Hello from Paragon Marketing

Hm, I realize you're probably not reading the thread anymore at this point, but...

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Originally Posted by Black Pebble You want to see in-game advertising?

I like the fact that it is opt-in (NOT opt-out), so people who don't want to see the ads aren't bothered. That being said I feel like many people here: Anything that gives CoX more money makes me happy, so I opted in. Once I opted in I saw plenty of the same (non)ads that had always been in the game. I saw one actual ad on a billboard half-buried in the ground in Eden.

While I don't want to see ads for Viagra or diapers, I'm totally fine with mainstream products (soft drinks, snacks), computer products/websites, and anything that pertains to the game. And I'd be more inclined to buy products who spent their advertising dollars in City, because then I'd know I was helping to support the game.

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Originally Posted by Agonus And what about an actual TV commercial? Those "I'm a hero! I'm a villain!" skits seemed like a good start even if they needed to be trimmed down to fit the available time.

I'm not sure about copyright issues using that format (I would guess Apple would probably be pretty .. uh.. controllery on that issue) but a short, awesome TV commercial could do wonders. But that's the tricky part, it really has to be awesome to be worth the money. People who have never played the game have to look at it and say "... Wow. THAT is COOL." I think we have prettier graphics than WoW (especially now with Ultra Mode), and character customization is HUGE, so those could be good starting points. The character creator is what got *me* sucked in the game on my friend's account back in May 04, twelve days later I was at the store buying my own box. City is definitely a game for people who like to customize.

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Originally Posted by Black Pebble So, do you think if we did more ads in comic books, or had TV commercials, it would be a a lot of bang for the bucks?

Like I said above, a TV commercial would have to be MADE OF AWESOME. However, ads in comic books or, as someone pointed out, before comic-book movies would be VERY effective.

I agree that CoX needs more advertising to get more players to play this game. I love it. I talk to a lot of people & suggest this game to them & most of them have never even heard of it. And the only reason I started playing was because of an old coworker. Back in 2004 we were having a discussion of video games while working & he started talking about his controller in some superhero game. And since I was a big fan of comics & superheroes, I decided to try it & the rest was history.

More people need to know of this game from other than word-of-mouth. I do think that more advertising should be done. I know a lot of people at work talked about the WoW TV ads. But I don't believe for a second that Mr T & Ozzy Osborne play WoW. If you were to do a TV ad, I would try to find a celebrity who actually plays it. I know TV ads can be expensive, but they do pay off.

Comic adverting is perfect for this game. Its like someone said earlier: "You like superheroes & supervillains? Come play CoX where you can actually MAKE & PLAY them." Along with that, why not advertise on comic websites? I know Marvel & DC are getting their own MMOs soon & they will be the competition, but why not try to get some ads on their sites? There's also a site I watch regularly called superherohype.com. Mostly gives news about superhero movies coming soon. Put a few ads there.

I would love to be able to buy CoH loot. Since I just happen to be Joe Bob Stranger in Iowa (I'm really in Iowa) I don't have the money or time to go to any of the cons. But I would love to have some of the CoH goodies I've been hearing about.

CG adds on TV and previewing in Comic movies.