What is the general consensus on server emptyness?
Sorry but calling that advertising is like saying the fact that there's a can a peas on the shelf at the supermarket means the peas are being advertised. It's only advertisement by the most technical definition. Yes, they are offering their product for sale through a retail outlet, but that's it.
When people talk about advertising something, they're pretty clearly referring to doing things to draw particular attention to the product, not just handing to the retailer and saying "List this with your other MMOs for sale, kthx" |
1. Call attention to; "Please don't advertise the fact that he has AIDS".[Wordnet]
2. Make publicity for; try to sell (a product).[Wordnet]
3. To give notice to; to inform or apprise; to notify; to make known; hence, to warn; -- often followed by of before the subject of information; as, to advertise a man of his loss.[Websters]
4. To give public notice of; to announce publicly, esp. by a printed notice; as, to advertise goods for sale, a lost article, the sailing day of a vessel, a political meeting.[Websters]
5. Base verb from the following inflections: advertising, advertised, advertises, advertiser, advertisers, advertisingly and advertisedly.[Eve - graph theoretic]
from this, we can gather that showing what you have for sale is ADVERTISING. kthxbai.
and just incase you missed this post from Black Pebble(a red name):
Originally Posted by Black Pebble Today, we announced a new promotion with GameStop and Razer. For those of you who may not have seen this information, customers who place an early reserve for the City of Heroes Going Rogue: Complete Collection at GameStop will receive a Razer Sphex gaming desktop skin with a Going Rogue design, five unique enhancements and a $5 off coupon for use at the Razer store. These benefits are in limited quantities. I would like to take this time to provide some insight as to how this initiative came about. Why Now? When we launched the prepurchase program, we did not plan on offering incentives for preordering the Complete Collection. A preorder program is different from a prepurchase, and we did not see a value in offering competing programs. Since we launched our prepurchase program, we have been having discussions with GameStop, Razer and some of our other partners about new ways to promote the launch of Going Rogue. As some of you have mentioned, as a new expansion for a major MMO, Going Rogue deserves a lot of attention. We agree with you, and so did our partners. But evaluating ideas and nailing down the details took a good amount of time, which is why you havent heard about it until now. Why Are We Doing This? As you probably know, GameStop is the top gaming-focused retailer in the US. When they expressed interest in putting together this new program, it felt like a great way to get the word out on Going Rogue and to make sure every GameStop store in the country was promoting our launch. Fine, but what about people who dont have a GameStop nearby, or dont shop there? Thats where Razer comes in. As part of the GR launch, Razer will be launching their own GR site, promoting CoH in all of their forums, newsletters, providing a coupon for GR customers and even designing a brand new mouse pad with our help. So we decided to pool our resources to create one powerful marketing campaign, designed to create an opportunity that seemed so interesting that someone who doesnt yet play CoH would be interested enough to try this game. |
The best advertising the game has been getting is too subtle to really count as such -- someone on the creative teams of the TV shows Chuck and The Big Bang Theory (especially the latter) are huge fans of the game, so include CoH & CoV items in the background of many episodes. Yet if you didn't know about the game already, you would likely have no idea of the significance of the prominent product placement. Which really reduces said PP to easter egg status for those in the know.
The Alt Alphabet ~ OPC: Other People's Characters ~ Terrific Screenshots of Cool ~ Superhero Fiction
Sorry but calling that advertising is like saying the fact that there's a can a peas on the shelf at the supermarket means the peas are being advertised. It's only advertisement by the most technical definition. Yes, they are offering their product for sale through a retail outlet, but that's it.
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First, they have to persuade distributors and retailers to place their product on the shelves instead of somebody else's.
To do so, their product must be easy to sell. Measures to ensure that are called "in-store advertising", "merchandising" (not to be confused with entertainment industry phenomenon) and a few other names, depending on what exactly is meant. Those pea cans weren't designed, placed an priced willy-nilly, but with a very certain customer in mind. An average shopper who just needs peas, any peas and doesn't care? Flashy, overpriced can on a best place. Bargain hunter? Ugly, store-branded one somewhere far away... Someone who wants to be "organic"? Yet another strategy.
And I'm not even speaking, about, say, cola manufacturers asking distributors to report any stores that place anything else in fridges meant exclusively for their brand...
Would it be of any advantage to advertise GR on TV? Well, let's see... Who is most likely to buy GR?
1) Existing subscribers. No comment. TV ad is about the most wasteful way to reach those.
2) Those who left the game: Nearly as wasteful as 1.
3) Comic book fans. While they certainly watch TV, they're comic book fans. So, if we want to reach those, we have better tools at our disposal. (And NCSoft uses them)
4) Online gamers wanting to try something that isn't Tolkien ripoff #167433. Where those would look first? Well, Internet, I guess...
5) J. Average who doesn't care about either MMOs or comics... Sure, he watches TV, but to justify the expense of reaching him, we need... Google says that the going rate for an 1-minute ad time is about $50-200 k. Ad production itself ought to cost something too. In other words, we're looking seven figures for reaching someone who is unlikely to want our product in the first place. Compare to the cost of email newsletters, website interviews, review copies, etc.
Of course, if CoX had WoW popularity in the first place, things would have been different. Then yes, everybody you could reach that way either is subscribed already, or won't bother no matter what you do, and trolling for that one-in thousands TV viewer who would subscribe after seeing the ad would be profitable. But...
The best advertising the game has been getting is too subtle to really count as such -- someone on the creative teams of the TV shows Chuck and The Big Bang Theory (especially the latter) are huge fans of the game, so include CoH & CoV items in the background of many episodes. Yet if you didn't know about the game already, you would likely have no idea of the significance of the prominent product placement. Which really reduces said PP to easter egg status for those in the know.
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Take a look at this website.
The banner ads on that site almost exclusively advertise MMOs. WoW, EVE, Age of Conan etc. That is what I would call a step toward effective advertising since the target demographic for a game like COX is likely to visit a site like this.
By the same token, most popular MMOs advertise on sites like:
This. We used to have special comics and ads here at one time when the game was in its heyday.
Also this site. And finally here.
All of those sites I just listed frequently have banner ads and promotions for MMOs. That is what I would call effective advertising. Keeping the name of your game in front of people who probably haven't heard of it or gave it a try yet.
A simple listing in an online store directory or just shelf space is not very effective advertising. Anyone with any sense should be able to grasp that.
My boss used to think that just having our company listed in the yellow pages of the phone book was advertising enough. Then he realized just how much product our competitors were moving by taking advantage of newspaper and radio ads. He was/is dense...but even he realized that what he had been doing just wasn't enough.
Now I don't know how much banner ads on websites usually cost to run, but I'm doubtful that the financial drain would be so huge that this game couldn't afford it. They just financed a huge frikkin' expansion and increased their staff count by more than 40 people.
I can't believe that this thread isn't dead yet.
If there are 7 other unteamed people on your server that you could possibly team with, the server is neither "dead" nor "empty" nor a "ghost town". Period. End of Story.
The devs gave us the simple tools to use to find people to team with, and it's up to us to use them. I've never had a problem ever getting a team ever, and I never use global channels, and I'm never in an SG. Just use the team search, and you'll get a team. Geez.
A simple listing in an online store directory or just shelf space is not very effective advertising. Anyone with any sense should be able to grasp that.
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Whether or not NCSoft does enough online advertising on right sites is another question entirely, and you're probably right, - it could do more and better.
The problem with COX's advertising is that it's all passive. You aren't going to find it at Gamestop unless you go looking for MMOs. You aren't going to find the website unless you specifically look for MMO sites. Basically, all of the "advertising" requires the user to be looking for the product in the first place.
There are other, more active forms of advertising that could hit the target audience and improve the game's population.
Or we can all sit here in denial and say that everything is perfectly fine and there is zero room for improvement on any front.
The problem with COX's advertising is that it's all passive. You aren't going to find it at Gamestop unless you go looking for MMOs. You aren't going to find the website unless you specifically look for MMO sites. Basically, all of the "advertising" requires the user to be looking for the product in the first place.
There are other, more active forms of advertising that could hit the target audience and improve the game's population. Or we can all sit here in denial and say that everything is perfectly fine and there is zero room for improvement on any front. |
http://boards.cityofheroes.com/showthread.php?t=228352
if there weren't enough people on any given server to keep it open, i'm sure NC would be closing some down. as it seems, there must be enough activity on every server to warrant keeping them open. end of discussion.
Westley isn't new: I can't believe that this thread isn't dead yet. |
Welcome back, my friends, to the show that never ends...
Dec out.
Judas_Ace makes me notice something: The problem with COX's advertising is that it's all passive. You aren't going to find it at Gamestop unless you go looking for MMOs. You aren't going to find the website unless you specifically look for MMO sites. Basically, all of the "advertising" requires the user to be looking for the product in the first place. |
Dec out.
just replace the word song with the word thread and the word singing with the word posting:
This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...This is the song that never ends, yes it goes on and on my friend. Some people started singing it, not knowing what it was, and they'll continue singing it forever just because...
i dont think so. i might have if i copy/pasted the other 4+ pages of that though...
No replies when actual data is posted. Hmm.
Be well, people of CoH.
advertising was covered in this thread:
http://boards.cityofheroes.com/showthread.php?t=228352 if there weren't enough people on any given server to keep it open, i'm sure NC would be closing some down. as it seems, there must be enough activity on every server to warrant keeping them open. end of discussion. |
well, i covered both your concern of advertising and the concern of others over dead servers that were expressed.
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And if that is the case and that is perfectly sufficient advertising, why don't other MMOs(including the MMO giants) feel like it is enough?
Everyone from WoW to EVE to LOTR Online, Runescape, Perfect World, 9 Dragons, Age of Conan and Everquest uses banner ads on popular gaming and web comic sites.
Our 'advertising campaign' so far has been a bit of a joke. We used to have regular banners and webcomics on pvponline, but since that stopped years ago, we have done nothing even remotely close.
I suppose our ideas of effective marketing diverge greatly, but I'm wondering exactly how much you think the Gamestop promo has done to bring in new players and expose more people to the game.
did you even read the post that was quoted by both forbin and i from Black Pebble? this is what they are doing now. it is not our decision what the devs or NC does for advertising. i think you need to step down from your self made pillar for a minuet, or a while, and relax.
When people talk about advertising something, they're pretty clearly referring to doing things to draw particular attention to the product, not just handing to the retailer and saying "List this with your other MMOs for sale, kthx"
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Doing things that draw particular attention to the product . . . just like this.
Anywhere else you buy Going Rogue all you get is the exact same thing everyone else will get when they buy it regardless if it's from the NCStore, Walmart, Best Buy.
BUT ONLY THE PEOPLE WHO BUY FROM GAMESTOP WILL GET THESE EXCLUSIVE ITEMS ON TOP OF EVERYTHING ELSE THAT COMES WITH BUYING GOING ROGUE.
5 EXCLUSIVE POWER ENHANCEMENTS
A RAZER COH GR DESKTOP SKIN
A $5. DOLLAR COUPON FOR THE RAZER STORE
Well what do you know. that's the very definition of advertising you claim a company should be using.
Now no one is arguing that they couldn't be doing more, but they have started doing something.
Doing things that draw particular attention to the product . . . just like this.
Anywhere else you buy Going Rogue all you get is the exact same thing everyone else will get when they buy it regardless if it's from the NCStore, Walmart, Best Buy. BUT ONLY THE PEOPLE WHO BUY FROM GAMESTOP WILL GET THESE EXCLUSIVE ITEMS ON TOP OF EVERYTHING ELSE THAT COMES WITH BUYING GOING ROGUE. 5 EXCLUSIVE POWER ENHANCEMENTS A RAZER COH GR DESKTOP SKIN A $5. DOLLAR COUPON FOR THE RAZER STORE Well what do you know. that's the very definition of advertising you claim a company should be using. Now no one is arguing that they couldn't be doing more, but they have started doing something. |
Maybe I missed a post by you in that thread, but where did you cover the advertising angle exactly? By referencing a search on gamestop?
And if that is the case and that is perfectly sufficient advertising, why don't other MMOs(including the MMO giants) feel like it is enough? Everyone from WoW to EVE to LOTR Online, Runescape, Perfect World, 9 Dragons, Age of Conan and Everquest uses banner ads on popular gaming and web comic sites. Our 'advertising campaign' so far has been a bit of a joke. We used to have regular banners and webcomics on pvponline, but since that stopped years ago, we have done nothing even remotely close. I suppose our ideas of effective marketing diverge greatly, but I'm wondering exactly how much you think the Gamestop promo has done to bring in new players and expose more people to the game. |
Ah yes the "Sour Grapes" defense, how plebeian.
Sorry but calling that advertising is like saying the fact that there's a can a peas on the shelf at the supermarket means the peas are being advertised. It's only advertisement by the most technical definition. Yes, they are offering their product for sale through a retail outlet, but that's it.
When people talk about advertising something, they're pretty clearly referring to doing things to draw particular attention to the product, not just handing to the retailer and saying "List this with your other MMOs for sale, kthx"