Name Change?


Agonus

 

Posted

I've been wondering this for a while and the thought is slowly permeating my conciousness into tangibility but I'm thinking we may well see a name change for the game sometime within the next year as part of a "rebranding" thing.

I don't think it'll ever stop being "City of Heroes" but we already have one of the clunkiest names/acronyms in the known universe and Going Rogue will more than lilely add to that confused moniker.

I'm not sure what you guys think but if you were marketing, wouldn't you be looking at that now?



"You got to dig it to dig it, you dig?"
Thelonious Monk

 

Posted

Quote:
Originally Posted by Scarlet Shocker View Post
I've been wondering this for a while and the thought is slowly permeating my conciousness into tangibility but I'm thinking we may well see a name change for the game sometime within the next year as part of a "rebranding" thing.

I don't think it'll ever stop being "City of Heroes" but we already have one of the clunkiest names/acronyms in the known universe and Going Rogue will more than lilely add to that confused moniker.

I'm not sure what you guys think but if you were marketing, wouldn't you be looking at that now?
It's Friday Afternoon, if I was in marketing I'd be at some lunch event halfway through my 4th Mojoto by now

I think it'll always be City of Heroes. I don't think anyone bar us really uses the clunky acronyms (CoH/V, CoX etc and soon too add CoGR). They just say "City Of" or whatever. I'm not sure Marketing would like to remove their brand name (or maybe they would, since a lot of the time it seems to be synonymous with "Aging MMO which really needs a revamp" in a lot of articles I've read recently.


 

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Originally Posted by Carnifax View Post
I'm not sure Marketing would like to remove their brand name (or maybe they would, since a lot of the time it seems to be synonymous with "Aging MMO which really needs a revamp" in a lot of articles I've read recently.
there you go.

And it's not gonna really be City of Heroes much longer. With GR you're not constrained to one set of moral ideals and you're not even going to be able to distinguist by the power sets, since they are almost all proliferated (one of the big distinctions in the original CoH/CoV game.)



"You got to dig it to dig it, you dig?"
Thelonious Monk

 

Posted

Quote:
Originally Posted by Scarlet Shocker View Post
there you go.

And it's not gonna really be City of Heroes much longer. With GR you're not constrained to one set of moral ideals and you're not even going to be able to distinguist by the power sets, since they are almost all proliferated (one of the big distinctions in the original CoH/CoV game.)
It's going to just as much City of Heroes as it always has been. We've had demons and murderers saving people in Paragon since before costumes and skin colors got hard divided.


 

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Not to sound like a jerk, but why is it that we have one of these "Let's rename the game!" a week these days? I mean, yes, we're getting an expansion, but why rename the game over it? Blizzard didn't rename World of Warcraft over The Burning Crusade or Wrath of the Lich King, and I doubt they'll rename it over Cataclysm, and NCsoft have generally retained the Lineage II title even through their various expansions. Why rename City of Heroes when, at this point, the name is iconically representative of the game itself, rather than a wording of its basic premise?

Hell, I don't even like the CoX and CoH/V and so on acronyms. The title of the game is City of Heroes, even if you're playing a villain. That's not a subtle jab at villains, it's just what the game is called. It's not supposed to list everything that's in it in the title. It's a game styled after super hero comics, hence City of Heroes. You don't hear much about super villain comics or ambiguous rogue comics and so on. Super heroes are the icons of the genre, even if every particular story isn't exactly ABOUT them.


Quote:
Originally Posted by Arcanaville View Post
Samuel_Tow is the only poster that makes me want to punch him in the head more often when I'm agreeing with him than when I'm disagreeing with him.

 

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Originally Posted by Carnifax View Post
It's Friday Afternoon, if I was in marketing I'd be at some lunch event halfway through my 4th Mojoto by now
That was almost my 1st thought on this - although I'd gone for more than just 4 as marketing tends to have a 3 drink minimum to start with.

Maybe they could rebrand as just City Of... I'm sure having two superhero MMOs with initials CO would lead to even more fun misunderstandings on forums than usual.


By my mohawk shall ye know me!
my toons
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Name Change?
No.

--NT


They all laughed at me when I said I wanted to be a comedian.
But I showed them, and nobody's laughing at me now!

If I became a red name, I would be all "and what would you mere mortals like to entertain me with today, mu hu ha ha ha!" ~Arcanaville

 

Posted

We could rename the game New City of Heroes. I mean, it worked out so well for the Coca-Cola company.


 

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It's not really a confusing name - CoV has been dropped, and the whole game is just called "City of Heroes" now - like the GR marketing stuff shows.


@Golden Girl

City of Heroes comics and artwork

 

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Even if the game eventually opened up the entire planet for exploration, it'd still be perfectly fine to call it City of Heroes, because Paragon City is the launching point for everything to follow.


 

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Originally Posted by Samuel_Tow View Post
The title of the game is City of Heroes, even if you're playing a villain.
To be fair, City of Villains started out as a sort of stand-alone expansion of sorts. You could play CoV without first purchasing CoH. So if someone said they played CoV, you could at least assume they only own CoV.

Of course, the point's moot now that they combined the games for good, so yeah, I suppose technically calling both City of Heroes as a whole makes sense, But City of Heroes and Villains have a history of starting out as separated, at least I got used to either referring to them separately or as CoX to refer to the whole.


 

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Originally Posted by sleestack View Post
We could rename the game New City of Heroes. I mean, it worked out so well for the Coca-Cola company.
That'd be sort of the opposite of what Coke did, though. To follow the Coke example, Paragon would have to completely revise the game, so that after the morning maint one Monday everyone logged in to discover that, say, it'd become a co-op first-person shooter, but not tell anyone they were doing it ahead of time and leave all the loading and splash screens the same. After all, New Coke only became New Coke after the big uproar over the changeover; the original plan was to just change the soda and leave the packaging the same. So only after the forum server literally exploded from everyone going "hey, what the?" would they call it New City of Heroes, and within a few weeks City of Heroes Classic servers would've opened with the original game on them. Except it wouldn't quite be the original game, in a way that no one could quite properly define, because they'd have started making it with corn syrup and... oh dear, I seem to have lost the thread of my argument somewhat.

So. Um. ... They shouldn't change City of Heroes into a first-person shooter. That wouldn't... be good. Thank you. Goodnight and good luck.


 

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Originally Posted by Noxilicious View Post
To be fair, City of Villains started out as a sort of stand-alone expansion of sorts. You could play CoV without first purchasing CoH. So if someone said they played CoV, you could at least assume they only own CoV.
Well, I certainly don't feel anyone is wrong in saying they play City of Villains, or even City of Heroes and Villains, or even the much-reviled City of... But as far as a commercial name goes, I still feel the name of the game, not just the hero-side, but the WHOLE game, is City of Heroes. I don't believe it needs to change with Going Rogue.


Quote:
Originally Posted by Arcanaville View Post
Samuel_Tow is the only poster that makes me want to punch him in the head more often when I'm agreeing with him than when I'm disagreeing with him.

 

Posted

Yeah, I guess we can stick with "CoH" for the name.

But if we had to go with the CoH, CoV, CoH/V and tack on GR, then rather than "CoH, V &R" (City of Heroes, Villians and Rogues), we might as well go with CoS for "City of Supers".
But then playing CoS would be CoS-play, would it not?


 

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Originally Posted by Samuel_Tow View Post
Not to sound like a jerk, but why is it that we have one of these "Let's rename the game!" a week these days? I mean, yes, we're getting an expansion, but why rename the game over it? Blizzard didn't rename World of Warcraft over The Burning Crusade or Wrath of the Lich King, and I doubt they'll rename it over Cataclysm, and NCsoft have generally retained the Lineage II title even through their various expansions.
I think you touched on the core of the problem here. When City of Villains was launched... it was simply called City of Villains.

However, when just about all other mass-market games have have launched expansion packs, those expansion packs have always carried the title of the originating game, then the title of the expansion. Doom 3: Ressurection, Half Life: Blue Shift, Half Life: Opposing Force, AvP2: Primal Hunt, and the aforementioned expansions from Blizzard and NCSoft, as well as expansions from SOE.

I think a lot of these name changing threads are created because Cryptic Studios set the precedent of naming an expansion as a spin-off title. Instead of something like City of Heroes: Villains we got the distinct brandings of City of Heroes and City of Villains... and the two were held as separate entities for... how long?

I think if the two had always been combined as one, rather than Villains as a separate product, these types of renames would never be happening.

The good news is, Paragon Studios / NCSoft seem to have learned the lesson... check out the logo for Going Rogue : http://www.cityofheroes.com/goingrogue/en/

It goes back to the traditional Main title first naming scheme


 

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Quote:
Originally Posted by je_saist View Post
The good news is, Paragon Studios / NCSoft seem to have learned the lesson... check out the logo for Going Rogue : http://www.cityofheroes.com/goingrogue/en/

It goes back to the traditional Main title first naming scheme
Selling City of Villains as an "expansionalone" was a capital mistake in Cryptic's game plan, as far as I've seen. First of all, despite what some may think, a game ONLY about playing a villain in a city of villains doesn't sell as well as a combo package. Secondly, City of Villains had, and indeed still has, only about as much content in it as a regular expansion pack, and nowhere NEAR enough content to be a standalone game. So when City of Villains didn't bring the expected number of players, NCsoft slashed funding and staff significantly, as per Jack's old interviews.

From everything we've seen, they HAVE learned from their mistakes. While making a full-fledged expansionalone is never a bad idea, it's obvious that Cryptic back in the day and Paragon Studios now just don't have the resources, and indeed the time needed to make a brand spankin' new game complete with all the bells and whistles of a title with five years of development behind it. They've learned they can't do that, and trying to pull it off will only really earn them a small, unpleasable fanbase and not enough return. That's why we're seeing Going Rogue marketed as a conventional expansion, offering not a new game alone and on its own, but an expansion of the current gameplay, mechanics and content. And that's a good thing, too.

As such, I expect the game to retain its original name - City of Heroes - despite any expansions we may get over it.


Quote:
Originally Posted by Arcanaville View Post
Samuel_Tow is the only poster that makes me want to punch him in the head more often when I'm agreeing with him than when I'm disagreeing with him.

 

Posted

Quote:
Originally Posted by Scarlet Shocker View Post
I've been wondering this for a while and the thought is slowly permeating my conciousness into tangibility but I'm thinking we may well see a name change for the game sometime within the next year as part of a "rebranding" thing.

I don't think it'll ever stop being "City of Heroes" but we already have one of the clunkiest names/acronyms in the known universe and Going Rogue will more than lilely add to that confused moniker.

I'm not sure what you guys think but if you were marketing, wouldn't you be looking at that now?
SWTOR is a clunky acronym. CHV works just fine.


Tales of Judgment. Also here, instead of that other place.

good luck D.B.B.

 

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CoHGR. Just pronounce it "Cougar".