Hello from Paragon Marketing

How about a tie-in with Project Runway? Since we have one of the best character creators out there, it seems to me this might be a natural. Have the contestants design their own super-hero costume using the tools here as part one. Then as part two, they actually have to implement the design in real materials on a real model. They would have a choice of using a female or male model.

Sexy Jay would of course be the face of CoX for this challenge.

I'm interested in hearing what, if any, marketing is done for CoX. I subscribe to multiple gaming mags, go to EB Games (Canadian here!) regularly, visit a regular rotation of gaming websites, and talk to other gamers at my work, and CoX is a nonentity. No posters, mag ads, web ads, or discussion. It has no presence. It's kind of a cliche here but is there actually any marketing at all going on? I realize that as an older game it's harder to get money to market it, but it surely mustn't be impossible. On the other hand, I also realize that you can't just throw money at every damn fool idea the intern comes up with because you actually do want to turn advertising dollars in purchases and subscriptions.

Will we be seeing a big rampup of advertising et cetera for Going Rogue? It's getting pretty close.

It kinda bothers me that I play this great game and it's been around longer than WoW (I think) and yet nobody has ever heard of it except people who already play it. Maybe it's because I am Canadian and live in a remote community that I don't see anything? Gonna feel pretty silly if a huge dogpile of people comes in with cellphone pics of CoX billboards on their subway or something.

Finally, loosen the gag on the other rednames so they can let slip some more information for us

I do think TV ads are neat.

But I would be curious as to how much it cost to get Mr. T out there, and how many customers he brought in.

I do know that Mohawk grenade drove me nuts.

There are things we can do, and things that would be pretty challenging to do. We'll do whatever makes sense, but that's where you guys come in. The more you tell us what you're thinking (in well-thought out details), the better we can work with you.

Oh wow. I just realized...a redname just posted in my thread!!

I suggest that you set up a donation page so that, if each player wants to donate $1.00, the money gathered would go towards advertising CoH during a highly watched NBC program.

That or just keep the $7.00 donated and buy an ice cream cake for the office.

Welcome to the asylum!

1. What kind of deal has NCSoft with Chuck and Big Bang Theory that Aion and CoH merchandise gets product placement? Do you and the NCSoft Dept. of Evil plan to expand on that kind of marketing?

2. While commercials are very expensive, you guys don't think one targeted at superhero fans for all those TV superhero cartoons and live action series and bumpers for superhero movies in theaters wouldn't be worth the cost?

3. Drop off tons of Bootleg disks at comic stores.

4. When Going Rogue comes out, get after all the gaming websites and Metacritic to re-do their game rating and combine CoH and CoV into one product review. Those six year old reviews with CoH and CoV being separately rated is detrimental to CoH press. Especially since a lot of sites gave CoV a higher score than CoH, but when people look up the ratings for CoH, they see the old, lower CoH score.


5.

Quote:

Originally Posted by cohRock How about a tie-in with Project Runway? Since we have one of the best character creators out there, it seems to me this might be a natural. Have the contestants design their own super-hero costume using the tools here as part one. Then as part two, they actually have to implement the design in real materials on a real model. They would have a choice of using a female or male model. Sexy Jay would of course be the face of CoX for this challenge.

Wow. GMTA. I've thought about this for years. I'd set the challenge thusly: Tim says, "Designers, your model is attending a high-fashion costume ball with the theme of 'super heroes'. So, she is your client for this challenge. To help with the design process, you'll be using the costume tool of NCSoft's popular super-hero online game, City of Heroes...."

I havent read through the entire thread. If this has been covered ahead of time, I do appologize.

CoX has had a presense at various electronic gaming shows. And that is good. But, i dont know if that is really reaching new audiences. Chances are, if folks are at an E-show. They already know about the game.

CoX is a game about superheroes. And you mostly see superheroes in comics. Maybe have a bigger presense at some of the larger Comic Conventions around the country.

Here's one that I always thought that CoX should have done from the beginning:

You know those soda machines in the entrance of the office and warehouse mishes? Sell the ad space to a soda company. I think it'd be awesome to actually see real world soda machines in game.

I'm still unsure whats happening in regards to marketing in the EU. Are there any plans to promote the game over here on a large scale?

I can get behind the Street Teams idea. Like, official Paragon Studios Marketing Sidekick. Anywho, when was the last time there was a print ad. I mean, in an actual comic book.

Also, give us the opportunity. You know how? STUFF. We can't buy anything that isn't digital from the store--I'm talking simple crap, like the stuff you already sell at Cons. And update the front page of the website--you know it doesn't even have GR for sale?

Well, either way, welcome sir. Excellent to have you aboard.

Wow, I didn't even know EU had four servers - the only ones I hear about are Defiant and Union.

Can see where that would be indicative of a problem.

For myself, I'd like to play on the EU servers, too. I just:
a) need a faster PC, which I will have this Monday, and
b) would like to do so withOUT having to buy the game again.

Any way b can be fixed?