A Business Focused View of NCSoft's Actions


Adeon Hawkwood

 

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Originally Posted by GadgetDon View Post
When management is unhappy about that, the first thing that happens is big changes. If, say, they'd said "Oh, and everything we said about I25, forget that. We've got an exciting new direction planned..." I'd find it more likely.

It depends on the company. I will be the first to admit I don't understand how game companies are organized. I come from a manufacturing background, the companies I worked for could trace their management systems straight back to the railroads and steel giants. My company I expected to know whenever a pin dropped.

Looking at CoH it's like NCsoft didn't bother to manage it at all. Someone posted an anecdote about how a Paragon studios programmer got hired and told to work on whatever bug he thought was important, after spending months on something that was around for 8 years and coming to the conclusion it was unfixable. I know if that happened in my company, the first thing that would have happened is that my fist would have put a new set of dents in my office walls, then I would have had a long talk with whoever hired a person without a clear reason for doing so and an expectation on how they would pay back. Over the years you have also had paragon studios make self serving statements such as "We can't trace players leaving to particular changes". My response to that would have been to ask the division manager why I was signing his paycheck if he didn't understand how the company worked and what was motivating the customers.


 

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Originally Posted by Another_Fan View Post
I will be the first to admit I don't understand how game companies are organized.
That's ok -NCsoft doesn't know how they're organized either.


@Golden Girl

City of Heroes comics and artwork

 

Posted

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Originally Posted by Golden Girl View Post
That's ok -NCsoft doesn't know how they're organized either.
Yet they are incredibly successful in the business. So they are either proof that "It's smarter to be lucky than lucky to be smart" or are crazy like a fox


 

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Originally Posted by Another_Fan View Post
Yet they are incredibly successful in the business.
They wouldn't need to discard so many of their products if they were that successful.


@Golden Girl

City of Heroes comics and artwork

 

Posted

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Originally Posted by Golden Girl View Post
They wouldn't need to discard so many of their products if they were that successful.
How many failed attempts did Edison have on his inventions ? On a closer to home note, I wish my failed products had the ROI theirs managed


 

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Originally Posted by Another_Fan View Post
How many failed attempts did Edison have on his inventions ? On a closer to home note, I wish my failed products had the ROI theirs managed
Edison's famous invention, the lightbulb?

He bought one of the key patents behind it off two guys in Toronto.


 

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Originally Posted by Golden Girl View Post
They wouldn't need to discard so many of their products if they were that successful.
To remain successful you don't get sentimental about the parts of a business that aren't delivering.


 

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Originally Posted by UnSub View Post
To remain successful you don't get sentimental about the parts of a business that aren't delivering.
And if you aren't sentimental about those parts, you dispose of them to the highest bidder.


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Originally Posted by GadgetDon View Post
And if you aren't sentimental about those parts, you dispose of them to the highest bidder.
Psst. Just because we would like them to sell hardly means they see it in their best interests.


 

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Originally Posted by UnSub View Post
To remain successful you don't get sentimental about the parts of a business that aren't delivering.
True, you hold on to them on principle instead.

Guild Wars, Aion...


 

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Originally Posted by Another_Fan View Post
Psst. Just because we would like them to sell hardly means they see it in their best interests.
Throwing something away and not letting anyone else have it, when you could get something for it, isn't in their best interests either.

Their best interest is having an auction and auctioning it off to the highest bidder. The IP will only be worth even less once the game is completely dead.


 

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Originally Posted by Talionis View Post
Throwing something away and not letting anyone else have it, when you could get something for it, isn't in their best interests either.

Their best interest is having an auction and auctioning it off to the highest bidder. The IP will only be worth even less once the game is completely dead.
That seems to be the consensus here. Then again most of the people posting it don't run billion dollar gaming companies.

Here is a little thought for you. The Batman IP actually became more valuable after laying fallow in terms of television and movies. It needed distance from what it was so it could become something new.

Anyway a simpler explanation is that CoH is worth more as a loss to NCsoft than it is as a sale.


 

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Originally Posted by Another_Fan View Post
That seems to be the consensus here. Then again most of the people posting it don't run billion dollar gaming companies.

Here is a little thought for you. The Batman IP actually became more valuable after laying fallow in terms of television and movies. It needed distance from what it was so it could become something new.

Anyway a simpler explanation is that CoH is worth more as a loss to NCsoft than it is as a sale.
You do know that the Batman IP may have not appeared in tv or movies but was appearing in print that whole time it was "laying fallow". More importantly, the history of Warner Brothers is such that its reasonable to believe in the future Warner Brothers will be able to make money from a superhero movie or tv show.

As compared to NCSoft, who has no history of ever making anything from the IP of the games it shuts down, and by their failure to promote the game in their primary market makes it unlikely they'd be able to make a profit with that IP in the future.

And there is no accounting trick that makes CoH worth more as a loss to NCSoft than a sale.


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Originally Posted by GadgetDon View Post
You do know that the Batman IP may have not appeared in tv or movies but was appearing in print that whole time it was "laying fallow". More importantly, the history of Warner Brothers is such that its reasonable to believe in the future Warner Brothers will be able to make money from a superhero movie or tv show.

As compared to NCSoft, who has no history of ever making anything from the IP of the games it shuts down, and by their failure to promote the game in their primary market makes it unlikely they'd be able to make a profit with that IP in the future.

And there is no accounting trick that makes CoH worth more as a loss to NCSoft than a sale.
You are a Korean Tax Accountant ?

Edit: I have seen lots of tricks in the U.S. code where it could be of great benefit to have a loss. Admittedly most tax shelters are gone but they were very good for a very long time.


 

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Originally Posted by Another_Fan View Post
You are a Korean Tax Accountant ?
No, but he saw Gangnam Style on You-tube.


 

Posted

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Originally Posted by Another_Fan View Post
You are a Korean Tax Accountant ?

Edit: I have seen lots of tricks in the U.S. code where it could be of great benefit to have a loss. Admittedly most tax shelters are gone but they were very good for a very long time.
They even made a popular play about such money making schemes! I think Uwe Bowe even made lots of money doing just that with terrible movies!


BrandX Future Staff Fighter
The BrandX Collection

 

Posted

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Originally Posted by Another_Fan View Post
You are a Korean Tax Accountant ?

Edit: I have seen lots of tricks in the U.S. code where it could be of great benefit to have a loss. Admittedly most tax shelters are gone but they were very good for a very long time.
There are investments that can be set up to generate losses way above the original investment. In the US most of those have been banned, it's conceivable that they may still be legal in Korea.

But you have to set them up from the start. Having an existing business that's been bringing in profit as opposed to losses, and shelving it, won't work for those tricks.

Quote:
Originally Posted by BrandX View Post
They even made a popular play about such money making schemes! I think Uwe Bowe even made lots of money doing just that with terrible movies!
The Producers was simple fraud. Whatever I may think of the decisions made by NCSoft, I doubt they're committing simple fraud.

Uwe Bowe took advantages of huge tax advantages in some jurisdictions for making movies. Those tax advantages have been repealed which is why you haven't seen any Uwe Bowe movies for a while, and I'll go on record as supporting that tax increase.

Is it conceivable there's something special in the Korean Tax Code that "if you kill a computer game, you get to deduct every penny spent on the game even if you've previously deducted it but if you sell it no break for you"? Wallace Shawn would call that inconceivable, but I'll grant it's barely within the bounds of possible. But I'm assuming a reasonably rational tax code in Korea.


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Posted

I mentioned this in the 3Q results thread, sorry to reiterate it here.

White the 3Q results were good, with improved game revenue (from 129.7 to 167.3 million KrW) and one of the best quarterly profits in years (from 7.8 loss to 47.2 million KrW profit), Blade & Soul didn't add any "new" revenue the way Aion did in it's first full quarter, but appeared to "steal" revenue from Lineage, Lineage II and Aion. It's never a good thing when your shinny new product cannibalizes the sales of your older products rather than add to it. The additional revenue came from GW2 being out for only a month (earning more than either B&S, Aion, Lineage or Lineage II for the quarter). As for GW2, I think investors see that game as a short term significant revenue source unlike the big three, now four NCSoft MMOs.

So the stock is now down around 25% since the 3Q numbers came out on significantly higher trading volume. Again it's still 3x higher than it was at the start of 2009, it's just not 7+x higher which it was at it's peak a tad more than a year ago.


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Posted

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Originally Posted by GadgetDon View Post
There are investments that can be set up to generate losses way above the original investment. In the US most of those have been banned, it's conceivable that they may still be legal in Korea.

But you have to set them up from the start. Having an existing business that's been bringing in profit as opposed to losses, and shelving it, won't work for those tricks.
Paragon studios as an entity isn't that old. They got set up as their own entity no more than 3 or 4 years ago. Less I think.


 

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Originally Posted by Another_Fan View Post
Paragon studios as an entity isn't that old. They got set up as their own entity no more than 3 or 4 years ago. Less I think.
Depends on how you define it...

NC NorCal was set up at the time of CoX purchase from Cryptic (so late 2007). This was later renamed to Paragon Studios in April 2009.

So between 3 and 5 years, depends on which side you want to take.


 

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Originally Posted by Gangrel_EU View Post
Depends on how you define it...

NC NorCal was set up at the time of CoX purchase from Cryptic (so late 2007). This was later renamed to Paragon Studios in April 2009.

So between 3 and 5 years, depends on which side you want to take.
Sounds about right.


 

Posted

And Paragon Studio was under the NC Interactive subsidiary. It's at that level where you laundry profits back to the parent corporation.


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