The new trailer...
It is a trailer, it is dramatic license. It is not advertising. Advertising is selling a product. Products must be disclosed as to what you are paying for. The primary message from the trailer is that you play free. Forever. That is true. |
What you're claiming is that if there was a demonstration of a product where they showed a product doing something impossible for the product, as long as they don't draw attention to it they're allowed to do it?
As for "It is not advertising"... what on earth do you think a Trailer is then? "Advertising is selling a product" - correct. However "The primary message from the trailer is that you play free" - no... not quite. The primary message is that by choosing this product over any other you can play this game for free. It is -advertising- the product to draw attention to it in hopes you'll then buy more.
There is no way a Trailer in a commerical media is not advertising.
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That -any- posters here, existing customers, are confused or felt mislead by the advert/trailer means that there is at least the start of a case for an advertising authority. It's up to people whether they make that complaint. Like I said, it's unlikely anything will happen without specific complaints to an authority.
Forse: lvl 22 FF/NRG Defender
Tam Krannock: lvl 37 Shield/Mace Tanker
Toppa Grace: lvl 25 Fire/Ice Blaster
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Red Commissar: I'm in the Queen Mother. Only more awesome. And alive
Correct me if I'm wrong, but you can't fly vertically on the board.
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Also this trailer rocks and anyone trying to shoehorn it into a problem is just looking for a reason to gripe about PvP.
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That -any- posters here, existing customers, are confused or felt mislead by the advert/trailer means that there is at least the start of a case for an advertising authority. It's up to people whether they make that complaint. Like I said, it's unlikely anything will happen without specific complaints to an authority.
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This trailer isn't misrepresenting the game, it's taking dramatic and artistic license with the universe and doing things you can't do in-game for the sake of looking good. Hell, that's what most trailers show. In fact, the 'trailer' for the earlier Veteran Rewards showed characters walking, and we couldn't do that at the time. None of these 'complaints' are valid ideas for false advertising claims. All the trailer CLAIMS is that the game is going to be free to play, and that is true.
I've seen a commercial for insurance that indicated if I purchased from that particular competitor, I could also ride a merry-go-round at their store. If this is not true, is that the start of a case for an advertising authority? |
"This zone seems to be a PVP Zone in a game that allows PVP - oh wait, no it's not". Now that was a reasonable expectation based on the genre and the existing product.
Hence... the advert was misleading. That's why they have those "Cutscene Graphics" or "Gameplay may differ" blurbs.
I mean... all they had to do was -not- have one guy attack the other with a fireball. That's it. If they'd just given chase straight away, or gone for the "He's just been smacked out of the sky whilst distracted by us, GET HIM!" thing, then it would have been fine. Just Roleplay.
Or hey, set it not in First Ward (Which kinda defeated the purpose of showing off First Ward).
But they chose to specifically have one character attack another, in a way impossible in the actual game, using character models and settings that suggest it is possible and normal gameplay.
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All I'm saying is it is a grey area that someone could complain about if they so choose. I've not even complained about it!
But sure, continue to pull apart my argument if it makes you feel better.
Forse: lvl 22 FF/NRG Defender
Tam Krannock: lvl 37 Shield/Mace Tanker
Toppa Grace: lvl 25 Fire/Ice Blaster
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Red Commissar: I'm in the Queen Mother. Only more awesome. And alive
I'm just glad they continued to use in-game footage. There are few things that irritate me more than games that blow their advertising on all CGI that looks NOTHING like the game itself.
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Oh yeah, that is a HUGE bugbear of mine. It feels like the advertisers are hiding behind the CGI, offering it up instead of daring to let customers see what they're buying.
I wonder who designed all those costumes for it though? Several seemed a little... bland. Couldn't we have had a Cossie Contest? Not to win a place in the advert crowd, just to win having your costume used in the advert?
I mean, creative license already means our costumes are property of the Devs right?
Forse: lvl 22 FF/NRG Defender
Tam Krannock: lvl 37 Shield/Mace Tanker
Toppa Grace: lvl 25 Fire/Ice Blaster
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Red Commissar: I'm in the Queen Mother. Only more awesome. And alive
*rolls eyes*
Really? It's a freaking trailer. It is in their nature to do things that aren't EXACTLY do able, or in the case of movies, to show things in a way just off from what actually happened. Also, I don't think it implied PvP... I think it was simply more compelling to show a player-created villain using powers than instead to show a generic NPC doing the same. I mean, the trailer got to represent all three sides in one scene... backdrop is Praetoria and heroes are being attacked by villains. That is pretty much the premise of the game right now, nevermind that a player-made villain was standing in for an NPC. I liked the trailer. I over-analyze EVERYTHING, and I had no problem with it as it is. Also, LOL at the fact that it was implied that the trailer as it is breaks some law. WOW! |
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* Infinity -
BoltStar - 28 Blaster
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I've seen a commercial for insurance that indicated if I purchased from that particular competitor, I could also ride a merry-go-round at their store. If this is not true, is that the start of a case for an advertising authority? Not really. Similarly, I saw a trailer for a certain game based in a galaxy far, far away that showed a large scale battle in a temple. Does the game look like that? Is the combat like that? No, it doesn't represent the game at all except what factions are in it, and the general idea behind the era.
This trailer isn't misrepresenting the game, it's taking dramatic and artistic license with the universe and doing things you can't do in-game for the sake of looking good. Hell, that's what most trailers show. In fact, the 'trailer' for the earlier Veteran Rewards showed characters walking, and we couldn't do that at the time. None of these 'complaints' are valid ideas for false advertising claims. All the trailer CLAIMS is that the game is going to be free to play, and that is true. |
* Freedom -
PlanetStar - 26 Earth/Kin
Mary GoldThorne 18 Corr
* Infinity -
BoltStar - 28 Blaster
PlanetStar - 24 Earth/Kin
Tempest Howl - 30 Def Son/Son
* Freedom -
PlanetStar - 26 Earth/Kin
Mary GoldThorne 18 Corr
* Infinity -
BoltStar - 28 Blaster
PlanetStar - 24 Earth/Kin
Tempest Howl - 30 Def Son/Son
I'm just glad they continued to use in-game footage. There are few things that irritate me more than games that blow their advertising on all CGI that looks NOTHING like the game itself.
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The combat scenes looked a little more realistic, if sped up in a few cases.
Right click and aim your character upward. Or if that's not what you meant, hold the space bar.
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How is she even still on that thing?! Her spine would just... snap... if her boots were rooted to it. Even as a robot!
At least the cape's hanging down. So gravity works.
Forse: lvl 22 FF/NRG Defender
Tam Krannock: lvl 37 Shield/Mace Tanker
Toppa Grace: lvl 25 Fire/Ice Blaster
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Red Commissar: I'm in the Queen Mother. Only more awesome. And alive
Where to now?
Check out all my guides and fiction pieces on my blog.
The MFing Warshade | The Last Rule of Tanking | The Got Dam Mastermind
Everything Dark Armor | The Softcap
don'T attempt to read tHis mEssaGe, And believe Me, it is not a codE.
Wow. Some of you can seriously overanalyze the smallest things.
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I was never a fan of the Marketing Dept, but for once I think they got something right. So they took some creative license - BFD. At least it wasn't a CG trailer that shows nothing from the game (even if some of what was shown is for dramatic effect only).
In the words of Sgt. Hulka, "Lighten up Francis."
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Agreed! This game is completely breaking every real law of physics! How dare they depict things like people who form swords of fire, shoot people with mind beams, twirl around firing pistols in all directions and hitting only foes!
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There are no words for what this community, and the friends I have made here mean to me. Please know that I care for all of you, yes, even you. If you Twitter, I'm MrThan. If you're Unleashed, I'm dumps. I'll try and get registered on the Titan Forums as well. Peace, and thanks for the best nine years anyone could ever ask for.
Apparently so, but I'm too busy soaking my head.
Whatever that means. I hope it's like bobbing for apples!
Forse: lvl 22 FF/NRG Defender
Tam Krannock: lvl 37 Shield/Mace Tanker
Toppa Grace: lvl 25 Fire/Ice Blaster
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Red Commissar: I'm in the Queen Mother. Only more awesome. And alive
Thing is, I'd have a hard-time classifying the trailer as dramatic. The only storyline theme it tries to create is a theme that just is not present in "City of Heroes" which other players have already addressed.
I'd also have a hard-time classifying the trailer as entertaining. It's just a jumble of quick shots that... again... don't go anywhere. There is no unifying theme or point to the trailer other than a bunch of shiny keys being jangled in potential players faces.
So, in the style of Nash... let's do the math:
- Non-dramatic trailer
plus- Non-entertaining trailer
plus- Misleading elements of trailer
equals- Misspent marketing resources.
You might also be interested to know that there actually are standing laws in most countries against false and misleading ads. the US Federal Trade Commission actually has an entire sub-section devoted to the subject: http://business.ftc.gov/documents/bu...net-rules-roadIn all fairness most video game ads, even outright misleading and/or fraudulent ads, typically cover their rear-ends with boiler-plate statements about how game experience may differ online, or blanket statements about how sections of games shown may not be available in all countries. In most cases such boiler-plate clauses are a good enough legal shield.
To reiterate, just because a company can get a way with a misleading advertisement, doesn't mean they should. It also does not give carte-blanche to marketing companies to just do whatever they feel like doing to promote a product.
Thankfully for the ad-companies the results really come down to what the consumers think. If you think what was done was dramatic and entertaining in your opinion, and that misleading elements of an ad do not matter, then the ad-company has succeeded in reaching you.
je_saist....all I can say is:
Really?
REALLY?
It is your subjective opinion and yours alone to the conclusions you've reached. It's not entertaining. To you. That doesn't invalidate the video nor does it invalidate the purpose of the video, to get the viewer interested enough to try out the product and see what all the fuss is about. There are innumerable MMO videoes (should I point out the Turbine and Bioware ones as the vast glaring examples?) that show actions and events that cannot happen in the gaming environment. Do I have to?
No. And the reason I don't have to is because people accept that these are trailers for the purpose of enticing the audience. Further videos or reading will inform people of what the actual advertised product will give you.
Tell me where they're stating something that is not the case. The hoverboards exist and don't do anything that they cannot do in the real game. The only point of contention is the 'open world' fighting that takes place, but nowhere is it stated or advertised that this can happen. It's dramatic license. If you or I or anyone who watches that video can see that this is the case for the purpose of entertainment, then it is not misleading.
Your conclusions are entirely subjective, but then I understand that is your stock in trade, sir. As a result, I feel I've answered you comprehensively and have nothing further to say.
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