Advertising!!

Woops

And how is this a bug or technical issue?

Low player base makes the looking for team window not work as intended?

Glad to see we have some advertising experts who play COH :O) Yes it can be expensive and then again maybe it isnt. I mean advertising is a tax write off, or at least a bit of it is. Anyway my point is they DO have the cash and they COULD advertise if they wished to do so. Cya.

I'll say this, if I EVER win hundreds of millions* in the mega lotto, I would personally fund a commercial for CoX to be broadcast during the Superbowl. And not one of the cheapo spots either, I'd go for the most high profile spot there is and shell out $3 mil for it. On top of getting a couple of celebs to 'star' in it and having good production value.

Of course that's not likely to ever happen, but if it ever does, let this be more or less my personal promise that I will do it.


*By hundreds of millions, I'm talking that AFTER taxes and everything I still have more that $100+ million left.

BaBs, please fix the bug with weapon redraws that is preventing Paragon Studios from advertising nationally.

Maybe Vince Offer can take some time away from ShamWow and Slap-Chop ads and do some late night shilling for City of Heroes!

Actually I've seen a few other MMOs advertised as well as the 800 pound gorilla.

There was Pirates of the Caribbean but that's got some Disney money behind it. Also saw ads for Disney's ToonTown Online.

Cartoon Network's Fusion Falls but only advertised on CN and possibly during CW's Saturday morning cartoons.

Then there were a few of the microtransaction, kid oriented MMOs. But again only on CN/Nick/Disney but only for a couple of weeks.

Well well well hehe my suggestion seems to have created a little ruckuss, well thats fine. I never said I was an expert in advertising nor did I suggest they spend millions of dollars doing so. I do believe my good friends, that if NCsoft really wanted to make a better effort at getting the message out, they could. I have noticed the extreme comments like, super bowl advertising lol like I would suggest such a thing. You ALL know darn well they can afford to put on an add campaign of some kind so dont give me this hog wash about my flipping the bill. Sure its easy to point out what I have yes and if they offered me the job of advertising exec I would work for free. I do see what some of you are trying to say. For instance, those of you who have a strong objection do so seemingly from a perspective that NCsoft must be broke and could never afford such things as advertising. Why on earth would anyone come from this perspective? What type of doubts do you share regarding their inability to afford the luxury of advertising? I mean seriously, look back at what some of you have said and yes, you look as if you think NCsoft to be broke or can't afford to take on such a thing as advertising, where ever it may be. So to some of you, I may not know what I am talking about but I dare say, I just might. Those of you claiming I have no idea what I am talking about YOUR the ones who seem most sure that NCsoft could never afford such an undertaking. Well maybe it is you who have no idea what your talking about then hmm? These will be my last words on this subject and I do thank those of you open minded enough to realise that NCsoft could possibly afford some advertising some where. (Super Bowl advertising excluded of course).

There have been national TV advertisement campaigns in the past about the time of EU launch iirc and also prior to CoV launch - so they *may* run one for GR - indeed I've seen more adverts for CoX than for WoW - although that amounts to single figures for the two combined.
However I'm sure the marketing depts have analysed the results from the previous campaigns and will use that as a guide to the likely return they would expect from running another. If it won't generate sufficient revenue to cover the cost of the campaign - and that's not just the cost of the airtime its not going to happen.

I'd also agree with the earlier statements that national prime time tv campaigns are probably not the best place to put their money. Adds in the computing or gaming press or in retailers on the other hand may well have a much better return.

I think they should get product placement in TV programs that would be likely to attract new players.

I think they should buy advertising space in World of Warcraft.

Quote:

Originally Posted by Nethergoat it's NEVER too late to pad your /ignore list!

I think they should just go around and find people who are not playing the game now and FORCE them to buy a subscription, play, team with IonMatrix and teach him the beauty of paragraphs.

On a serious note, they could partner with a computer manufacturer to install a City icon on each new computer giving a free 14 day trial. That way everyone with a new computer will have the opportunity to experience City, and, how much would that cost the company as opposed to the rewards.