CoX Q3 Earnings Result (w/ Freedom's first weeks)
By
Acemace,
Posted on: 2011-11-10 14:55 in CoH and CoV General Discussions
Quote:
Also it's worth considering that there were a lot of sales leading in to Freedom going live. For instance the base CoH going for $2 for a while before the boxes were removed from the store.|
Originally Posted by Father Xmas
Plus the various "box" sets as well as boosters and packs vanished from the store at the end of August. There may have been an uptick in sales before they were pulled but their departure without the Paragon Market online yet didn't help the bottom line either.
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I'm not sure that would have had a huge impact on the bottom line or not, but it's worth a thought.
MA Arcs: Yarmouth 1509 and 58812
Quote:
Not sure how visible of an impact $2 purchases for something that most people interested in CoX couldn't use. The $1.99 promo was for new accounts only and it was well...$2 each.|
Originally Posted by Oliin
Also it's worth considering that there were a lot of sales leading in to Freedom going live. For instance the base CoH going for $2 for a while before the boxes were removed from the store.
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In 3Q there was that promo and the $10 sale on Steam (not counting the Freedom store item adds/sales). The "many" leading sales you might be referring to happened in the quarter prior.
In 2Q there were:
April 26, 2011 GR $15 sale promo gamestop
April 28, 2011 7yr anniversary 50% sale GvE item pack, Mac pack, Wedding pack, jet pack mini-booster, char rename, server transfer
May 3, 2011 character slot 50% sale promo
May 11, 2011 magic pack 50% sale promo end 5/18
May 18, 2011 GR NCStore digital download 50% sale promo end 5/24
May 23, 2011 GR complete Valve Steam digital download 50% sale promo end 5/30
May 25, 2011 character xfer 50% sale promo end 5/31
June 1, 2011 steampunk pack release
June 2, 2011 martial arts pack 50% sale promo end 6/7
June 8, 2011 mutant pack 50% sale promo end 6/15
And worth noting even with those, 2Q revenue was still lower than the quarter before and after it.
Even with the exchange rate fluctuation, i think the Freedom store did make a significant impact, though it might have been offset by declining subscription revenue.
But as pointed out, 3Q is likely to be mostly revenue from existing subscribers, since the F2P crowd was only let in 4 days before quarter closing. Actually could be only 3 days if NCSoft goes by Korea's time zone which makes sense.
We'll see how it goes when everyone's revenue is counted next quarter.
Still, it was only out for 18 days out of a 92 day quarter and only 4 days for new members. I wouldn't expect a obvious uptick in income with such a small window.
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