionics comment. The French forums did get that exact statement from a redname, apparently we didn't get the same consideration.


Maestro Mavius - Infinity
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Keep Calm & Chive On!

 

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From my point of view, this community is disintegrating, splintering under the random use of power for which are receiving absolutely no answers. COMMUNITY is one of the single best parts of this game, and one of the great things that sets us apart from virtually every other game's forums. Go visit some of them, I dare you.

They seem to have some sort of draconian marching orders, but we can only try to infer what those are, because from this side of the screen the behavior of some of our community leads is random and capricious.

I come here to escape. I'm getting annoyed. Some of you know that I was in the hospital recently, and I almost died twice last week (I'm not kidding) and I'd like an escape, please.


The Alt Alphabet ~ OPC: Other People's Characters ~ Terrific Screenshots of Cool ~ Superhero Fiction

 

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Originally Posted by Dysmal View Post
Correct. The forums, and the community relations/marketing people have always been NCSoft employees.
Yep, we've had quite a few Community Reps in the past who moved to forums for different NCSoft games or even handled multiple NCSoft forums at once during the time before Cryptic sold CoH to NCSoft.


 

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Overall, I agree with the OP. While there have been announcements a-plenty, and David (Noble Savage) seems to be trying to cover the same amount of dev posts we used to get in total all by himself, there has been a serious downward trend in the quality of communication on the boards, particularly as it relates to reacting to community response to official threads. This concerns me greatly.

Quote:
Originally Posted by Caligdoiel View Post
I may be able to offer an insight here. During the Party Pack debut debacle, a PM from one of the OCR (who shall remain nameless) stated that the community team "anticipated this response" but "must present a united front."

The OCR saw this coming but couldn't (and probably can't) say anything about it because of the "team." I suspect marketing's dark hand in this.
Very interesting, and very disappointing.

Looks like the example set by what happened to LH has had the effect NCSoft wanted.

Not that this is a good thing...


 

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Originally Posted by Bionic_Flea View Post
While some players will never be satisfied regardless of what a redname says, I think most of the regulars would have appreciated a short post saying "We hear you. This pack won't change, but we have passed on your concerns to be evaluated in creating future packs."
Could not agree more.


 

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Originally Posted by Bionic_Flea View Post
While some players will never be satisfied regardless of what a redname says, I think most of the regulars would have appreciated a short post saying "We hear you. This pack won't change, but we have passed on your concerns to be evaluated in creating future packs."
That would have been infinitely better than the wall of silence with which we were met. Apparently, Avatea said as much to the French players, but no one replied to the main discussion thread on the topic.

The rapport we had with the developers and community reps is one of the things that I found most appealing with this game - it was something I had never seen before, and something we may never see again. There are, and have been, a lot of very cool people who work on the game, undeniably. But without the rapport (and combined with other factors), I'm much less enthusiastic about my future in the game, even on the heels of GR. I'm not stating that to spread FUD (or to get anyone to jump ship), that's just my honest perspective at the moment.


 

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In their defense, these forums can be pretty intolerant to dev communication. Some of us twist their words, accuse them of being lying, lazy, incompetent idiots and others worship the ground they walk on and attribute god-like infallibility to them.

Some of us do treat them like ordinary people, but it must be hard for them to communicate to the group as a whole when that whole includes such extremes.


50s: Inv/SS PB Emp/Dark Grav/FF DM/Regen TA/A Sonic/Elec MA/Regen Fire/Kin Sonic/Rad Ice/Kin Crab Fire/Cold NW Merc/Dark Emp/Sonic Rad/Psy Emp/Ice WP/DB FA/SM

Overlord of Dream Team and Nightmare Squad

 

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But at the same time, you're asking them not to show any levity. That really doesn't engender a casual atmosphere with the player base, IMPO, which is what most posters find appealing with our player/ red name rapport.

That being said, I don't think that the "paying customer" argument gives one carte blanche to not act in a civilized manner in regards to communicating with the OCR or dev teams. If I were to deal with a customer who only acted rash, rude, or childish, I would just stop giving them the time of day. Sometimes there are customers that one just doesn't need in a healthy community (hence why customers can be banned).

On the other hand, when many customers of varying temperament show a sizable concern for additions or changes to the game (such as the Party Pack), it's the OCR's duty to facilitate communication, even if the ultimate response ends up being "Nothing will change, but we definitely hear and note your concerns."


 

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Originally Posted by Obsidius View Post
But at the same time, you're asking them not to show any levity. That really doesn't engender a casual atmosphere with the player base, IMPO, which is what mean posters find appealing with our player/ red name rapport.

That being said, I don't think that the "paying customer" argument gives one carte blanche to not act in a civilized manner in regards to communicating with the OCR or dev teams. If I were to deal with a customer who only acted rash, rude, or childish, I would just stop giving them the time of day. Sometimes there are customers that one just doesn't need in a healthy community (hence why customers can be banned).

On the other hand, when many customers of varying temperament show a sizable concern for additions or changes to the game (such as the Party Pack), it's the OCR's duty to facilitate communication, even if the ultimate response ends up being "Nothing will change, but we definitely hear and note your concerns."
I agree, but my overall point still stands. Levity is one thing, but some of the recent responses have been the equivalent of "you'll eat it and like it," which is less than conducive. Especially when, as you say, there seems to be a consensus on certain topics. The bottom line in any business *is* the bottom line, so keeping the customers happy is generally a good thing, within reason.

Besides, most of the posters here don't act like petulant children. One of the things that makes this forum better than every other gaming forum I've been to.


The Alt Alphabet ~ OPC: Other People's Characters ~ Terrific Screenshots of Cool ~ Superhero Fiction

 

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Originally Posted by Dr_Mechano View Post
Prehaps Obsidius is right, we've caused this, we complained that marketting did bugger all and now marketting seems to be the one incharge, atleast a lot less subtle than they were before.
No, not me. When I offered up my prayers, I'm sure I asked for something like "Please let marketing start promoting this game" not "Please let them gag our Community Reps and gut our forums with their Dark Arts". But then I do pray to Loki...

On a serious note, I have seen a decline in interaction as well and I feel quite disappointed in it. I made a point in the European Forums that we simply don't know who to communicate our concerns to these days. Back on the EU boards, we had Community Reps who knew what our issues were, who interacted with the European players and communicated them to NCSoft. When we lost that, we began to feel very cut off, that there was no-one in our corner to bat for us. Our sub forum is even annotated with the phrase: "Feeling like small fishes lost in a vast ocean?" It is far too accurate I feel.

This game has always had a very good player/rep/dev interaction, far more than any other game I would care to mention. It's something to be immensly proud of, especially when you look at the state of some other game boards. So to start tampering with a successful formula sets off warning lights for me. I do sincerely hope that we get some of the old forums back soon.

If this is all just frenetic activity in the build up to whatever i20 is then ok, but that still doesn't explain some of the more radical moves they've made recently such as nuking the Culture forums from orbit. I'm still sore about that one.


@Dante EU - Union Roleplayer and Altisis Victim
The Militia: Union RP Supergroup - www.themilitia.org.uk

 

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Originally Posted by Ironik View Post
From my point of view, this community is disintegrating, splintering under the random use of power for which are receiving absolutely no answers. COMMUNITY is one of the single best parts of this game, and one of the great things that sets us apart from virtually every other game's forums. Go visit some of them, I dare you.

They seem to have some sort of draconian marching orders, but we can only try to infer what those are, because from this side of the screen the behavior of some of our community leads is random and capricious.

I come here to escape. I'm getting annoyed. Some of you know that I was in the hospital recently, and I almost died twice last week (I'm not kidding) and I'd like an escape, please.
Hope you're feeling better now. I too leaned on this game during a period of long, slow medical recovery. I know what it means to be home bound and needing a combination of relaxing escape and extra connection. CoX was great for me in this regard a few years back.

That experience combined with my perception of an involved, responsive and generally generous and enthusiastic development team fostered a deep sense of loyalty to this title, Paragon studios and even the distributor NC Soft.

In recent months though, my sense of loyalty has eroded significantly. But I can't fully put my finger upon why. Yes the party pack thing is part of it. Yes the extremely low value of the GR complete pack (which I bought) is another part of it. Yes the lack of redname participation on the forums is another part of it. Yes an overall underwhelmed personal response to GR itself is another part of it. (The rolling release of the game with powersets and ultramode being released sort of as issues sort of as the expansion was a miscalculation in my mind. Made me feel like GR was a lot less substantial when it finally dropped. Plus it makes all the prior "free" issues seem like almost nothing once GR related aspects are removed.) Anyways, I've found myself in a lull again where I just can't be bothered to log in anymore. I've hit this point before and taken breaks, three to six months at a time.

But during MOST of those periods (barring one when I was moving house, finding work and changing ISPs), I remained subscribed to the game. I guess sometimes that was so I could just log in on occasion for a fix or to see if I was ready to come back. But mostly it was out of loyalty to the game and its creators.

I understand the assertions that NC Soft and Paragon are both businesses. And that they are out for profit. On the other hand, some small businesses, like restaurants and landlords rely upon long term customer loyalty. Maybe I'm a fool though to have ever offered up my loyalty as if an MMO could ever be a cottage industry. The seeming trend to make a buck off of every small thing produced for the game has definitely helped me come to the decision that at this point, if I'm not actually playing the game that month, I'm not going to carry the credit card charge. There are some cultural institutions, like local museums, who get my dime each year for a membership, even if I go but four or five times a year. For better or worse, CoX, which was the only digital institution I esteemed in that manner, is no longer on that list. If I'm not playin', I won't be payin'.


 

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Originally Posted by MaestroMavius View Post
Except the aren't. They aren't saying anything. They would appear to be nothing more than Announcers now. Even PM's are being ignored. Allowing the continuation of numerous problem threads while simultaneously locking productive community building ones. This is what irks me.

I couldn't care less about the Party pack fiasco at this point.
I couldn't care less about the Culture change drama at this point, though it has all but killed the sub-forums.
I couldn't care less about the randomness of rules enforcement. If I could just get some clarification from ONE of them. Any of them.
This increasing trend of our community reps actively hurting the community is quickly making me want to wash my hands with this entire forum. A community I've grown to admire and looked forward to growing with the launch of GR...

Bueller??
Bueller?


EDIT: To add from Bionics comment. The French forums did get that exact statement from a redname, apparently we didn't get the same consideration.
/agree totally

O and Um, he's sick. My best friend's sister's boyfriend's brother's girlfriend heard from this guy who knows this kid who's going with the girl who saw Ferris pass out at 31 Flavors last night. I guess it's pretty serious.


 

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Originally Posted by Obsidius View Post
I've considered this angle... then considered the Party Pack. The amount of feedback since the Party Pack announcement has been astounding, but astounding feedback to a stone wall is a bit fruitless. Its seems as if they'll be pushing it out without even responding to feedback at all, yet alone reacting to it.

IMPO, it seems like they could have used a survey to figure out what should be in the next pack, given what's been announced and the reception it's received.
It's both.

What we have here is a little butt-hurt and a whole lot of busy.

Too busy and frustrated to respond.

Rock on dev team rock on.

Edit: still reading, reading, reading...


Ignoring anyone is a mistake. You might miss something viral to your cause.