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Ha, and this week all of them had the Desdemona ad. Nice. |
Originally Posted by Baler
Interestingly enough my DC book, Legion of Super-heroes had the Desdemona ad.
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Edit: Of course by this week I mean last week -- we didn't get down to the comic book store to grab last week's pull list until Saturday...
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Or you could do what they did, which is to put a prominent URL in the ad, which I think works just fine.
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Originally Posted by Zombie Man
Making people work to figure out things isn't good marketing. The oversized main pictures don't scream supers genre.
And it still doesn't address the lack of explaining this is an MMORPG. There are some very popular commercials that are notorious in the marketing world in that people who remember the commercial can't remember what was being advertised. It's as simple as: "For six years City of Heroes has been the most popular and widely acclaimed MMORPG of super powered heroes and villains." |
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Originally Posted by LISAR
If only this ad was printed on something they would have in their house with a website url on it. Then we wouldn't have to worry about them seeing it in passing and not remembering they wanted ot check it out.
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Originally Posted by FreckledAvenger
Or you could do what they did, which is to put a prominent URL in the ad, which I think works just fine.
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You don't know marketing or human behavior. Unfortunately, neither does Marketing.
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Originally Posted by Vivace
Yeah, but you also don't want a ton of ad copy.
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You don't know what a "ton" is, do you?
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I will second the vote on Maelstrom's bat-guano-happy gaze, "My shiny metal pants are full of Kraft Macaroni and scorpions!!!!!!!!!!!!!"
There are no words for what this community, and the friends I have made here mean to me. Please know that I care for all of you, yes, even you. If you Twitter, I'm MrThan. If you're Unleashed, I'm dumps. I'll try and get registered on the Titan Forums as well. Peace, and thanks for the best nine years anyone could ever ask for.
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Yeah, i've dealt with similar issues when discussing and designing club fliers.|
Originally Posted by Zombie Man
It's been well documented that people who read things online often don't bother (or don't know enough!) to scroll down one page. But you all think that a web site listing is sufficient to make people put down their comic book and look up the thing the ad is advertising to see what it is? Or that people read comic books always in their home next to a computer fired up with a browser running to check on these things?
You don't know marketing or human behavior. Unfortunately, neither does Marketing. One sentence is a "ton" of copy? You don't know what a "ton" is, do you? |
i can't tell you the number of club events that left out significant information on the flier. Like giving the day of the week, but leaving out the month and year. Supplying a street address without mentioning what city or state it's in. Providing little or no contact info at all. Not listing any sort of schedule/hours. The list can go on forever.
Some fliers visually incredible, but absolutely useless for letting people know what they need to show up. When i design one i try to make sure that all the needed info is somewhere on the flier with the basic info most prominent and the rest present even if it's less obvious and unobtrusive. It's generally not that hard to fit more detailed info into the design without distracting from the main visuals. That way it's there to find if the viewer finds it interesting enough to take a second/closer look.
Dr. Todt's theme.
i make stuff...
I doubt this will satisfy the only a national television campaign counts as advertising crowd, but I think it's pretty cool.
The Nethergoat Archive: all my memories, all my characters, all my thoughts on CoH...eventually.
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Oh, i quite agree. Waiting until just before GR's launch to start the ad campaign wasn't a bad decision at all. Much better than starting early and having to keep saying that they have cool stuff coming soon. Comic books and MMO fansites are a pretty good choice for where to allocate the budget.
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Originally Posted by Nethergoat
I doubt this will satisfy the only a national television campaign counts as advertising crowd, but I think it's pretty cool.
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Dr. Todt's theme.
i make stuff...
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I don't really know how buying television ad time works as far as putting something on individual shows but if they did a decent commercial it could run on the Syfy and Cartoon networks and on the new fall shows - No Ordinary Family and The Cape. I have hopes now of seeing something like that.
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Originally Posted by Nethergoat
I doubt this will satisfy the only a national television campaign counts as advertising crowd, but I think it's pretty cool.
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Tell me about it. I write a weekly bulletin consisting of internal and local events for my organization and I like to play a game with the people in the office called, "Guess who's crazy?" and have them try to spot why a submitted blurb is useless (no listing of time) or just plain crazy (a casino night with an open bar for an anti-drug organization).|
Originally Posted by Schismatrix
i can't tell you the number of club events that left out significant information on the flier. Like giving the day of the week, but leaving out the month and year. Supplying a street address without mentioning what city or state it's in. Providing little or no contact info at all. Not listing any sort of schedule/hours. The list can go on forever.
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Getting back to the GR print ad:
"Available Now" should have been "Free Trial Available Now".
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And it still doesn't address the lack of explaining this is an MMORPG.
There are some very popular commercials that are notorious in the marketing world in that people who remember the commercial can't remember what was being advertised.
It's as simple as:
"For six years City of Heroes has been the most popular and widely acclaimed MMORPG of super powered heroes and villains."