Hello from Paragon Marketing
By
Ad Astra,
Posted on: 2010-04-16 09:39 in CoH and CoV General Discussions
Oh. Here's something I thought of...instead of buying TV ads at hundreds of thousands of dollars a pop...you should offer free reactivation weekend and then for anybody who subs, resubs or adds a month activation time (minimum) they could be entered into a draw for cold, hard, cash.
Top prize would be something like $50k-$100k. Everyone likes money.
The CoX subscriber list must be pretty huge, so it would be an easy incentive to get people to come back and see what's new. Probably getting 3,000 subs/resubs to stay for 3 months or 10,000 subs/resubs for one month would break even for the draw.
Everyone who is currently subbed would probably add a month as well just to enter the draw...although you will always have complainers who want to be auto entered.
Of course, you'd have to make sure that Canadians and Europeans could enter as well 
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Including Quebecers this time. |
Originally Posted by PumBumbler
...Of course, you'd have to make sure that Canadians and Europeans could enter as well
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█ Players Guide to the Cities
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I know your research may show limited interest a roBot inCubuS booster, but trust me...it's there. Oh yes...
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Originally Posted by Black Pebble
Hi, Im back.
Next time Ill talk more about conventions, possibly talk about the non-existant Super Booster Pack VII: **B** **C***S, and how I could use some help with my secret origin. |
I know I'm a little late for it, but:
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Oh my, yes.|
Originally Posted by Techbot Alpha
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It's ALIVE!!!! Dude, totally thought we'd scared you off.|
Originally Posted by Black Pebble
Hi, Im back.
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Originally Posted by DarkEther
You cost me a million inf.
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Originally Posted by Dante
Black Pebble,
Thanks for returning to the forum. I think many of us thought we might have scared you away for good. I'm sure you're going to get inundated again but for now, I'll just say thank you very much for addressing the concerns of the EU community. Although it's frustrating not knowing what the future holds for us, I am very grateful to know that there is something going on behind the scenes. |
So while I realize that you can't always tell us everything, I do hope that you can at least provide us with enough info (especially related to the 8000+ questions you've received) to know that you're not just tossing the occasional non sequitor teaser at us, but addressing what the PLAYERS want to know.
Michelle
aka
Samuraiko/Dark_Respite
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THE COURSE OF SUPERHERO ROMANCE CONTINUES!
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MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)
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How was this reaction measured? If you only used forum responses, then you would have definitely received a skewed view.|
Originally Posted by Black Pebble
In-Game Advertising As the thread shows, players are still divided on in-game advertising. The last time they were implemented, the overwhelming response was no ads, regardless of content or distribution. If they were to be re-introduced, there would need to be a way to deliver valuable, interesting ads only to those players who wish to see them. These ads cannot break immersion, or gameplay. At the same time, advertisers would need reassurance that they would reach the right customers. |
Plus: how many people were actually recorded in the metrics for looking at the in-game ads? That's your hard data. The people who complain about ads aren't always the ones who look at them.
Again, I don't think that CoH/V actually attracts a big enough market to interest advertisers. For the next Paragon Studios game, if in-game advertising is implemented from day 1 you'll probably have a more successful implementation even if you just duplicate the billboard method used by CoH/V.
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Details man give us details. Links how tos. step by step guides. A video on you tube. Show me. Ah,er us. Show us.
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Originally Posted by Stalemate
This was done already, at about the same time the "City of Hero" Korean servers opened.
IIRC, there were legal issues why that couldn't be resolved for NA players to use it. But players (myself included) had found a way to make the Korean costume designer standalone tool work in the language of one's choice. Hopefully those issues no longer apply now and this idea can get placed on the "to do" list. Perhaps a web-based flash version as well? /winktotheapplefansoutthere |
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I think you got the second word wrong. It starts with FU and ends with ERS. You can probably figure out the rest from the C he gave us.
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Originally Posted by LilithDarkweaver
I know your research may show limited interest a roBot inCubuS booster, but trust me...it's there. Oh yes...
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Winner of Players' Choice Best Villainous Arc 2010: Fear and Loathing on Striga; ID #350522
Black Pebble,
You deal with marketing right? Does that include the website and other products?
If so I'd like to request some things...
a Dosier or Encyclopedia. What i mean is something like a little electronic book type thing (could be sold as a program, a book, or a electronic device) that has information on every thing so far in CoH... mind you not a copy of the bible, but something like...
a turn around image of every character, break down of their powers, history, physical stats, and alliances, and other status.
It would be rather cool to have just for a read or to have sitting next to a PC to quick find. I'm sure people would be willing to buy it for quite a bit of money and more or less it just requires putting it together as all the pieces and information is already out there.
Another thing I'd like to see is an expansion of the CoH comics... I don't see why CoH couldn't become it's own Brand and print comics like DC or Marvel. Sure they wouldn't be as successful, but the story and lore is really great and would likely draw in more customers...more so than one comic called city of heroes ever would.
Waffles... I just want waffles please...
So, 8,225 questions and we get this:
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No good. I've seen better responses fall out the rear end of a male cow.|
The European Community I have extensively read the pressing issues from our European customers it was in one of those threads that someone referred to CoH Marketing (and not in the most positive way) as a Black Pebble so thats where I got my board handle from. Although my role focuses on North America, it does not mean Europe is off my radar. Please know that we are very aware of your concerns, and we are not ignoring them. We are working to increase the visibility of CoH in Europe, but also the attention our European customers get. There are multiple initiatives in place, and once theyre close to fruition, I would love to share the details with all of you. Until then, I can reassure you that our European customers are very important to us, and we want to make certain that the things we do for you provide significant value. |
Why not answer the question: What are you actually DOING to grow the European player base?
Thelonious Monk
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I wouldn't have put it in quite those terms, but I share the sentiment. |
Originally Posted by Scarlet Shocker
So, 8,225 questions and we get this:
No good. I've seen better responses fall out the rear end of a male cow. Why not answer the question: What are you actually DOING to grow the European player base? |
With all respect Black Pebble, many of us in the EU had it up to here with vague promises of Jam Tomorrow; Personally all I want now is a way to move my EU vet rewards to my new NA account.
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That would never happen as that would be the complete death of EU. And EU is far from dead yet!!!|
Originally Posted by Bull Throttle
I wouldn't have put it in quite those terms, but I share the sentiment.
With all respect Black Pebble, many of us in the EU had it up to here with vague promises of Jam Tomorrow; Personally all I want now is a way to move my EU vet rewards to my new NA account. |
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Robot lackeys. To put in ur base!
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Originally Posted by Premonitions
Robot Carcass?
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The first thing I thought of when I saw this was remembering something I used to see in comics when I was younger... ages ago, I used to have the "Who's Who" (DC Comics) and "The Official Handbook to the Marvel Universe". They were done as alphabetical groups, so I remember one edition that had Scarlet Witch, one had Lana Lang, one had Angel (and ArcAngel), one had Cloak and Dagger, and so on. But they had at least 20-30 heroes/villains in each.|
Originally Posted by Durakken
Black Pebble,
You deal with marketing right? Does that include the website and other products? If so I'd like to request some things... a Dosier or Encyclopedia. What i mean is something like a little electronic book type thing (could be sold as a program, a book, or a electronic device) that has information on every thing so far in CoH... mind you not a copy of the bible, but something like... a turn around image of every character, break down of their powers, history, physical stats, and alliances, and other status. It would be rather cool to have just for a read or to have sitting next to a PC to quick find. I'm sure people would be willing to buy it for quite a bit of money and more or less it just requires putting it together as all the pieces and information is already out there. |
Rather than do something similar with just screenshots from the game, a novel way that Marketing might take advantage of the enthusiasm of the playerbase is to hold a massive contest - say, submit 'comic style' art (and obviously T for Teen style) for up to 5 NPC characters. A group of Paragon Studio judges (including David Nakayama and Ken Morse, for example, the art guys) then selects the best ones to represent the NPCs in the "City of Heroes Who's Who."
They can even do a "Create a Character's Look" contest - what DOES Galaxy Girl look like? Or Dauntless? How about the Dream Doctor? Or any of the other heroes/villains we hear about but never see? Talk about a chance to have your ideas made canon!
Then voila, we've got a comic-style "Who's Who" of the CoH-verse.
Michelle
aka
Samuraiko/Dark_Respite
Dark_Respite's Farewell Video: "One Last Day"
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)
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And there it is... VERY nice idea. I would pay for something like that as I always love to know more about the lore of what I´m playing (or reading for that matter), and with real art instead of computer image it would be just great. Remember me again why the heck haven´t they hired you yet?|
Originally Posted by Dark_Respite
They can even do a "Create a Character's Look" contest - what DOES Galaxy Girl look like? Or Dauntless? How about the Dream Doctor? Or any of the other heroes/villains we hear about but never see? Talk about a chance to have your ideas made canon!
Then voila, we've got a comic-style "Who's Who" of the CoH-verse. Michelle aka Samuraiko/Dark_Respite |
Edit: Of course, there would have to be something like "I give you the rights to this" to avoid any mess...
"Looks can be deceiving" - Statesman (in Memoriam)
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Ya know, if we had that old City Vault thing, it would make a great virtual compendium to the actual comic-style who's who.
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Originally Posted by Dark_Respite
The first thing I thought of when I saw this was remembering something I used to see in comics when I was younger... ages ago, I used to have the "Who's Who" (DC Comics) and "The Official Handbook to the Marvel Universe". They were done as alphabetical groups, so I remember one edition that had Scarlet Witch, one had Lana Lang, one had Angel (and ArcAngel), one had Cloak and Dagger, and so on. But they had at least 20-30 heroes/villains in each.
Rather than do something similar with just screenshots from the game, a novel way that Marketing might take advantage of the enthusiasm of the playerbase is to hold a massive contest - say, submit 'comic style' art (and obviously T for Teen style) for up to 5 NPC characters. A group of Paragon Studio judges (including David Nakayama and Ken Morse, for example, the art guys) then selects the best ones to represent the NPCs in the "City of Heroes Who's Who." They can even do a "Create a Character's Look" contest - what DOES Galaxy Girl look like? Or Dauntless? How about the Dream Doctor? Or any of the other heroes/villains we hear about but never see? Talk about a chance to have your ideas made canon! Then voila, we've got a comic-style "Who's Who" of the CoH-verse. Michelle aka Samuraiko/Dark_Respite |
"Samual_Tow - Be disappointed all you want, people. You just don't appreciate the miracles that are taking place here."
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before i go on... I hate those comic encyclopedias published by the comic companies, mainly cuz they are trash for information when they cover a broad spectrum of characters... the batman encyclopedia = phenomenal... The DC encyclopedia = not worth the money.|
Originally Posted by Dark_Respite
The first thing I thought of when I saw this was remembering something I used to see in comics when I was younger... ages ago, I used to have the "Who's Who" (DC Comics) and "The Official Handbook to the Marvel Universe". They were done as alphabetical groups, so I remember one edition that had Scarlet Witch, one had Lana Lang, one had Angel (and ArcAngel), one had Cloak and Dagger, and so on. But they had at least 20-30 heroes/villains in each.
Rather than do something similar with just screenshots from the game, a novel way that Marketing might take advantage of the enthusiasm of the playerbase is to hold a massive contest - say, submit 'comic style' art (and obviously T for Teen style) for up to 5 NPC characters. A group of Paragon Studio judges (including David Nakayama and Ken Morse, for example, the art guys) then selects the best ones to represent the NPCs in the "City of Heroes Who's Who." They can even do a "Create a Character's Look" contest - what DOES Galaxy Girl look like? Or Dauntless? How about the Dream Doctor? Or any of the other heroes/villains we hear about but never see? Talk about a chance to have your ideas made canon! Then voila, we've got a comic-style "Who's Who" of the CoH-verse. Michelle aka Samuraiko/Dark_Respite |
I like digital which is why I suggested it, plus it could be updated rather easily to which would be nice...it would also function a bit more slicker and you could link between relevant things...Another reason is a little bit more cleanliness as some things are easier to put in (i'll explain in a moment) But most of all... it's just something that i think all the characters in CoH would have and it would be like making part of the game a part of reality which is a big trend in marketing now adays
See what I'd want in something like this is... something like this mock up
Then when you click on the head image you'd get a turn around (for those that don't know this is a turn around)
But that could be easily placed on a separate page... it's just not as clean.
Ah, the City Vault. How many times has that been just about to happen?
@SPTrashcan
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The entire time, all the way up to the point that it never existed.|
Originally Posted by SpittingTrashcan
Ah, the City Vault. How many times has that been just about to happen?
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Originally Posted by Scarlet Shocker
So, 8,225 questions and we get this:
No good. I've seen better responses fall out the rear end of a male cow. Why not answer the question: What are you actually DOING to grow the European player base? |
There are no words for what this community, and the friends I have made here mean to me. Please know that I care for all of you, yes, even you. If you Twitter, I'm MrThan. If you're Unleashed, I'm dumps. I'll try and get registered on the Titan Forums as well. Peace, and thanks for the best nine years anyone could ever ask for.
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I'm not dead yet so it hasn't reached 1,000 cuts yet. |
Originally Posted by SpittingTrashcan
Ah, the City Vault. How many times has that been just about to happen?
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total kick to the gut
This is like having Ra's Al Ghul show up at your birthday party.
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Originally Posted by DumpleBerry
The entire time, all the way up to the point that it never existed.
You got your answer: Nothing. |
Not strictly true... we get a load of flannel.
Thelonious Monk
hi there pebbles. welcome.
i like in-game ads. people say it ruins the illusion of reality, but i feel the opposite.
when was the last time you drank a "sprunk" cola, or viseted a cook's electronics.probably nev-ah!
I do, However, see ads for real things in real life.If i see those things in the game, i think its kinda cool.But just dont flippin' over-do it, ya know?
now, i didnt read the 11 pages before my comment, but my suggestion is adding CoH ads in movie theatres when they play the trailers of comming attractions.lots of Super hero movies coming out.in the next few years. ride that wave, big kahuna.
thanks for your time.
gotta go. it's time to walk my "Jeeter-Clutch " Shoes.
Cross promoting...
Sprunk Cola ... talk to Coca Cola have them make real Sprunk Cola and you can advertise it in game, which you already do. Limited time only... you get free advertising and we get a limited edition pop, plus Coke gets a free advertising in the game...
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No they don't; Sprunk Cola does. Unless Coca Cola spends money to advertise the connection, they get nothing other than a dilution of their brand... and they still get some of that.
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Originally Posted by Durakken
Cross promoting...
Sprunk Cola ... talk to Coca Cola have them make real Sprunk Cola and you can advertise it in game, which you already do. Limited time only... you get free advertising and we get a limited edition pop, plus Coke gets a free advertising in the game... |
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