DC Relaunching Everything in the Fall?


Agonus

 

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Annnnnnnnnnnnd....today it is official!

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Originally Posted by DC
This year, change is in the air at DC Comics.
On Wednesday, August 31st, DC Comics will launch a historic renumbering of the entire DC Universe line of comic books with 52 first issues, including the release of JUSTICE LEAGUE by NEW YORK TIMES bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee. The publication of JUSTICE LEAGUE issue 1 will launch day-and-date digital publishing for all these ongoing titles, making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.
DC Comics will only publish two comic books on August 31st: the final issue of this summer’s comic book mini-series FLASHPOINT and the first issue of JUSTICE LEAGUE by Johns and Lee, two of the most distinguished and popular contemporary comic book creators, who will be collaborating for the first time. Together they will offer a contemporary take on the origin of the comic book industry’s premier superhero team.
In the hours, days and weeks to come, we’ll have more news about the other titles. Tomorrow, we’ll hear from Co-Publishers Dan DiDio and Jim Lee about this momentous occasion. Keep checking THE SOURCE for updates about the other first issues.
This year, make history with us.


Go Team Venture!

 

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DC Comics will only publish two comic books on August 31st: the final issue of this summer’s comic book mini-series FLASHPOINT and the first issue of JUSTICE LEAGUE by Johns and Lee, two of the most distinguished and popular contemporary comic book creators, who will be collaborating for the first time. Together they will offer a contemporary take on the origin of the comic book industry’s premier superhero team.

As a long time reader and fan of all things Justice League, this makes me very nervous. It sounds like they are going to go Marvels Ultimate route, without actually creating a separate universe for it. I can't say I would be at all happy with a reboot of the entire DCU history.


 

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Originally Posted by Nericus View Post
DC quite frankly either needs to suck it up and sit down with the Superman estate and hammer out a mutually fair and profitable deal,
WB has tried that. The families' lawyer has worked out a deal with them in which if they win total control of the character, (which would never happen as 90% of the modern character and his mythos was NOT created by Shuster/Siegel), HE would receive the majority controlling interest in the character. They apparently got close to reaching a settlement just recently until the lawyer stepped in and advised them not to take the deal because he has his own interests in mind over those of his clients.

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or else start grooming Captain Marvel/Shazam as the replacement to Superman if they lose the lawsuits.
Hahaha, you must be joking, right? Yeah, let's just act like the character that launched our company and has become a cultural icon that 95% of the people on the planet are familiar with and with whom we are inseparably affiliated never even existed and replace him with an imitation created by a different company that we bought out and that 95% of the people on the planet have never heard of.
They will settle in the end, and the lawyer will become extremely rich off of this one case alone unless the Siegel and Shuster families have the good sense to fire him.


This whole DC reboot, as proposed, leaves a bad taste in my mouth. If they're going to erase -everything- in DC continuity and reduce everyone to being in their 20s and give them all stupid "modern costumes" and try to make everything more realistic like that awful story with Superman in Iran, then count me out. If, however, all of these allegations turn out to be blatant hyperbole, I might continue to check it out. We'll have to wait and see. The whole thing smells like a publicity stunt and mark my words, any increases of sales resulting from rebooting the entire DC universe will be temporary at best. I expect things to return to the status quo within two years, and personally I'd end it by having Superboy Prime reading these rebooted DCU comics and getting so angry that he personally returns to Earth-One and punches reality again, reverting everything to the way it was before the reboot.

I don't know why they don't just launch a few Ultimate DC titles or something. Destroying 30-75 years of canon and potentially alienating your core demographic to go after an unproven new demographic sounds like bad business to me. Especially when they could just, you know, focus on NOT rebooting/retconning everything so often and giving people good storylines and character advancement. That would make the content a LOT more approachable to new readers AND please current readers instead of just erasing everything. Unfortunately in the comics world, any time a character receives some advancement and depth, he is inevitably reset to his origin story roots. Nobody seems to be immune from this effect.

At least have the good sense to give Superman his trunks back at some point, if you do insist on going through with this. I get a lot of people hate it, think it's cheesy, outdated, etc. But that's the entire point of it.

The argument that high title numbers scare off readers is complete crap. There is no evidence to back it up. The ONLY bit of truth to it is that Issue #1s DO sell better, but that should be obvious. Collectors, speculators, comics fans, etc. all like to collect or check out the first issue of a series. So what are they going to do, make EVERY issue "Issue 1"? Obviously not. But you know what sells just as well as issue 1? Issue 900. Issue 1000. And guess what they do when a hundredth anniversary issue comes up? They conveniently abandon the current numbering system and return to the old one, (Wonder Woman #600, anyone?). You know what else would make people check out their comics, besides a stupid numbering system gimmick? Good stories.

Numbers are irrelevant. What scares off readers is lousy, confusing continuity and bad storylines.

Either way, if this is what it sounds like, it will be the largest retcon in the history of the DC Universe. Even Crisis on Infinite Earths wasn't a total reboot and merged character histories together and created a separate universe for the Golden Age heroes. Retcons that provide fresh perspectives are great, "rebooting" everything to fit a more "modern" take on 75-year-old established characters is just plain stupid.

Sorry to keep the rant-train going, but here's another thing! They want to sell more comic books and make them more accessible? How about ending these global events that require people to buy 50 comics a month just to keep up? Give comics SHORT story arcs and SELF-CONTAINED, single-issue stories. These are MUCH more accessible to people who don't read comic books. Writing about Batman's death and subsequent return for the last FOUR YEARS might have made for a great story arc, but only for those who have actually bothered to KEEP UP with it. Spending an entire YEAR telling a story about Superman walking across the country when it could have been told in one or two issues and probably would've been MUCH more compelling and well-paced? And as much as I enjoy Justice League: Generation Lost, there is NO reason it has to be 24 issues long. Same for Brightest Day, and Blackest Night didn't need to have so many tie-ins either. And yet these editors sit and pick their noses trying to figure out ways to get non-readers interested in their comics, and then pull stupid stunts like this.


 

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Summary of the DC news from yesterday (from BleedingCool.com):

Flashpost: The Issue One Renumbering Of The DC Universe

Every comic continuing from September will be relaunched with a shiny #1. Every. Single. One. With no current plan for the renumbering to reverse to any so-called “legacy” numbering.
And with those issue one renumberings, will come a new rejigged status quo. And yes, characters will be changed. Some may no longer exist. There will be new books, new creators, new teams, new characters and new… new. With no current plan for the new status quo to be undone or reversed.
Flashpost: Geoff Johns And Jim Lee’s Justice League #1
It will feature Superman, Batman, Wonder Woman, Green Lantern and several other characters following the current Flashpoint crossover. It’s the return of the World’s Greatest Superheroes to the book for the first time in years.
Flashpost: Edge
Bleeding Cool has already talked about the Dark coming to the DC Universe after Flashpoint, including something called Justice League Dark. But Bleeding Cool hasn’t, until now, said anything about the Edge.
Flashpost: Deadman To Star In Adventure Comics #1
In September, along with everything else, Bleeding Cool has been told to expect a new Adventure Comics #1. And a new lead, namely the recent star of Brightest Day, Deadman. Alive, dead, somewhere in between, a new status quo for Boston Brand or something very different, I have no idea. Yet. Though I’m hearing of Ryan Sook involvement in some fashion…
Flashpost: DC Confirms Full Reboot: September Brings 52 First Issues and Day and Date Digital
On Wednesday, August 31st, DC Comics will launch a historic renumbering of the entire DC Universe line of comic books with 52 first issues, including the release of JUSTICE LEAGUE by NEW YORK TIMES bestselling writer and DC Entertainment Chief Creative Officer Geoff Johns and bestselling artist and DC Comics Co-Publisher Jim Lee. The publication of JUSTICE LEAGUE issue 1 will launch day-and-date digital publishing for all these ongoing titles, making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print.
Flashpost: Bob Wayne Talks To Retailers About Day-And-Date Digital
To our comics retail partners, In the time I’ve worked at DC Comics, I’ve witnessed any number of industry defining moments. But today, I bring you what is perhaps the biggest news to date.
Flashpost: The New Superman #1
In Superman #1, launching in September, we will see what appears to be a new uniform for Superman. Based on the usual style, but more segmented with scores, seams or raised lines running across and around his arms, legs and torso. Kneepads as part of a segmented bulky boot. And a belt that reflects the Superman shield shape. And involvement in some form by George Perez. I’m also told Rags Morales may be involved with Action Comics #1.
Flashpost: A New Multi-Colour Lantern Team Book
In September, Bleeding Cool has been told to expect a new Green Lantern team book, made up of one member from each of the differing Lantern emotional colour spectrum. Green, Yellow, Red, Blue, Indigo, Violet, Orange…. and Black?
Flashpast: Brian Clevinger Dropped From Firestorm Before You Even Knew He Was On It
Amongst the new books and new creators for September, was to have been 8-Bit Theater, Atomic Robo and Marvel Adventures writer Brian Clevinger, working on a new Firestorm comic for DC Comics. And I was going to tell you about it today.
Flashpost: Legion Lost #1
In September, along with all the new issue one relaunches, Bleeding Cool has been told to expect a new Legion Of Superheroes series, Legion Lost.
Flashpost: OMAC #1
I’m told that one of them may well be OMAC #1, with some involvement by big OMAC fan, Scott Kolins.
Flashpost: The Hooking Up Of Superman And Wonder Woman Bleeding Cool Comic Book, Movies and TV News and Rumors
Okay, out of all the post-Flashpoint stories I’m running, this is the one on the least firm foundations. But, if true, will have the biggest multi-media implications. I’m told that Superman and Wonder Woman will be getting together. In a very media friendly fashion, indeed.
Flashpost: Full JLA Art including Flash & Batman Designs, Hawkman #1 With Robinson & Tan, Birds Of Prey #1 Without Gail Simone?
Still not done quite yet. The full version of that Jim Lee JLA art has emerged over the past couple hours. I first saw it from the sharp-eyed DC Women Kicking ***, it may have first surfaced in this IGN story. CBR’s Kiel Phegley has a good article that starts to fill out some emerging details of the story, and is reporting that the new Birds of Prey series will not be written by Gail Simone. He has some other excellent info about possible creator lineups as well so go check that out. Also of note, the new Hawkman series by James Robinson and Philip Tan, and Aquaman series by Geoff Johns and Ivan Reis that we’ve reported on here recently are part of the September reboot.


Go Team Venture!

 

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A reboot of the universe means all my characters are gone so if it is an actual reboot I am more than likely going to stop reading...as I suspect most people are.

Apparently the people making this decision are too stupid to realize that their most popular characters will be completely shunted out of existence or rewrote in such a way as to make them not that character.... and yes the most poplar characters just happen to be the ones i like and the ones that sell the best, Tim Drake, Stephenie Brown, Cassandra Cain, Barbara Gordon as Oracle (i enjoy her as batgirl, but Oracle is much better)...hell i'd even say that most of the young generation of superheroes sell better and are better characters than the older generation and all of them will be shunted or changed irrevocably... With that being the case many readers will just turn off.

The reboot will also turn off those who love the older characters because those characters are made more kid friendly which takes them back, rather than forward, over crap that we've already read.

THey're making a huge mistake, one that will cost them.


 

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Originally Posted by Durakken View Post
A reboot of the universe means all my characters are gone so if it is an actual reboot I am more than likely going to stop reading...as I suspect most people are.

Apparently the people making this decision are too stupid to realize that their most popular characters will be completely shunted out of existence or rewrote in such a way as to make them not that character.... and yes the most poplar characters just happen to be the ones i like and the ones that sell the best, Tim Drake, Stephenie Brown, Cassandra Cain, Barbara Gordon as Oracle (i enjoy her as batgirl, but Oracle is much better)...hell i'd even say that most of the young generation of superheroes sell better and are better characters than the older generation and all of them will be shunted or changed irrevocably... With that being the case many readers will just turn off.

The reboot will also turn off those who love the older characters because those characters are made more kid friendly which takes them back, rather than forward, over crap that we've already read.

THey're making a huge mistake, one that will cost them.
Agreed. Now that this is confirmed, I'm seriously considering going into my comics shop today and canceling all my DC books.


The City of Heroes Community is a special one and I will always look fondly on my times arguing, discussing and playing with you all. Thanks and thanks to the developers for a special experience.

 

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On the other hand, if they can pick up substantial new readership through the same day digital distribution, it might be worth it. I don't think its likely to happen, but the digital medium will probably accrue new readers faster at #1 issues than just switching over the current numbering.

Though, this seems too kitchsy to be a serious attempt. In my mind, its more like the fallout of Flashpoint will require this and then it will get cleaned up and we can move on with our lives. I'm hoping at least.

That said, they retcon Tim Drake, Booster Gold, Guy Gardner, or Power Girl out of existence, its on DC. Its on.


Infinity
Sam Varden 50 MA/Reg Scrap
Doomtastic 50 SS/Inv Brute
Ceus 50 Eng/Kin Corr
Cinderstorm 50 Fire/Fire Blaster

 

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Originally Posted by Kasoh View Post
Guy Gardner
I think it's a dead lock that Earth is going back to having one green lantern.


The City of Heroes Community is a special one and I will always look fondly on my times arguing, discussing and playing with you all. Thanks and thanks to the developers for a special experience.

 

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The problem with that Kasoh is that the people most likely to actually take part in those digital sales and actually be beneficial to the industry are people like me and I certainly won't be drawn in if all the characters i like and the universe i like has been eradicated. Kids are not going to be the ones reading digital direct comics. This reboot seems to be focusing at kids and people that won't know anything about the launch of digital direct so it's a stupid move to do...and even if it succeeds they kill comic shops even more and they lose those readers and lose the ability to market new titles well.

So if they succeed they lose and if they fail they lose.


 

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Originally Posted by EvilGeko View Post
I think it's a dead lock that Earth is going back to having one green lantern.
technically it has 2 right now...

Hal Jordan and John Stewart
Kyle Rayner is a Lantern of the sector, but isn't on Earth
Guy Gardner while still recognized as a GL of the sector is actually a High ranking Lantern more or less without a sector.


 

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How annoying, I posted in this thread and my post seems to be gone... curse you evil interwebs!


Confirmed altaholic with 70+ alts in coh and cov...yes i know thats alot! Playing coh since beta test phase.

 

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Originally Posted by Durakken View Post
A reboot of the universe means all my characters are gone so if it is an actual reboot I am more than likely going to stop reading...as I suspect most people are.

Apparently the people making this decision are too stupid to realize that their most popular characters will be completely shunted out of existence or rewrote in such a way as to make them not that character....
Does your crystal ball tell you lottery numbers too?

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Originally Posted by Durakken View Post
and yes the most poplar characters just happen to be the ones i like and the ones that sell the best, Tim Drake, Stephenie Brown, Cassandra Cain, Barbara Gordon as Oracle (i enjoy her as batgirl, but Oracle is much better)...
I'll give you Tim Drake being popular. But Brown and Cain are stretching it. Oracle, yeah, but how many times has BoP been relaunched now?

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Originally Posted by Durakken View Post
hell i'd even say that most of the young generation of superheroes sell better ... than the older generation
Not in DC they don't.

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Originally Posted by Durakken View Post
and all of them will be shunted or changed irrevocably... With that being the case many readers will just turn off.
Again, I'd like to see this crystal ball of yours.

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Originally Posted by Durakken View Post
The reboot will also turn off those who love the older characters because those characters are made more kid friendly which takes them back, rather than forward, over crap that we've already read.
Hate to break it to you, but I think DC has learned the hard way that potential new readers (the target audience of the post Flashpoint reboot) outnumber their current fanbase they've been catering to for the better part of the last decade (longstanding readers like you and me) by a very wide margin

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Originally Posted by Durakken View Post
THey're making a huge mistake, one that will cost them.
Oh they'll get a sales boost from all the new number 1s. The big thing will be to see if they can stick to it (and not panic in a few months and reset everything, again) AND carry the momentum with competent creative teams who won't drive off readers. Like, say, Jeph Loeb and the Ultimate Universe.


Tales of Judgment. Also here, instead of that other place.

good luck D.B.B.

 

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Originally Posted by Agonus View Post
I'll give you Tim Drake being popular. But Brown and Cain are stretching it. Oracle, yeah, but how many times has BoP been relaunched now?
Brown is extremely popular as is cain. the reason Cain isn't as popular right now is she isn't in anything. BoP has been relaunched 1 time and it was only "canceled" for the bat familly hiatus thing last year or the year before last... so it wasn't ever really canceled or relaunched.

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Not in DC they don't.
Yeah they do, but then it matters what you mean by younger generation so i'll drop that.

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Hate to break it to you, but I think DC has learned the hard way that potential new readers (the target audience of the post Flashpoint reboot) outnumber their current fanbase they've been catering to for the better part of the last decade (longstanding readers like you and me) by a very wide margin
Potential new customers will always out number existing customers, unless you have 50% or more of the population as customers, however only idiots sell to "potential new customers" primarily. It's a losing business model and I don't think I know of any time it has ever succeeded. It's because the return ratio is horrible...

If I have 100 loyal customers and doing something to scare off 50 of those to potentially get 100 new customers I will have long term made a lose because 50% retention almost never happens in any business. 25% is roughly what most successful MMOs do.

Further more you are not only losing the 50's money you are simultaneously spending money on some sort of campaign to attract these new customers which equates to more lost capital. On top of that, the customers you do retain from the original 100 are more likely to leave due to the business breaking trust and the retention rate will be less due to the original 100 making it known that the company isn't as trust worthy as once believed and by the simple act of complaining will drive newer people away...

It is always better to retain the original 100 and work on getting more... your in the same or better position doing this.


 

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Originally Posted by Durakken View Post
Brown is extremely popular as is cain. the reason Cain isn't as popular right now is she isn't in anything.
I'll give you that Brown and Cain have their share of fans. But to call them "extremely popular"? What's Batman then? Ungodly popular? If Brown and Cain were as popular as you imply, they'd each have their own best selling ongoings and minis.

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Originally Posted by Durakken View Post
BoP has been relaunched 1 time and it was only "canceled" for the bat familly hiatus thing last year or the year before last... so it wasn't ever really canceled or relaunched.
Just once? Really? I seem to stand corrected.

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Originally Posted by Durakken View Post
Yeah they do, but then it matters what you mean by younger generation so i'll drop that.
They way I see it, there's either the new blood like Kyle Rayner and Wally West, or the Teen Titans age characters like Supergirl and Jamie Reyes, or both. Kyle is popular, but he'll -always- be second string to Hal (and John Stewart if you count the JLU exposure). I can't comment on Wally because I don't care about the Flash. DC doesn't know what to do with the modern Supergirl. The new Blue Beetle has a cult fanbase, but it's not enough to keep his solo title going. Teen Titans are one of the core DC books, but it still doesn't sell anywhere near the levels of the main Batbooks or GL titles.

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Originally Posted by Durakken View Post
Potential new customers will always out number existing customers, unless you have 50% or more of the population as customers, however only idiots sell to "potential new customers" primarily. It's a losing business model and I don't think I know of any time it has ever succeeded. It's because the return ratio is horrible...

If I have 100 loyal customers and doing something to scare off 50 of those to potentially get 100 new customers I will have long term made a lose because 50% retention almost never happens in any business. 25% is roughly what most successful MMOs do.

Further more you are not only losing the 50's money you are simultaneously spending money on some sort of campaign to attract these new customers which equates to more lost capital. On top of that, the customers you do retain from the original 100 are more likely to leave due to the business breaking trust and the retention rate will be less due to the original 100 making it known that the company isn't as trust worthy as once believed and by the simple act of complaining will drive newer people away...

It is always better to retain the original 100 and work on getting more... your in the same or better position doing this.
To stick with your numbers.

As for the money spent on advertising. I think it's safe to say that DC is getting a lot more backing from WB than they were previously. WB are looking to the DC universe for the next Harry Potter franchise.

The only aspect of the comic book industry that's been growing is digital sales. Monthlies are slowing bleeding off readers (barring the occasional sales stunt like the Future Foundation reboot, but it's still too early to tell how that's going to hold up) and the top selling books used to clear 100,000 copies easy on a regular basis. Now it's sales spike for the highest selling title to sell to 100,000 copies. And while trades do sell, neither Marvel or DC are switching to a trades only format any time soon.

Is DC down to the hardcore fanbase who'll buy their product no matter what? I certainly hope not. But those 100 customers were 110 last year. And 120 the year before that. And if DC wouldn't be pulling the Flashpoint reboot, according to the trends of sales they'd be down to 90 next year. As of right now, DC is not attracting new customers. For some reason, even the whole "Drawing the Line at $2.99" thing backfired. DC got small spike, but they're right back to where they were, if not worse.

So yeah, there's risk that DC will lose a chunk of their 100 customers with the reboot. But there's also a chance that even if they lose 50% out of spite for the reboot, they'll gain 55%. And the word of mouth from the new people that -like- the new direction will bring in another 20% and so on.


Tales of Judgment. Also here, instead of that other place.

good luck D.B.B.

 

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Originally Posted by Agonus View Post
If Brown and Cain were as popular as you imply, they'd each have their own best selling ongoings and minis.
The Cassandra Cain Batgirl series wasn't a HUGE seller, but it had a steady, solid readership.

But that wasn't enough for DC, so they cancelled it and then brought Cass back only to **** all over the character.


(Yeah, you can probably tell I'm still a little bitter. )


 

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Originally Posted by Agonus View Post
I'll give you that Brown and Cain have their share of fans. But to call them "extremely popular"? What's Batman then? Ungodly popular? If Brown and Cain were as popular as you imply, they'd each have their own best selling ongoings and minis.
Batman is the WoW of comics >.>
And Brown and Cain are part of those sales. There's like 10 Bat books, but they aren't all named Batman...I count Red Robin, Robin, Nightwing, Streets of Gotham, Gotham City Sirens, Batgirl, and BoP to a degree, as "Bat books"


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They way I see it, there's either the new blood like Kyle Rayner and Wally West, or the Teen Titans age characters like Supergirl and Jamie Reyes, or both. Kyle is popular, but he'll -always- be second string to Hal (and John Stewart if you count the JLU exposure). I can't comment on Wally because I don't care about the Flash. DC doesn't know what to do with the modern Supergirl. The new Blue Beetle has a cult fanbase, but it's not enough to keep his solo title going. Teen Titans are one of the core DC books, but it still doesn't sell anywhere near the levels of the main Batbooks or GL titles.
Dick Grayson... he's "newer generation" in continuity, and I'd even say that his character is so bastardized that his latest incarnation is not the same character as Nightwing nor Robin, but he technically is as old or older than a number of the older generation characters... It depends on how you see it though.


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As for the money spent on advertising. I think it's safe to say that DC is getting a lot more backing from WB than they were previously. WB are looking to the DC universe for the next Harry Potter franchise.

The only aspect of the comic book industry that's been growing is digital sales. Monthlies are slowing bleeding off readers (barring the occasional sales stunt like the Future Foundation reboot, but it's still too early to tell how that's going to hold up) and the top selling books used to clear 100,000 copies easy on a regular basis. Now it's sales spike for the highest selling title to sell to 100,000 copies. And while trades do sell, neither Marvel or DC are switching to a trades only format any time soon.

Is DC down to the hardcore fanbase who'll buy their product no matter what? I certainly hope not. But those 100 customers were 110 last year. And 120 the year before that. And if DC wouldn't be pulling the Flashpoint reboot, according to the trends of sales they'd be down to 90 next year. As of right now, DC is not attracting new customers. For some reason, even the whole "Drawing the Line at $2.99" thing backfired. DC got small spike, but they're right back to where they were, if not worse.

So yeah, there's risk that DC will lose a chunk of their 100 customers with the reboot. But there's also a chance that even if they lose 50% out of spite for the reboot, they'll gain 55%. And the word of mouth from the new people that -like- the new direction will bring in another 20% and so on.
In the past when comics were at their peak, yes, they used to be able to sell a million copies... and of those million 10-20 were bought by the same guys, sales were bolstered by special covers and idiot collectors... It's kinda like how WoW has 10 million subscribers, but we all know that a large chunk of that number is gold farmers and people who have 2-30 accounts.

I'd say an average book is more around the 50,000 copies region while extremely popular, but not actually big money makers in the grand scheme of things are in the 100,000 region. I'd take 10 50k books over 1 100k book any day... and the 50k books are a lot more plentiful and easy to sell.

The big name books get their money from spinoffs and licensing... ie Red Robin, Nightwing, Batgirl, and BoP are more important in the making money business than Batman himself as far as comics are concerned...

Batman and Superman however make money with licensing...but the more you jerk people around with reboots, bad movies, and bad usage of the license the less faith in the product you have.

So when they reboot they lower their credibility with the people who actually care, don't make any head way with those who don't, and more often than not destroy those good selling books that are where their actual cash flow comes from. In the grand scheme of things they are only hurting themselves.


Further, anyone who picks up a book post September isn't going to stay because if they pick it up and they're new it's because they are curious about this great character the older readers are talking about and when you reboot, unless you do it in such a way that it is telling the story better and more succinctly to the point where the older readers were at, you are just going to have that new reader scoff and walk away...and even if they do they still can't jump into the fan base because they won't have any clue what the older readers are talking about unless they actually go back and read those issues.


 

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Originally Posted by Unknown_User View Post
Looks like skirts are out and pants are in with the reboot
Straw that broke the camel's back.

Come on. If a person is nigh-invulnerable, why would they cover themselves head-to-toe or beyond what is socially "acceptable" (or acceptable to their character)?

This adds yet more fail to the pile. But, I can at least thank DC because now I'll be saving more money. Maybe I'll buy trades, maybe not. I'll complete the collections of previous titles that I have (just finished the Cassie Cain Batgirl series!), but new stuff? Meh.

As to the whole argument that people can't follow the characters or understand stuff...here's a hint...

QUIT WITH THE YEARLY CRISES/CROSSOVER/MASSIVE SUPER ULTRA MEGA ZORD EVENTS THAT CHANGE EVERYTHING BUT NOT REALLY! How many different "events" have happened in the last five years? I'm a decent comic buyer/reader, but I have no fething clue of what's going on.

Tell stories that don't require a person to buy 18 different comic series to just get the full thing! If I'm buying a Batman comic, I don't want to see, "Continued in Blue Beetle #23!". An argument could be made that other Bat-titles is fair game, provided that something is shown in the comic that would make it relevant to the other title (Detective Comics continued in Nightwing for example).



 

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Same crap,different day,bigger scale.

Renumber so things seem new and fresh.When you think that has worn off,switch to the old numbering(better yet the numbering you would be at if you had never rebooted) so that you seem like a venerable classic.


And to me it will still all just be background noise


 

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Originally Posted by Dark One View Post
Straw that broke the camel's back.

Come on. If a person is nigh-invulnerable, why would they cover themselves head-to-toe or beyond what is socially "acceptable" (or acceptable to their character)?

This adds yet more fail to the pile. But, I can at least thank DC because now I'll be saving more money. Maybe I'll buy trades, maybe not. I'll complete the collections of previous titles that I have (just finished the Cassie Cain Batgirl series!), but new stuff? Meh.

As to the whole argument that people can't follow the characters or understand stuff...here's a hint...

QUIT WITH THE YEARLY CRISES/CROSSOVER/MASSIVE SUPER ULTRA MEGA ZORD EVENTS THAT CHANGE EVERYTHING BUT NOT REALLY! How many different "events" have happened in the last five years? I'm a decent comic buyer/reader, but I have no fething clue of what's going on.

Tell stories that don't require a person to buy 18 different comic series to just get the full thing! If I'm buying a Batman comic, I don't want to see, "Continued in Blue Beetle #23!". An argument could be made that other Bat-titles is fair game, provided that something is shown in the comic that would make it relevant to the other title (Detective Comics continued in Nightwing for example).
yeah... the annual crazy **** happening is stupid... you can't have a mega event if something huge is happening every year, has little impact, and lasts the entire year...

Also the whole brightest day story was a crap story and a mistake... THey should have followed straight into and made the big event the GL wars that is going on now.


 

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Brightest Day was enjoyable to me. It felt a lot like 52, which was a wonderful book.


Go Team Venture!

 

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DC is reaching out to retailers today....

Quote:
Originally Posted by BleedingCool.com
DC Senior VP Sales, Bob Wayne, has sent a new letter to retailers
With The New DCU – the September launch of our 52 #1s – we have created an event that we believe will generate unprecedented buzz, and, more importantly, unprecedented sales results for you. This is a shock to the system, no question, but we have the quality stories and the unrivaled sales/marketing support and the increased public attention to help you best absorb that shock and profit from it.
As a follow-up to my first letter, we wanted to provide some immediate specifics on September:

CONTENT
We know that you want more details on the creative teams and their title-by-title assignments for the launch. . (And by the way, let me just reiterate this point: this is the launch of the New DCU. It is not a “reboot.” I think you will soon discover why that is.) We will send you an e-mail with more creative details next week, as a teaser in advance of the solicitation copy for Previews going live on the 13th. Once solicit copy is released, we will be sending you a short introductory video, starring our creators and our content. We will also be taking this act on the road, for a series of retailer meetings in markets including New York, Dallas/Fort Worth, Baltimore, Chicago, and Los Angeles, during the days leading up to the release of the physical Previews catalog. Stay tuned for more details, and send us a note to make sure you’re on the invite list.

DIGITAL
To clarify from my last note, we will be at “price-parity” for same-day digital. No DC digital comic will be cheaper than its physical counterpart at launch. Same-day (a.k.a. “Day/ Date”) parity pricing is for the first four weeks of release; thereafter, the digital titles will follow our standard pricing, with $2.99 comics dropping in price to $1.99, $3.99 comics dropping in price to $2.99, and so forth. Keep in mind that our goal with our 52 new #1s will be to ensure that the physical comic book is more compelling than ever!
Additionally, we will be offering you an additional special “combo pack” for Justice League. This is a Diamond-exclusive $4.99 physical polybagged JUSTICE LEAGUE comic which will contain a redemption code for a digital copy on the inside cover. So consumers will have three main ways to read Justice League beginning August 31st – $3.99 physical, the $4.99 combo pack, and $3.99 digital. As mentioned above, after four weeks the digital-only price drops to $2.99, per our standard price for oversized digital titles.

INCENTIVES
For optimal sales impact, each of our 52 titles will have one of three distinct incentives:
a) Variants
For variants, we chose our core iconic titles, the ones that you tell us your consumers want most. And of course, we sought out those titles with the most compelling visuals. At a minimum, this variant plan will be offered for September, October, and November. We will be offering variants on five different titles, with at least one each week.

· 1:25 variant

JUSTICE LEAGUE #1 - 8/31 in-store. This cover will have a 1:25 ordering incentive.

· Weekly targeted variant

FLASH #1 - 9/28 in-store. Retailers may order at FOC up to as many copies of the FLASH #1 variant as were ordered at FOC of their lowest-ordered DCU title for the 9/28 in-store week. (This is an example; each week will feature a title with a variant following this incentive pattern.)

b) Deep Discounting
For deeper discounts, we chose to spotlight potential break-out titles which can help you focus your staff and your customers. Books that have a compelling creator, an obvious jumping-on point for your readers, etc. We will be offering an additional 15% discount on six different titles for orders placed by FOC, effectively giving you a 50% to 72% discount spread, instead of our normal 35% to 57% spread. At a minimum, this deep discounting will be offered for September, October, and November. The lead title is WONDER WOMAN with five others that will be announced next week.

c) Returnability
We are backing up our commitment to you and this launch, by putting our copies where are mouths are. We will be offering 100% Returnability on all of the remaining 41 titles. Returnability across the rest of the 52 allows the breadth of these titles to get their fair chance with your consumers. This comes with a qualifier – your total post-FOC September orders in dollars for DC periodicals must be 125% or more of your May post-FOC orders for DC periodicals.
As with prior returnable programs, qualifying retailers will be required to return stripped covers from the returnable issues along with an affidavit of destruction to Diamond Comic Distributors at a date to be named later. Retailers will then be issued credit for each copy, minus 10% of the cover price. At a minimum, this returnability program will be offered for September, October, and November.

Call or e-mail me or my team with any questions.

Thank you for your enthusiasm, your patience, and your partnership. Come make history with us!

Bob Wayne

DC COMICS
I have heard Bob speak many, many times and he truly has a sincere love for the medium and holds a lot of credibility. I imagine he has quite a bit of work ahead of him this summer....


Go Team Venture!

 

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Quote:
(And by the way, let me just reiterate this point: this is the launch of the New DCU. It is not a “reboot.” I think you will soon discover why that is.)
Apparently, there is a different definition of the word "reboot" used amongst the DC offices than is used amongst the community at large. Resetting everything and ignoring what's come before? Try and spin it any way you want, it's a reboot.



 

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Quote:
Originally Posted by Dark One View Post
Apparently, there is a different definition of the word "reboot" used amongst the DC offices than is used amongst the community at large. Resetting everything and ignoring what's come before? Try and spin it any way you want, it's a reboot.
Actually over the last week or so of discussing this with people its become apparent that people don't use the word reboot exactly correctly when it comes to DCU...

The DCU has never had an actual reboot. It has had retcons and a setting of official canon as well as removing other canon.

Crisis on Infinite Earths was more a story line reason for focusing only on the modern age and defining what is actually canon... It did not reboot the DCU... especially since it just set the timeline to Y10.

Zero Hour while the story did reboot within itself, it simply defined Y100+ and retconned some problems and since again it didn't start telling stories at Y0 it was not a reboot

Infinite Crisis reintroduced the things eliminated in CoIE in a more organized way and with a organized multiverse...



Anyways the "New DCU" has me interested in what they mean and makes me wonder if they are going to reveal what they have been hinting at for a while... that the 52 universes and the infinite multiverse is actually just one layer within a mega infinite multiverse...

They hinted at it at the end of 52, they pretty much stated it in Blackest Night, one of the major writers hinted at it while answering a question, and I doubt they launching 52 issue #1s by coincidence.