All Quiet on the Paragonian Front
By
Aggelakis,
Posted on: 2010-02-02 23:23 in CoH and CoV General Discussions
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So when it says Dominatrix serves Tyrant in all capacities, that just means she cooks for him at home and also handles the catering for offical gatherings?
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Originally Posted by Obscure Blade
Random villain of mine: "I am a true servant of the Empire. I even take my copy of To Serve the Emperor everywhere I go!"
Seer: "It's a cookbook!" |
@Golden Girl
City of Heroes comics and artwork
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Well, let's hope so.
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Originally Posted by Golden Girl
So when it says Dominatrix serves Tyrant in all capacities, that just means she cooks for him at home and also handles the catering for offical gatherings?
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Arc #40529 : The Furies of the Earth
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Castle, with all due respect and love to the OCR team (Niv, Ocho, Ava, EMpulse, anyone I forgot) Marketing can EABOD and DIAF. Never once have I seen an ad for our game in print or televised media, it seems like the most exposure we get to gamers who DON'T know about us already is via word-of-mouth from players or the occasional Massively interview. What are they DOING up their in their little ivory tower that's got you so tongue-tied? Unless they plan to announce Going Rogue with a grand world tour of trained chimpanzees telling people about GR though the power of interpretive dance, I can't understand what it is exactly they do here.
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Originally Posted by Castle
Much of what I would like to comment on, I cannot for a variety of reasons. That means most of my posts are relegated to things I can comment on without stepping on the toes of marketing or potentially saying something that is incorrect.
I know there is some good info being released sooner, rather than later, but what it is and when, I can't say. We do aim to please! EDIT: REmoved line the showed I am an idiot who thought he was posting in a different thread. |
Hello, my name is @Caligdoiel and I'm an altoholic.
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I will agree with that.|
Originally Posted by Caligdoiel
Castle, with all due respect and love to the OCR team (Niv, Ocho, Ava, EMpulse, anyone I forgot) Marketing can EABOD and DIAF. Never once have I seen an ad for our game in print or televised media, it seems like the most exposure we get to gamers who DON'T know about us already is via word-of-mouth from players or the occasional Massively interview. What are they DOING up their in their little ivory tower that's got you so tongue-tied? Unless they plan to announce Going Rogue with a grand world tour of trained chimpanzees telling people about GR though the power of interpretive dance, I can't understand what it is exactly they do here.
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Also...
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Ok, I'll bite. What the heck are those acronymns? Oo
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Originally Posted by Zwillinger
GG, I would tell you that "I am killing you with my mind", but I couldn't find an emoticon to properly express my sentiment.
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Originally Posted by Captain_Photon
NOTE: The Incarnate System is basically farming for IOs on a larger scale, and with more obtrusive lore.
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WoW is really the only major MMO which has consistenty had TV ads.
I think internet ads are really the way to go for an MMO anyways, since you can click on the button and then, within a few minutes, be downloading a trial. CoH has been absent from a lot of pages lately though (inc. PennyArcade, I believe) but maybe they are saving their advertising dollars for their new product. When GR really gets rolling they'll even get reviews on major websites like IGN, where a game like CoH barely gets any press these days.
Also, have they tried to get the PA guys to do a mission architect arc yet? Those folks command an army of affluent zombies.
Anyways, I fully expect to see a news update today or t'morrow or, at worst, next week (from Ocho's post, he seemed to imply the news item could slip from this week, meaning it was probably always meant to be a late week announcement).
Sermon
@sermon
One of Six, Cannibal 6
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Originally Posted by Techbot Alpha
I will agree with that.
Also... .... Ok, I'll bite. What the heck are those acronymns? Oo |
Well just do a google search for EABOD...starts with "Eat a bunch of ..."
DIAF is 'die in a fire'
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I'd have to agree, at times I've thought the marketing/advertising department were only part time workers due to the lack of work they do (How about hiring some interns?). I mean the devs really shouldn't have to be communicating with the player base but are gracious enough to do so. That should be the job of marketing.
There was talk some time ago on the boards about "famous" people playing CoX, a very wasted opportunity IMO. If WoW can pay "D" list celebrities to do commercials that I doubt really play the game, I'm pretty sure CoX marketing could have gotten at least one celebrity to do a commercial. Especially considering how many comic book and superhero fan celebrities there are. But to be fair they may have tried, but in almost 6 years I would think they could have churned out at least one.
Who do I have to *&^% around here to get more Targeted AoE recipes added?
Arc Name: Tsoo In Love
Arc ID: 413575
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No no no.... |
Originally Posted by White Hot Flash
He didn't say "please everybody" so yes, you are.
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Castle ... throne
Aim to please ... aim too, please
See? Funny!
>
"I am a Tank. I am your first choice, I am your last hope." -- Rune Bull
"Durability is the quintessential super-power. " -- Sailboat
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Originally Posted by Zyphoid
I really dislike marketing, and that dislike is working hard to move towards hate.
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I certainly hope you mean the department...and not the field in general. We marketers in general are good people, really!
The Cape Radio - You're not super until you put on The Cape!
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Ahhh, I see now. Ta.|
Originally Posted by Energizing_Ion
Well just do a google search for EABOD...starts with "Eat a bunch of ..."
DIAF is 'die in a fire' |
/Knowledge
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Originally Posted by Zwillinger
GG, I would tell you that "I am killing you with my mind", but I couldn't find an emoticon to properly express my sentiment.
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Originally Posted by Captain_Photon
NOTE: The Incarnate System is basically farming for IOs on a larger scale, and with more obtrusive lore.
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They are Power Leveling their STO characters.
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Originally Posted by Unknown_User
I would say take comfort in the fact that dev silence tends to mean that they're working on something, as to what, no idea, but they're working on something.
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Infinity and Victory mostly
dUmb, etc.
lolz PvP anymore, Market PvP for fun and profit
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In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."|
Originally Posted by LunarEclipse
I certainly hope you mean the department...and not the field in general. We marketers in general are good people, really!
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Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release.
I would love to see a City of Heroes commercial on TV. The money just isn't there, though.
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This is a marketer marketing for marketers everywhere.|
Originally Posted by LunarEclipse
I certainly hope you mean the department...and not the field in general. We marketers in general are good people, really!
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Don't listen to this.
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Curiously enough, this is also the motto of the Accounting industry and Stalin.|
Originally Posted by Castle
In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."
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| Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. |
That part I think they do great. Somehow they need to figure out how to keep the existing playerbase in the loop with teasers that do not dilute their ability to offer showstoppers to the press, though, and I recognize that's not easy, but that's why they get paid the big bucks.
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| I would love to see a City of Heroes commercial on TV. The money just isn't there, though. |
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This was funny!
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Originally Posted by Arcanaville
Curiously enough, this is also the motto of the Accounting industry and Stalin.
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My Portfolio
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I understand the expense of commericals, but it's not like we're talking Superbowl ad here. If my local plumbing supply company can run commercials on TV why can't CoH? Granted it's local only. If you now there is a convention such as PaX, or Comic Con you can run CoH commercials in that area for a couple of weeks.|
Originally Posted by Castle
In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."
Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release. I would love to see a City of Heroes commercial on TV. The money just isn't there, though. |
I hope you guys are giving promo packages of things like T Shirts out to TV show hosts like those on G4, or even actors that star in Sci-fi related shows such as Heroes. I know there have been some product placements in some shows in the past (don't know if it was on purpose or just coincidence), but for the most part, if you didn't know what the CoH logo is you would have never known.
Who do I have to *&^% around here to get more Targeted AoE recipes added?
Arc Name: Tsoo In Love
Arc ID: 413575
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Not meaning to sound nasty, Castle, but I've seen more net ads for the Other Superhero MMO than I have for CityOf. In fact, bar the 'Im a Hero, I'm a Villain' ads from the Mac Pack, I've never seen a single CoX advert. Ever.|
Originally Posted by Castle
In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."
Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release. I would love to see a City of Heroes commercial on TV. The money just isn't there, though. |
Whatever they pay the marketting guys...well, I hope it ends up being worth it, in the end. Because I for one have seen no results from it.
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Originally Posted by Zwillinger
GG, I would tell you that "I am killing you with my mind", but I couldn't find an emoticon to properly express my sentiment.
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Originally Posted by Captain_Photon
NOTE: The Incarnate System is basically farming for IOs on a larger scale, and with more obtrusive lore.
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I'm fortunate to have teachers in my Business Marketing Administration program (Sheridan College, Canada, for those of you animators and programmers out there) who take a different perspective. They've stated that the core of marketing is in developing and maintaining relationships with one's clients, partners, and customers.|
Originally Posted by Castle
In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."
Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release. I would love to see a City of Heroes commercial on TV. The money just isn't there, though. |
Considering the popularity of YouTube, you probably wouldn't have to put a City of Heroes commercial on TV. And the best part is, sometimes you don't need to put a lot of money into something for it to be extremely popular.
I can imagine how difficult it can be to keep CoX in the press, given that this is a market which is notorious for short tempers and even shorter attention spans. Not to mention the fact that not all information is able to be released when the people responsible for it want to. Market conditions easily influence what information can be released due to the strong fluidity of a competitive environment.
All things considered, it seems to me that the strongest marketing tools you and the rest of the CoX team has is us, the players. I've not frequently seen communities as loyal to a product. Perhaps if there were some incentive for us to be marketing the game ourselves, the load on your marketing team would be lessened as a side-effect.
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This statement is perfectly consistent with them doing nothing but sit around the office playing WoW, you know...
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Originally Posted by Castle
Our marketing guys are actually very good at what they do.
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Arc #40529 : The Furies of the Earth
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They could sell tshirts >.> That would be SUCH easy advertising...|
Originally Posted by Castle
In one of my business development courses back in college, one of my professors had a great, if cynical, quote: "Marketing's number one job is to promote the cause of marketing; any work actually promoting your product is purely secondary to maintaining their hold on the purse strings."
Our marketing guys are actually very good at what they do. The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release. I would love to see a City of Heroes commercial on TV. The money just isn't there, though. |
Send me a shirt.
Hahaha...
The latest announcement on the forums is labeled, "City of Heroes: Secret..."
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not what I was hoping it to be.
Sermon
@sermon
One of Six, Cannibal 6
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I have no doubt of that - but the question in the minds of the Playerbase is, what exactly is it the do that they are so good at?|
Originally Posted by Castle
Our marketing guys are actually very good at what they do.
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| The truth of the matter is that TV commercials are expensive and won't bring in enough new users to justify the cost. Our team gets us banner ads on sites like Ten Ton Hammer and they try very hard to keep our nearly 6 year old game in the gaming press -- which frankly is not an easy job. |
Let's see some guerrilla stuff, some creativity. Get Gregg Dean to draw and place a banner ad on the front page of Real Life. (Hell, give him a years free subscription.) Become a sponsor for Girl Genius. Work with the city officials of Paragon IN....
Lots of fresh ideas, not all of which require a great deal of money but which do require punching some holes in the sides of the box.
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| The fact that schedules change or planned features don't pan out as being feasible sometimes means that their plans have to shift, which causes delays in information release. |
http://derekl1963.livejournal.com/
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Over the past few months, I've seen print ads for the "Other Super Hero MMO" in issues of Wizard (And possibly Toyfare, I forget).|
Originally Posted by Castle
I would love to see a City of Heroes commercial on TV. The money just isn't there, though.
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It may be something you guys want to consider.
Heh... a thought just popped into my head while typing this, The Television and Dr. Aeon should both get Facebooks and battle it there as well as on the forums. But I digress...
For what's it worth, where I work, most of our business was generated through referrals and word of mouth. Unfortunately with other vendors that do what we do, and the internet, that doesn't work as well anymore.
People have too many options these days and need to be reinforced on why they should be using your product as opposed to the next guy's.
Anywhos, I still <3 CoH and hope it continues forever and ever.
[ @Zombie Fryer ][ @Zombie Smasher ]
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Twitter: @ZFLikesNachos Save City of Heroes (Titan Network) [Successful "The Really Hard Way" runs: 4] [Click ^]
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Twitter: @ZFLikesNachos Save City of Heroes (Titan Network) [Successful "The Really Hard Way" runs: 4] [Click ^]
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You want TV and VR to battle on the Internet? Who's refereeing this, Max Headroom?
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Originally Posted by SolarSentai
Heh... a thought just popped into my head while typing this, The Television and Dr. Aeon should both get Facebooks and battle it there as well as on the forums.
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Personally I think the i13/i14 debacle, the ridiculous over the top AE leveling response, and the woefully enept job Marking has been allowed to do for multiple years now, are all signs of poor overall leadership.
My guess is the brass has given management level ultimatums after reviewing last Quarters subscription numbers and the project status of Going Rogue and or i17.
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