An open letter to NCsoft


Amanita

 

Posted

To whom it may concern,

As you are aware by now, your decision to close down the City of Heroes franchise was met by nearly unanimously negative response. That kind of reaction is only to be expected, of course, and one that NCsoft has had plenty of experience weathering. What it apparently did not expect, if its behavior is anything to judge by, is how intense, far-ranging and most importantly, numerous the grief, pleading and yes, outrage over the announcement was.

One cannot pretend to understand why NCsoft would choose to close down another profitable franchise, at least not as an outside observer. Most likely, the only individuals who would be able to provide that answer are the ones who made the decision. Certainly nobody else saw it coming; not the players, especially considering the resurgence following the Freedom transition. Not the developers of Paragon Studios, who at the time of the announcement still had open job postings and ongoing projects months if not years into the future. In fact, the entire event is surrounded by a thoroughly confusing dissonance - one certainly cannot question the decisiveness and commitment with which NCsoft closed down the City of Heroes franchise. And yet, at the same time not only had a new paid powerset been deployed only ten days prior, but Issue 24 still sits in open beta, ready for deployment, to say nothing of the fact that it took a week to remove City of Heroes from the NCsoft homepage, or that that the Bio Armor powerset, scheduled for release with I24, became available on the in-game market afterwards. With that degree of conflicting developments, it is hard for one not to take away the impression of either an unplanned, knee-jerk reaction, or a strangely schizophrenic approach to leadership.

But regardless of the causes leading to the shutdown, the decision has been made and is long past the point of undoing. It is, perhaps, best that it remains undone. It would be selfish and inconsiderate of us, the players, to ask of you to continue supporting a franchise you no longer have interest in. And yet, there is a great degree of the same when one denies others the chance to take custody of it in their stead - to take what you have allowed to be built and let it grow and flourish, not only for our own enjoyment and pride, but as a continuing legacy of your own accomplishment. NCsoft certainly has the power to instead shutter City of Heroes completely, locking it away for good. Its memory will remain for a long time, however - eight years of history is not forgotten overnight. But given the tragic end it was given, that memory will by no stretch of imagination work to NCsoft's benefit.

You certainly took a great risk acquiring the City of Heroes IP from Cryptic and founding Paragon Studios. Doubly so, given how many of the game's developers departed not only to work on other games, but on a direct competitor. And whether your decision was made on faith or foresight, it paid off in spades. Content was added, past mistakes were undone, new areas, new powers, two entire expansions... Paragon's developers took the diamond in the rough and measured, cut and polished every facet with the kind of care that would make a jeweller proud. But most important of all, they developed us. Even before weekly streams, Q&A sessions and coffee talks, they talked to us and listened to us and played with us, not as masters, but as mentors. They offered us their attention and we gave it in return. It may sound like useless sentiment, until one considers that, just as much as the game itself, that kept us in City of Heroes, paying our subscriptions to NCsoft each month.

And yet, during that entire time Paragon's parent company remained uninvolved. The sense of family that pervaded the City of Heroes community was absent when NCsoft was mentioned. It was Paragon Studios' boss. Silent, distant, apart, unknown. As Paragon had flourished under its own direction, there was never a hint of acknowledgement of its success. Even so, the players, through their love for the game, benefited you. We were your customers, through the money we gave. We were your allies, spreading word of the game when Hosun Lee, Paragon's one-man marketing department, didn't have a penny to his name to advertise with. And with little more than a gesture, we could have been your friends.

Because, or perhaps despite that separation, is what we, your former players, feel toward NCsoft is betrayal. Not, again, because it lost interest in the game. Instead, because, by what is essentially giving the game that we too invested time, effort, emotions and yes, money for eight years a moonlight burial in the backyard, it is impossible to see it as showing us anything other than utter, dismissive contempt. NCsoft acts not even as a playground bully, but as a spoiled child that has grown bored and is taking his ball with him, no matter what anybody offers to pay him in return for the only way to keep playing their favorite game.

It is, perhaps, an inaccurate impression. Brian Clayton, the manager of what's left of the studio says that you have dedicated an entire team to reading and sorting the emails and the packages sent to NCsoft in response to their deluge. It speaks, I believe, of both of us. Of the players, that such a team would be necessary to understand what drives us. And it speaks of NCsoft, that you would care enough to do so.

We are not a mob, to want nothing more than destruction or vengeance. We are not beggars. We do not ask for charity, that you would simply hand over years of investment on a whim. You may not even see us as equals, but that too is acceptable. What we ask is simply that you acknowledge us. If you give us a number, we will raise the amount. If you give us your terms, we will sit down with you, share a dinner and negotiate. And perhaps not even us - all things considered, it may very well better not be. But the most important thing of all, maybe even the only important one, is that the City of Heroes continues. In the hands of the players or not, it matters little, but ultimately in the hands of someone who will treat it with the faith and foresight you once showed.

It is not a decision to be made lightly, or quickly, but likely one that nevertheless should be made soon. Because with every passing day the hope that City of Heroes can be saved dwindles, yielding ground to anger instead, and thoughts turn away from saving City of Heroes to NCsoft, the killer of MMOs. It would be the latest body to be tossed onto the pile, but not by far the last and that is the thought that would plague the thoughts of your customers. "If a game can be killed on a moment's notice, no matter how successful, then when will the time come for mine? If all I have invested in a game will be pulled out from under me, and it's not a question of 'if', but 'when', then why begin at all?" And even without City of Heroes, it would hardly be without precedent. If it has happened before, it would happen again, and it will be a long time before the stain of Tabula Rasa on NCsoft's reputation fades into obscurity. It would hardly be a legacy worth being remembered by - first by fraud, then by vandalism. What would others think of it? What kind of toxic reputation would haunt NCsoft's name? Sincerity would not even matter anymore, if shutting down City of Heroes is something you believed you could not avoid.

And that, in the end, is what this letter is about. A reminder that when there is a pressing sense of urgency and that when one feels all options have been exhausted and the only thing that remains is to take that great, confident leap forward, it is often best to step back from the ledge and consider the consequences.

Sincerely,

Quinch
Six Year Veteran
----
Sent to/posted at {in no particular order of priority or influence};
Titan Network forums { http://www.cohtitan.com/forum/index....ic,5618.0.html }
Extra Credits ( http://extra-credits.net/forum/viewf...e83671ec6924be )
Kotaku ( tips@kotaku.com )
Eurogamer {http://www.eurogamer.net/contact.php}
Gaygamer {info@gaygamer.net}
Steam forums {http://forums.steampowered.com/forums/forumdisplay.php?f=34}
Rock Paper Shotgun {contact@rockpapershotgun.com}
IGN {http://www.ign.com/news-tips.html}
1UP {1UPfeedback@ign.com}
The Escapist {pitches@escapistmag.com}
Gamasutra {news@gamasutra.com}
Game Informer {http://www.gameinformer.com/newstip.aspx}
PC Gamer {http://www.pcgamer.com/ letters@pcgamer.com}
NCsoft head office {PR@NCsoft.com}


 

Posted

Quinch- I really like this letter. It is a much better letter than many I have seen and certainly better than anything I would have written.

I don't think that corporations and the decisions made by people within have anymore room for the kind of sentiments and even economic reasons you so eloquently laid out. It appears pretty clear that the blockbuster movie type mentality is alive and well within the corporate structure of these big gaming companies.

Z was just on a podcast talking about the target audience of evolved hardcore gamers for the secret project, and NC SOFT said they wanted to move in a different direction. Looking at GW2 it is clear that direction had no room for niche gamers like COH and the new secret project Paragon was working on.

The studio was not producing a blockbuster so they had to go. Frankly, it is SOP for many corporations starting in the late 80's, it's just evolved into the TR type deal or the overnight deal we got with COH. There is pretty much no consideration of the customer beyond well those 50k ppl will just move on to GW2, if not so what no biggie.

This and the TR episode has done me some good personally. It removed the veil so to speak and now with clear vision I see no reason to ever give NC SOFT or any MMO another penny of my money. If they don't have a plex system like EVE Online, I am not going to bother spending thousands of dollars over years of playing just to be treated like a used scumbag the way NC SOFT did us with COH...no thanks.


The development team and this community deserved better than this from NC Soft. Best wishes on your search.

 

Posted

Quinch, I like what you wrote. I too would like to see the Paragon Studios team rehired and for CoH to continue into Issue 24 and beyond and it's to our detriment that NCSoft doesn't want to. I don't have enough of a business background to know why NCSoft can't continue publishing CoH but it seems that they've said (at minimum indirectly) that they can get a better return on investment pursuing other ventures. And after all, that IS the goal of most corporations, and NCSoft has a fiduciary responsibility to its stockholders. (I'd say all corporations, but those like Public Broadcast Corporation in the U.S. are an exception.)

Yes, I too really REALLY hope NCSoft will sell the IP and do what it can to facilitate the continuation of City of Heroes, provided it doesn't want to continue publishing this remarkable, award-winning MMORPG. Some people here (or else on Titan Network's forums) with business backgrounds have offered explanations as to complexities, legalities and hence expense (in time and money) of selling the IP.

Some of us fans will remain sorrowful and/or angry about the ending of City of Heroes. Practically all of us posting here have either written about (or simply displayed) classic feelings of Grief and Bereavement which is compounded when the loss is sudden and unexpected. I'm beginning to think NCSoft shouldn't have bothered with a PR statement (which many here found insulting) but instead hired a Bereavement counselor.

I'll confess I'm not feeling as hopeful as I was a few days ago but plan to continue with reasonable community action(s) and hope either that this somehow convinces NCSoft to reevaluate and change its decision OR that this support not only raises the morale of the Dev Team and makes it more likely that these fine individuals will continue as their own studio to produce something even more remarkable than CoH in the near future.

I remain a Fan of CoH and will miss it. I'm lucky enough to be in touch with many of the friends I made thru CoH. If CoH fandom is sufficiently together and persistent we may gain something, though it may take years. (I'm thinking now of Star Trek fandom and how long it took for new Star Trek movies and series to be developed.)

Anyhow, I've wandered far afield from praising your letter. Best wishes and perhaps I'll see you in-game. I for one am playing until the very last moment.


aka @Kristoff von Gelmini, leader of small SG bases (Infinity/Victory/Virtue/Protector), member of The House of Tera (Justice) and various others (Champion/Infinity/Victory/Guardian/Freedom).

 

Posted

All I can say is "Beautifully written and well said!"


A (Golden Gate) Bridge Too Far- arc 299315
Crazy NIMBY's, Railroad robber barons, and kickboxing Engineers, Oh My! Go back in time and join the fight to save a San Francisco icon!

 

Posted

Quote:
Originally Posted by Father Xmas View Post
너무 긴 글을 못 읽을 때
...I half-expect that to be NCsoft's reaction too...


 

Posted

Quote:
Originally Posted by Quinch View Post
...I half-expect that to be NCsoft's reaction too...
Exactly my point.


Father Xmas - Level 50 Ice/Ice Tanker - Victory
$725 and $1350 parts lists --- My guide to computer components

Tempus unum hominem manet

 

Posted

The letter is obviously well written and conveys much of the prevailing save CoH sentiment without the nasty overtones found elsewhere.

The problem is one of leverage. IMHO, some players are very much overestimating the impact of our "unanimously negative response" on NCSoft. I thought SteelRat put it very well in another thread:

Quote:
Originally Posted by SteelRat View Post
... All I was trying to illustrate is that if a corporation like NCSoft is THAT determined on an outcome, that is the outcome that will prevail. They hold all the cards, and as someone said earlier, we don't have anything they want to bargain with. In fact, as I've said in other threads, I honestly believe they EXPECTED the kind of reaction they got from us and have already provisioned for it. Granted, possibly not the scale that the SaveCoH movement has demonstrated, but I think it was prepared for before the announcement was made.

I'm sorry, but I also don't buy the whole "damage control PR" BS. That as a reaction to Tuesdays announcement, to me, is another symptom of "LALALALALA not listening". The business based facts of their decision haven't changed, and despite the efforts of the SaveCoH community, since the announcement even more players have stopped playing, thus further bolstering their position.

It's cold, hard, sentiment free facts like that which are what NCSoft have based their decision on and what why they continue to hold their position. All the demonstrations and rallies in the world aren't going to change that fact. If you believe they will, knock yourself out and enjoy the limelight.


One man's terrorist is another man's freedom (or freem?) fighter; just as one man's exploit is another man's feature.

 

Posted

Like the letter immensely. I would not so much mind if CoX went away, I could always build my characters again. But, I would like to see CoX2 with many, if not all, the original crew.

It still is a boggle why, for a game they say was not in-line or profitable any more, they would hold on to the IP rights? Also, "they exhausted all avenues/talks"? Apart from the old Crew speaking with them, has anyone seen even a hint of other talks?


 

Posted

Quinch, I couldn't have said it better myself, and I really appreciate you taking the time to write down and expressing your thoughts.

I just wish that we can jar the people at NCsoft out of this protectionist mode of thinking, "Why would we sell the rights to City of Heroes?" and into the much braver and noble mode of thinking, "Why not sell the rights to City of Heroes?" In NCsoft's Vision Statement, they say:

Quote:
Mission

To make people in this world happier.
The ultimate mission of NCSOFT is to make each and every one on earth happier. That is, to make people's lives more enjoyable.

...

Spirit

Do the right thing!
Do not hesitate doing what is right. Be brave at carrying out what we believe is right into practice.

Core Value

Integrity: Stick to principles, and be honest in any circumstances.
Passion: Love what you are doing, and leave no regret by always doing the best.
Never-ending Change: Constantly try to excel yourself, and never stop making progress.
Funny enough, as a community, we are living up to these principles. Paragon Studios loved what they were doing, and always did their best no matter what.

Come on, NCsoft. You helped to build this community. You have seen our e-mails, our letters, our masks and capes, the charity we have raised, and our loyalty and dedication to your company over the years. You know what the right thing to do here is. Please live up to the ideals you express in your vision statement. You have the power to kill City of Heroes forever, but does that live up to making people happier? Does that live up to excelling and making progress? Is that a sign of a firm and resilient company?

I know that company mission statements are all too often just words they trot out to impress the public. I ask that you please not just let these be pretty words, that you actually put them into practice. Be brave at carrying out what is right into practice.


We've been saving Paragon City for eight and a half years. It's time to do it one more time.
(If you love this game as much as I do, please read that post.)

 

Posted

Quote:
Originally Posted by Quinch View Post
...I half-expect that to be NCsoft's reaction too...

What the shell does it even mean?

That bit aside....VERY nicely done. Succinct. I applaud you and add your OP to the pile of good things that has come out of this wonderful community.


 

Posted

Quote:
Originally Posted by mercykilling View Post
What the shell does it even mean?

That bit aside....VERY nicely done. Succinct. I applaud you and add your OP to the pile of good things that has come out of this wonderful community.
According to Google Translator: Too long, did not read


The Abrams is one of the most effective war machines on the planet. - R. Lee Ermy.

Q: How do you wreck an Abrams?

A: You crash into another one.

 

Posted

Sorry, my attempt of humor and commentary. It's obvious that they made their decision and even a well written logical argument or a heart felt passionate plea isn't going to change their minds.


Father Xmas - Level 50 Ice/Ice Tanker - Victory
$725 and $1350 parts lists --- My guide to computer components

Tempus unum hominem manet