Hello from Paragon Marketing


Ad Astra

 

Posted

Quote:
Originally Posted by Gaming_Glen View Post
How about talking to Coca-Cola and Pepsi-Cola (*) about having a Cola Wars ad campaign inside the game? This is something that may not have been done in an MMO before (I could be wrong) and might make for free publictity for all three (Coke, Pepsi, CoX) by any news that could be generated.


* This could also apply to any other other businesses that wage ad wars.
This reminds me of something. Another game company (rhymes with Belectronic Barts) has a promotion going with Dr. Pepper for exclusive in-game items purchased with codes found under the bottle caps. For some games, they amount to little more than costume pieces with a small bonus added. The in-game item could excite existing players and the exposure of being on a major consumer product could get the word out to a large segment of the population. Granted, I have no idea of the fiscal side of this thing and I imagine it would be some work for the art team. It is just another idea tossed out there.


 

Posted

Quote:
Originally Posted by Gaming_Glen View Post
How about talking to Coca-Cola and Pepsi-Cola (*) about having a Cola Wars ad campaign inside the game? This is something that may not have been done in an MMO before (I could be wrong) and might make for free publictity for all three (Coke, Pepsi, CoX) by any news that could be generated.


* This could also apply to any other other businesses that wage ad wars.
I'd pay a million inf to have Council wear Pepsi's colors and 5th Column to wear Coke's.


total kick to the gut

This is like having Ra's Al Ghul show up at your birthday party.

 

Posted

Quote:
Originally Posted by SwellGuy View Post
I'd pay a million inf to have Council wear Pepsi's colors and 5th Column to wear Coke's.
My own perceptions of the unobtrusiveness of in-game advertising aside, THIS would make me blow my own brains out. THIS would be GROSSLY intrusive, imo.


Where to find me after the end:
The Secret World - Arcadia - Shinzo
Rift - Faeblight - Bloodspeaker
LotRO - Gladden - Aranelion
STO - Holodeck - @Captain_Thiraas

Obviously, I don't care about NCSoft's forum rules, now.

 

Posted

While this thread has probably already outlived it's intent, just want to point out that Black Pebble's focus seemed to be marketing the GAME to non-players... not marketing stuff TO players inside the game. That's likely something else entirely.


 

Posted

Hmmmm.. no posts since the 17th.

It seems the wave of responses he/she got has washed the Black Pebble right back out of the forums.


Maybe they are actually going to use some of our ideas and he/she had to get to work.


...Maybe?


...Hopefully?


 

Posted

Quote:
Originally Posted by Aluminum_Dave View Post
Hmmmm.. no posts since the 17th.

It seems the wave of responses he/she got has washed the Black Pebble right back out of the forums.


Maybe they are actually going to use some of our ideas and he/she had to get to work.


...Maybe?


...Hopefully?
Back on page 15 he mentioned he will have to take a break from the forums because the next couple of weeks are going to be busy.


 

Posted

Quote:
Originally Posted by Clobbertime View Post
Back on page 15 he mentioned he will have to take a break from the forums because the next couple of weeks are going to be busy.
Ah! That explains it! I only read the even number pages....Wait, this is page 30, opps. Nothing to see here, please carry on with the soda conversations


 

Posted

Quote:
Originally Posted by DarkEther View Post
I'd like to point out that he'd better say something this week so I'm not out a cool million!
*grins* And now that Issue 17 is going live, you'll be able to email it to me.

Michelle
aka
Samuraiko/Dark_Respite


Dark_Respite's Farewell Video: "One Last Day"
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)

 

Posted

On the topic of marketing, I ran into this while browsing around for monitors. Scroll down the overview and you should see it.

http://accessories.us.dell.com/sna/p...15&lid=1003767

Didn't expect to run into Lord Recluse so randomly. I like it. Go subtle marketing. Then again, I'm not sure how old this is, so ignore me if I ran into something ancient.


 

Posted

Quote:
Originally Posted by Dark_Respite View Post
*grins* And now that Issue 17 is going live, you'll be able to email it to me.

Michelle
aka
Samuraiko/Dark_Respite


Gee, thanks for making it so easy! You probably had them add that just for this!


Edit: Just realized it was the 2nd....sonofa!!


/em Captain Kirk

Pebble!!!!


My Deviant Art page link-link

CoH/V Fan Videos

 

Posted

Quote:
Originally Posted by Lord_Keller View Post
On the topic of marketing, I ran into this while browsing around for monitors. Scroll down the overview and you should see it.

http://accessories.us.dell.com/sna/p...15&lid=1003767

Didn't expect to run into Lord Recluse so randomly. I like it. Go subtle marketing. Then again, I'm not sure how old this is, so ignore me if I ran into something ancient.
The problem from a marketing stand point I see for that is... "WOW Creepy spider dude.. who is he what game is that?" no answers nor a way to know it's CoH/V unless you are already exposed to City of Heroes game before hand.

Nice placement but useful at bringing in new players? I have to say no.


 

Posted

Got about to page 12 before having to put in my two cents.

The people who have mentioned Big Bang and the product placement are right (or at least they are in my experience). I last played way back before I7 but drifted away due to Rl issues and let my subscription expire.

It was only recently when I was watching Big Bang and saw the CoH logo on something that I realised how long it had been since I played and how much fun I had when playing. The very next day I went out looking to buy a copy of Good V evil edition (which I couldn't bloody well find in any store, thats something you need to fix. Not all of us have unlimited internet access and want to download 3 gig of data or however much it is these days).

Now I have my subscription back up and have no intention of letting it expire again. So yeah, TV advertising works.


 

Posted

Here's an idea for marketing.....TV. Why have i never seen not 1 TV promo for this??? Ever since the game came close to releasing, it would have been a prime idea to get commercial slots after trailers for all the super hero movies that came out this decade. Alot of people at my job who play mmos didn't even know this existed till i told em bout it.


 

Posted

Quote:
Originally Posted by DarkEther View Post
Gee, thanks for making it so easy! You probably had them add that just for this!


Edit: Just realized it was the 2nd....sonofa!!


/em Captain Kirk

Pebble!!!!
Use the Kitty Eyes power on her, DE!


"How do you know you are on the side of good?" a Paragon citizen asked him. "How can we even know what is 'good'?"

"The Most High has spoken, even with His own blood," Melancton replied. "Surely we know."

 

Posted

Quote:
Originally Posted by DarkEther View Post
Gee, thanks for making it so easy! You probably had them add that just for this!

Edit: Just realized it was the 2nd....sonofa!!

/em Captain Kirk

Pebble!!!!
That's okay, I can wait until they make sure the Gleemail is working properly before you have to cough up the inf.

BTW, Black Pebble, we getting an official vid from you guys for the sixth anniversary? (It'd be especially neat if you included stuff from the Dev Q&A, like the Nemesis Horse, people getting turned into Televisions and High Rollers, and the Jade Spider killing everyone in Pocket D...)

Michelle
aka
Samuraiko/Dark_Respite


Dark_Respite's Farewell Video: "One Last Day"
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)

 

Posted

Quote:
Originally Posted by Dark_Respite View Post
That's okay, I can wait until they make sure the Gleemail is working properly before you have to cough up the inf.

BTW, Black Pebble, we getting an official vid from you guys for the sixth anniversary? (It'd be especially neat if you included stuff from the Dev Q&A, like the Nemesis Horse, people getting turned into Televisions and High Rollers, and the Jade Spider killing everyone in Pocket D...)

Michelle
aka
Samuraiko/Dark_Respite
Sounds good - I'll shoot you the inf once the email system gets stabilized.

Figures, the one time I had faith in marketing...<sigh>


My Deviant Art page link-link

CoH/V Fan Videos

 

Posted

Quote:
Originally Posted by Dark_Respite View Post
BTW, Black Pebble, we getting an official vid from you guys for the sixth anniversary?
Oh come on, they do it as a labor of love because of how much they enjoy the game! It is not as though they get PAID to produce videos!

Methinks you will be waiting a looooong time for an "official" video from the "offical" marketing people in charge of attracting folks to the game.

Someone call a Saint Bernard to dig me out of this avalanche of irony.


"How do you know you are on the side of good?" a Paragon citizen asked him. "How can we even know what is 'good'?"

"The Most High has spoken, even with His own blood," Melancton replied. "Surely we know."

 

Posted

Quote:
Originally Posted by Melancton View Post
Methinks you will be waiting a looooong time for an "official" video from the "offical" marketing people in charge of attracting folks to the game.
Actually, have gone back and looked at the announcements from last year, they had their anniversary video up on May 8th (at least that was the date of Niviene's post). Since today is the 4th, hopefully by Friday we'll see the official one.

And they had better put it on their YouTube channel.

Michelle
aka
Samuraiko/Dark_Respite


Dark_Respite's Farewell Video: "One Last Day"
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)

 

Posted

One thing i would like to see is more CoH comics. Even if its not the Freedom Phalanx who are featured there are plenty of signature chars in the game. Having comics out there as good as some of the old CoH comics were would get attention and leave a presence in comic stores.

Also i kinda like the in-game ads too but maybe not shoes next time.


 

Posted

Quote:
Originally Posted by Hero_Jot View Post
Also i kinda like the in-game ads too but maybe not shoes next time.


I like the logo.


 

Posted

Quote:
Originally Posted by Melancton View Post
Use the Kitty Eyes power on her, DE!
Yer skrood, DE, she's immune. She's allergic to cats, completely cancels out cute rays.


Where to find me after the end:
The Secret World - Arcadia - Shinzo
Rift - Faeblight - Bloodspeaker
LotRO - Gladden - Aranelion
STO - Holodeck - @Captain_Thiraas

Obviously, I don't care about NCSoft's forum rules, now.

 

Posted

Okay, had to share this one.

Just went to see IRON MAN 2. (This is not a review.) And before the movie, they showed a trailer for the Iron Man game... with something like the tagline of "Two Heroes... something something something."

Okay, all well and good. But for the four COH players sitting in a row, we had the thought:

"Why just only two heroes? Or even a hero at all?"

And boom, we could just imagine an ad for COH: GOING ROGUE there.

Even if putting a trailer before a movie like TRON: Legacy or THOR or CAPTAIN AMERICA is beyond your budget, what about those Screen Advertisement things you see in theatres before the movie starts? Feed a seriously cool still for GR (or flash animation thing) and get it into circulation in theatres like Harkins or AMC or whatever as a limited run during the first two weeks or month of a film's release. That has to be cheaper than trying to distribute a full-on trailer before a movie, if that's too expensive.

But you've got a primed audience sitting there staring at the screen - why should Xbox and PS3 be the only ones putting up still ads on stuff like that?

Just a suggestion, BP. Run with it.

Michelle
aka
Samuraiko/Dark_Respite


Dark_Respite's Farewell Video: "One Last Day"
THE COURSE OF SUPERHERO ROMANCE CONTINUES!
Book I: A Tale of Nerd Flirting! ~*~ Book II: Courtship and Crime Fighting - Chap Nine live!
MA Arcs - 3430: Hell Hath No Fury / 3515: Positron Gets Some / 6600: Dyne of the Times / 351572: For All the Wrong Reasons
378944: Too Clever by Half / 459581: Kill or Cure / 551680: Clerical Errors (NEW!)

 

Posted

Advertise in the world of warcraft forum. :P