Don't go Free to Play(F2P), COH
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That's....wow....
Well, let me tell ya, myself and billions of other MMO players the world over were absolutely CRUSHED when we learned that the latest project over there was not Days of Our Lives Online, and the rumors of a Spawn of Sami Special Edition (+15% to all Lying and Scheming powers) and a pre-order exclusive (for at least two weeks after launch) non-ridable Bo Brady motorcycle pet were all false. Probably just as well. With such a short development cycle it was a sure bet the DiMera Clan (PVP-centric) was going to be more or less just a placeholder until the 45-day patch and the Hortons and Alamains (both RPG-centric) weren't even going to be available at launch. Here's hoping someone out there in MMO-land will pick this IP up. It's a guaranteed hit.
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Anyway, I know what you're trying to say, but that game-that-we're-not-talking-about that you're talking about isn't the game in question. It's that game's 6 month older sibling that's being discussed. "Days Of Our Lives Online" won't be going that route anytime soon according to its devs. The one you're thinking of is "Passions Online".
Freedom
Blueside: Knight'Hawk, lvl 50, Scrapper
Yellowside: Dark'Falcon (Loyalist), lvl 20, Blaster
That Stinging Sensation #482183
I haven't seen a layout of revenue per year for said game and so I have to take "doubled revenue" with a healthy grain of salt. Also, the lesser point that "revenue" isn't "profit" and I doubt any company is being very open with their operating expense and if/how they've increased under the new plan.
The only thing "doubled their revenue" does without more information is sound good on the gaming blogs.