How to make CoH more profitable to NCSoft


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Originally Posted by moe4871 View Post
Add anime stuff, since apparently the Korean big wigs at NCSoft think the game is too American.
That would be fun, instead of a five minute recharge, the tier nine could have a five minute cast time!


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Originally Posted by Aggelakis View Post
On the server merge point: It doesn't matter how many servers there are. They're "virtualized" - meaning there isn't physical separation between the servers. They're all in one bank of a ton of hardware, and if a server needs more resources it takes it from the "pool" and releases it again when it doesn't need it anymore. Closing a virtualized server just means that you gutted that community for no reason.
That was my understanding, too. Basically, all the servers are running on a single cabinet, as one big computer that acts like several computers simultaneously. The cost of deleting a virtual server from that box would be minimal, if anything... once the hardware's been paid for, all you're paying for is electricity, network connectivity and the maintenance worker(s).

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Originally Posted by Revanchist View Post
Personally, I like the way Champions handles names, tying them to your account global name.
That's nice that you like it. But I and many others don't. It looks clunky and takes up too much room on the screen.


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Originally Posted by Nethergoat View Post
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Originally Posted by Ozmosis View Post
NEW ACCOUNT CONFIGURATION

Here's what I suggest: add a new account type.

Currently we have (to my knowledge, feel free to correct me if I'm wrong) Free, Premium and VIP. What I'm suggesting would be something like Free, Premium, VIP and Gold. All current account types would be there, so players would not loose the options they already have. The new account type would cost more to allow NCSoft to charge more money and allow the players who do have the extra cash to choose this option. As for what the different benefits this new gold account would have, I'll leave that up to others to speculate. But the ideas are out there, like maybe a freeform character perserver for that account, Or personal nemesis.
One thing that would (presumably) be fairly simple to add for a "Gold" membership that I've seen mentioned elsewhere is to include all new power sets within the higher tier subscription. Other options include additional consumables or some number of Super Packs per month, additional Paragon Rewards tokens and/or Paragon Points, advance access to new content, a "gold member only" Double XP Weekend every month, permanent Windfall temp power on all your characters, etc.

I'd personally have no problem paying an extra $5 for any of the above, or even an extra $10 if new power sets were included and continued to release every 1-2 months on average as they have been this last year.


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Originally Posted by Nethergoat View Post
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Originally Posted by Chad Gulzow-Man View Post
That was my understanding, too. Basically, all the servers are running on a single cabinet, as one big computer that acts like several computers simultaneously. The cost of deleting a virtual server from that box would be minimal, if anything... once the hardware's been paid for, all you're paying for is electricity, network connectivity and the maintenance worker(s).
Even if the shards are virtualized server clusters running on a virtual server farm, for complex reasons consolidating shards can save a lot of resources even for the same player load. It has to do with how cores are virtualized (or rather, not virtualized), how virtual "guests" are managed to accommodate that, and how memory is committed in virtual server clusters.

In other words, 1000 players on Freedom doesn't necessarily burn the same amount of electricity and physical gear as 1000 players spread out on sixteen shards. It may not even be remotely close.


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Posted

I guess that makes sense, now that you mention it. My only personal experience with virtual servers was at my last job, where I was able to assist a bit with the transition from "a box for every department" to a single server cabinet virtualizing everything.

If it weren't 4 AM here, I'd have probably realized a bit more quickly that a game with thousands of concurrent connections would have different usage requirements than a company with only 70-ish employees.


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Originally Posted by Nethergoat View Post
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Originally Posted by Chad Gulzow-Man View Post
I guess that makes sense, now that you mention it. My only personal experience with virtual servers was at my last job, where I was able to assist a bit with the transition from "a box for every department" to a single server cabinet virtualizing everything.

If it weren't 4 AM here, I'd have probably realized a bit more quickly that a game with thousands of concurrent connections would have different usage requirements than a company with only 70-ish employees.
Don't sweat it: if you don't do it for a living, these are things no one tells you and you can't just google. Everyone I know, including me, has learned primarily through mistakes.


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Originally Posted by Revanchist View Post
How about giving gold member a monthly prestige stipend so that several of them could get together and build a decent sized base on an alternate server in a decent amount of time, even if that isn't the sever that they spend the majority of their play sessions. That was one of the reasons the core group that I played with stayed on one server, we had a maxed out base and didn't want to start from scratch. If we were able to plop down a chunk of prestige that was saved up in order to have a small to medium base in a short amount of time we might of ventured out and met new people.

I already did that by myself selling the ATO's from Super Packs on the market for billions of inf and converting it to prestige.

A group of players doing as I did could easily acquire tens of millions of prestige in an evening.


 

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Originally Posted by LeperDave1 View Post
I think the big mistake in the Free, Premium, and VIP is that the Premium level should never have been what it is. The idea behind Premium was to draw back players that left. Instead, it created people who signed up for a month, created a bunch of toons, and then stopped paying, but because they paid once now were Premium members. Bad move that. Restructure it so that it's a $5 sub?

The idea of adding a tier is a thought, say $20-25 and make it that all new/purchasable costume and power sets are free? Or increased Paragon Points per month?
I liked your $5 idea for premiums. Plus VIP subscribers got 400 paragon points and it took 2 months to get a new power set. More points for VIP's so a power set a month was purchasable (or other lootz) would have been nice.

I still feel like this thread is 6 months too late tho. Farewell everyone, it was a good time.


 

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I like the idea of a Gold account tier to be added. I also think the VIP access should be £5 per month or the $ equivalent which I would have no hesitation in paying if only for access to incarnates. As it is I only buy PP's when I need them now. With a reduced VIP basic tier I could fully agree with making more stuff available on the market and putting the tier 9 rewards in Gold tier and not VIP. Yes many people would pay more but I think that many, many more people would pay that £5/$equivalent to access incarnates. Other account stuff could be monetized too. Also, a more direct approach to the RMT spammers should be implemented. They encourage players to skip the content thereby depopulating the main game. With that in mind I would reduce the rewards from AE or limit them. But mainly I think 50,000 £5/$7 would bring in more than 2,000 £20/$30.


 

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Originally Posted by Forbin_Project View Post
REDUCE THE AMOUNT OF SERVERS

You can't have my names.

You can't have my character slots. Merging any servers would put me over the limit of 48 per server.

You can't delete my characters. Where are my characters going to go when the number of available slots on an account is less than the number of characters I had before the merge.

You can't break up my server communities.

You can't disband my SG's.

You can't delete my bases.
Don't worry! Under the current system, you get to keep your special snowflake names and everything else for the rest of the game's life!

All three months of it!


An MMO closure is definitely not a joke, and I have no intention of making light of it. And it can be a tough and emotional thing for players to go through, speaking from personal experience. And I know that it's often much harder on the developers than on the publisher. However, I also know that it doesn't necessarily turn you into a sad, depressed sack of tears for the rest of your life. People can move past it, and heal.

 

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It's always a question what you would pay more for. I enjoy spending cash on costumes, and do sometimes buy powersets that I feel fit my character concepts. I bought the five mission slot package for Mission Architect too.
My purchase history outside of subscription is full of appearance/expression related ones, but very few that actually improve my character performance.

So here is a list what I would pay for:
Increased size of architect missions. (gold member or 1-time purchase)
More features in Mission Architect (cut-scenes, earlier access to new powersets etc) (only available for gold members)
New costume parts. (1-time purchases)
New SG base items. (1-time purchases)
Female muscle in costume designer (not sure about which pay model is best)
A smartphone app for access to character list, auction house, chat and perhaps costume editor (only available for gold members)

Advertisements are fine, as long they don't decrease performance and fit in (that's why I dislike most web ads). Put them as textures on some walls in game. Not sure if it's a big cashcow thought.

I do however know that some players can spend a lot on character performance boosts, aka pay2win. It's not my cup of tea, but I think that hardcore wallet warriors are a cashcow.




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keep the ideas coming! :P

For the servers: I didnt realise that the 16 "realms" we had might have been only one server. That might shoot down that idea. However, if the possibility of doing would save money and they would consider it, I would be all for it. Even if I did loose my name/base/friend list. Cause it's either loosing that, or loosing the game entirely.

For the different accounts: This seems the most popular idea so far. As long as the current account types are not changed, I see this as having the least impact on the community and the biggest impact on the income.

In game adds: I knew there was a reason it didnt work! LOL I wouldnt count this one out yet tho, I,m sure there are ways to implement something like this and make it profitable. Like how they changed the mannequins at the Icon store and replaced them with mannequins wearing purchasable costumes, that was a great way to advertise items from the store! Maybe do ingame adds for items we can buy from the store?


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Originally Posted by Kobold_Commander View Post
Don't worry! Under the current system, you get to keep your special snowflake names and everything else for the rest of the game's life!

All three months of it!
The names of characters in a super hero game aren't special snowflake issues. They are in integral part of the character whole, just as they are an integral part of a comic book characters whole.

Batman wouldn't be who he was or gained his popularity if he had the same costume and was called instead Jumping Jerry Jackrabbit.


 

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Originally Posted by DarkGob View Post
Not possible. It was always a niche game and it will never be as successful as the rest of their games because the rest of their games are super-popular in Asia in a way that City of Heroes could never be (see: City of Hero). The game didn't get ditched just because it wasn't profitable enough, it was because NCSoft made some dumb business decisions and decided to recoup the costs by cutting their least profitable (but actually still profitable) game.
I'm not sure if this hasn't happened already but... if it didn't, why not just cut off the Asian branch of CoH? From what I've heard the game was a huge failure over there, and it would definitely reduce infrastructure and what-not costs.


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Pretty certain that was closed.


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Originally Posted by Knightslayer View Post
I'm not sure if this hasn't happened already but... if it didn't, why not just cut off the Asian branch of CoH? From what I've heard the game was a huge failure over there, and it would definitely reduce infrastructure and what-not costs.
City of Hero opened under headstart and didn't even make it to the official launch date (a few days later) before NCsoft canned it.


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Originally Posted by Kobold_Commander View Post
Don't worry! Under the current system, you get to keep your special snowflake names and everything else for the rest of the game's life!

All three months of it!
And this is a perfect example of why this is a non-trivial problem to solve.


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Originally Posted by Aggelakis View Post
City of Hero opened under headstart and didn't even make it to the official launch date (a few days later) before NCsoft canned it.
Wow. I knew it bombed in Korea, but I didn't realize it didn't make it past the head start preview.


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Originally Posted by Nethergoat View Post
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Originally Posted by Chad Gulzow-Man View Post
Wow. I knew it bombed in Korea, but I didn't realize it didn't make it past the head start preview.
Ya, I didnt realise that either... that must have sucked!

Do we know if it was an exact copy of what we had? Or was it different in some way to what we had? I know the characters were different, and that 2 of them got ported over to this game.


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Originally Posted by Intussusceptor View Post
A smartphone app for access to character list, auction house, chat and perhaps costume editor (only available for gold members)
I was just discussing these in-game with someone. I think the costume editor shouldn't be gold account-only. Heck, if they sold it for $5, I'm betting 90% of us would buy it, that'd make a great revenue stream right here - assuming it wasn't expensive to create in the first place.


 

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Ideas Spun off the Initial Thread Idea
New Account Configuration


Free, Premium, VIP, Gold and perhaps one more layer....
so VIP 14.99, Gold 19.99 and Platinum 24.99
VIP should stay the same (Obviously) except perhaps lower the paragon points to 200
Gold should have additional bonus missions and perhaps some Gold only costumes or modifications and perhaps 300 points The same for platinum but more...

In Game Ads
Having actual adverts would be awful...however anyone else notice the massive amount of billboards and posters in the game...why not use those as add spaces? They could be re worked every few months....movie releases, comic books, comicons etc... have advertizes pay per board

Reduce the Amount of Servers


Name conflicts are a viable issue...give players the option to rename characters if overlap occurs...it would probably have to be a sort of first log on first choice model though considering the originality and variations of names in this game, it may be less of a problem than one might think.

Pay For Content
This already happens, but there should be more pay for content like more path trails, more costume options, more cape types etc. Perhaps even have some additional pool powers be available only through the market like what already happens with the transportation models and the like. An example could be mach speed...an extreme version of super speed...or ice paths (and I don't think anyone could sue for that since characters across most comic universes have popped up with a similar ability) or additional minion sets.
Maybe up the prices on these things a bit? or just make the paragon points cost a little bit more...

IPad, IPhone, and other media compatibility. (an issue with MMORPGs across the board)
The game is difficult without text so that wouldn't be smart unless the player had a keyboard, also the screen is too small for full play. That being said there could be an array of game tie ins for these media types. Say for instance you log in to a CoH app with your game id, chose one of your characters and get to play a mini game based on archetype and allegiance? Points you earn in the mini game could directly transfer to influence and or xp the next time you log into the larger game. Most game apps cost around $5 - $10 dollars, but it could be more and the game membership could be upped a dollar a month for those with the extra access (or for everyone prompting more people to buy the apps
The possibility for tie in apps is endless in and of itself and there should be some that don't require a CoH account to pull in the non CoH players from a wider audience, then if they like it they could come over and play.


The overall consensus I've seen though is that most of us would be willing to pay a little more to stay in Paragon. This would work even if NC soft decided to let another party take over the game....more profitability means less risk of this happening again if the impossible is reached this time.
Good thing Heroes are good at making the impossible happen. See you all tonight at 5!!!!


 

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OMG! I hadn't even considered the iPhone/apps possibility!

They could make like a hero builder app, or like some one said a costume editor, or even an offline wiki that you could update.

The possibilities are endless, an I would pay for all of them!!!

Keep the ideas coming peeps! Odds are even if we can't make NCSoft see a profit in this we might convince someone else.


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Originally Posted by Opal Aegis View Post
Ideas Spun off the Initial Thread Idea
In Game Ads
Having actual adverts would be awful...however anyone else notice the massive amount of billboards and posters in the game...why not use those as add spaces? They could be re worked every few months....movie releases, comic books, comicons etc... have advertizes pay per board
I'm assuming you weren't around back when the game tried in game ads on those billboards (link). There was all of two ads. One for the Tony Hawk version of the Nokia "Taco Phone" N-Gage and one for a pair of Nike Jeter sneakers. I heard in the EU they got just one, for the movie Babylon AD. Note there were also multiple sizes for each ad from billboard size to poster size on the side of bus stops so they were everywhere.

Advertisers are looking for eyeballs and preferably eyeballs that would be interested in buying what they are selling. You have to convince advertisers that spending their money here would be a good for them. You do this by either showing them a huge population of eyeballs (which we never had) or you make it cheap enough that they may just go "sure lets try it for a month".


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Originally Posted by Ironblade View Post
And, of course, both hardware and bandwidth costs are insignificant compared to the costs of a game studio with 80 employees.
This is really the issue. The development team, including all the overhead, probably ran in the neighborhood of $5 to $10 million a year. It's doubtful they could keep paying subscribers around without adding significant content regularly.

Just look at the whining comments about the slow pace of new power sets and costumes that people posted daily prior to the announcement of the shut down.


 

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Originally Posted by Kobold_Commander View Post
Don't worry! Under the current system, you get to keep your special snowflake names and everything else for the rest of the game's life!

All three months of it!
Hate to break the news to you snowflake, but I've had my character names for up to 8 1/2 years on over 100+ of my characters. Only half a dozen will have their names for 3 months.


Oh and Snowflake don't think we haven't noticed how you avoided all the other points I brought up that you couldn't resolve.

You ignored responding to the breaking up of SG's.

You ignored the breaking up of server communities.

You ignored the fact that there's no way to save existing bases.

You ignored the fact that the servers only have a limited number of slots and merging will frequently exceed that number.

You ignored the fact that many players would lose the extra slots they purchased because of the limit on the number of slots allowed per server.

You've ignored the fact reducing the number of servers means that many players will have more characters on their accounts than there would be available on fewer servers.



No the only issue is naming conflicts.