Paramount gets scared....
Hollywood pulled this stupidity with the Wrath of the Titans remake. However I don't recall it taking 9 months to do the 3D conversion. Unless Paramount plans to add in some new scenes to the mix.
Agree that they probably doing this to protect their investments. Dark Shadows and Battleship couldn't knock Avengers off the number one spot. Likely contenders would be Spider-Man and Dark Knight Rises.
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Hollywood pulled this stupidity with the Wrath of the Titans remake. However I don't recall it taking 9 months to do the 3D conversion. Unless Paramount plans to add in some new scenes to the mix.
Agree that they probably doing this to protect their investments. Dark Shadows and Battleship couldn't knock Avengers off the number one spot. Likely contenders would be Spider-Man and Dark Knight Rises. |
I still plan to see the movie in 2D unless I hear the 3D is just that amazing (Avatar and How to Train Your Dragon have been the only two worth seeing in 3D).
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From the article it looks like Paramount will offer up Seth MacFarlane's Ted as the sacrificial lamb to the summer movie gods
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I can see MIB 3 knocking Avengers to the number 2 spot but yes, there are too many action movies coming out over the summer already.
MIB 3 this weekend
Snow White and the Huntsman June 1
Prometheus June 8
Brave June 22 - more family/children friendly but still will be a huge draw
ALVH June 22 - may not be a big hit but it was cheap to make
The Amazing Spider-Man July 6
The Dark Knight Rises July 20
So yes a June 29th release date wasn't going to give the movie a big window to recoup it's costs,
The March date is very early in the season and the 3Ding of it is to help its box office during a traditionally low attendance period. Basically they wrote it off as a summer blockbuster and decided to put it up against the first movie of the new series from Twilight's author, The Host.
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While I doubt that it takes 9 months to 3d a movie, I fully understand why they pushed it back. I belive that the monster that is avengers would make it go BLIP on the horizon alongside all the other action films releasing. So pretty sane move on paramounts part.
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While I doubt that it takes 9 months to 3d a movie, I fully understand why they pushed it back. I belive that the monster that is avengers would make it go BLIP on the horizon alongside all the other action films releasing. So pretty sane move on paramounts part.
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It's slathered-on, after-the-fact faux 3D.
There's no such thing as "doing it right". |
What film makers really don't seem to have grasped yet is a 3D movie is not a 2D movie in 3D. The way you compose your shots needs to be different, camera focus during action sequences, lighting levels, use of close ups, pretty much your whole cinematography needs to be adjusted.
But I would say pulling it back is more down to now simply not being a good time to release an action movie.
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James Cameron wants everybody to shoot movies in 5D
http://dvice.com/archives/2012/05/james-cameron-e.php
Smart idea. If the world ends this year, then they don't have to worry about finishing production.
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they may have pushed it back do to Bruce Willis being in GI Joe 2 and Expendables 2.
I'm sure they saw the utter *****-slapping that Battleship took at the box office, and didn't want to have their movie crushed in the same way. And when you look at the slew of summer releases for this year, and for the nov-dec timeframe, nothing really looked good for them launchwise.
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I'm wondering if this'll result in lawsuits. This really screws over retailers and the toymakers who now have inventory collecting dust for nine months, and no way to sell the mountain of GI Joe toys they've already manufactured to be released with the movie. Gotta wonder if Paramount consulted with Hasbro on this one, because Hasbro's gotta be unhappy about this.
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I'm wondering if this'll result in lawsuits. This really screws over retailers and the toymakers who now have inventory collecting dust for nine months, and no way to sell the mountain of GI Joe toys they've already manufactured to be released with the movie. Gotta wonder if Paramount consulted with Hasbro on this one, because Hasbro's gotta be unhappy about this.
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The better the movie does, the more people who see the movie, the more toys that will be sold.
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It is a wise move to wait until the Avengers is done.....but that will likely be a long wait. Between Avengers, Dark KNight and Spidey, GI JOE wouldn't stand a chance.
we do scheduled content release (not movies)
releasing good content when there is some great content just out is foolish. You just don't get the sales you want.
makes sense to pull it. Especially since the first one wasn't very good. It is just a good filler for spring when there are no good action movies
It is a wise move to wait until the Avengers is done.....but that will likely be a long wait. Between Avengers, Dark KNight and Spidey, GI JOE wouldn't stand a chance.
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Kinda like this:
http://youtu.be/BYsAO87vSFU
How are we getting all these "this movie will suck" comments when it hasn't come out? You've seen a couple of trailers (which, btw, already look better than the previous movie, which wasn't that bad), and that's it.
This probably has more to do with getting the most bang for their promotional budget, which is where the real cost of big-budget movies is. Battleship might have earned poorly in the box office so far, but it's the huge marketing campaign and its huge price tag that's making the studio take a bath. There was (and is) going to be a huge marketing push for the new Joe movie, so getting it to a less-crowded spot on the calendar, while also making it as good as it can be in the editing room, is a smart move that doesn't have much to do with how good or bad this movie is.
Personally, I think this movie will suffer from having come second. If it were the original Joe movie, we'd all be much more enthused about it. It can be a good movie and still not perform because of it's weaker sister movie.
This is a movie I was planning to watch this summer, and moving it hasn't changed my mind about it. In fact, that's a good thing for my wallet. One less movie to have to come up with the bucks for in a short amount of time.
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How are we getting all these "this movie will suck" comments when it hasn't come out? You've seen a couple of trailers (which, btw, already look better than the previous movie, which wasn't that bad), and that's it.
This probably has more to do with getting the most bang for their promotional budget, which is where the real cost of big-budget movies is. Battleship might have earned poorly in the box office so far, but it's the huge marketing campaign and its huge price tag that's making the studio take a bath. There was (and is) going to be a huge marketing push for the new Joe movie, so getting it to a less-crowded spot on the calendar, while also making it as good as it can be in the editing room, is a smart move that doesn't have much to do with how good or bad this movie is. Personally, I think this movie will suffer from having come second. If it were the original Joe movie, we'd all be much more enthused about it. It can be a good movie and still not perform because of it's weaker sister movie. This is a movie I was planning to watch this summer, and moving it hasn't changed my mind about it. In fact, that's a good thing for my wallet. One less movie to have to come up with the bucks for in a short amount of time. |
When Battleship was schelduled to be released, I'm sure the studios thought the attention of Avengers would die down by the second week. They were wrong.
Now, I'm not saying Battleship would of broken records, but it is the big summer blockbuster type of movie, and if people gave it a chance, if they're the types that liked Transformers/ID4/ect would likely enjpy it.
Avenges I'm sure they thought was going to be a hit. The surprise I'm sure, is that it turned out to be a bigger hit than they thought.
GI Joe, moving it was a good idea. It's going to have to go up against Avengers which seems to be steamrolling, and quickly followed by other action block busters.
Moving it to March I think will make for a good move (I of course could be wrong), and will see increased sales as people get a big summer blockbuster movie, in March!
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Paramount has pulled the plug on the release of GI Joe: Retaliation and will instead release it March 29, 2013. They claim it is to "add" 3D, I say it is because of The Avengers being a monster of a movie and destroying all new releases. That and the fact that with a couple other huge blockbuster movies that coming out soon GI Joe: Retaliation would more than likely pull in less than it would have had those movies not been out.
Is this smart thinking on their part? I still think the only 3D thing is BS and they pulled it because of what is happening at the box office.
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Time Jesum Transeuntum Et Non Riverentum - Nick Cave
We're not just destroyers, at the same time we can be saviors. - Allen Walker