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Take a look at this website.
The banner ads on that site almost exclusively advertise MMOs. WoW, EVE, Age of Conan etc. That is what I would call a step toward effective advertising since the target demographic for a game like COX is likely to visit a site like this.
By the same token, most popular MMOs advertise on sites like:
This. We used to have special comics and ads here at one time when the game was in its heyday.
Also this site. And finally here.
All of those sites I just listed frequently have banner ads and promotions for MMOs. That is what I would call effective advertising. Keeping the name of your game in front of people who probably haven't heard of it or gave it a try yet.
A simple listing in an online store directory or just shelf space is not very effective advertising. Anyone with any sense should be able to grasp that.
My boss used to think that just having our company listed in the yellow pages of the phone book was advertising enough. Then he realized just how much product our competitors were moving by taking advantage of newspaper and radio ads. He was/is dense...but even he realized that what he had been doing just wasn't enough.
Now I don't know how much banner ads on websites usually cost to run, but I'm doubtful that the financial drain would be so huge that this game couldn't afford it. They just financed a huge frikkin' expansion and increased their staff count by more than 40 people. -
Quote:You realize that that's irrelevant right? We're not talking about how hard it is to get teams on one of the 2 fullest servers in the game. It's the other 9 that we were discussing which may be problematic.When PuGging on Freedom, I like to punctuate my nightly formation of a full, 8-player team in under 5 minutes by stating in Team chat:
"Voila - a full, 8-player team in under 5 minutes without a single Blind Invite! The game is surely dying DoooooooooooM!"
To which the usual reply is 3 or 4 members immediately Quitting 'cause I'm such a wierdo.
Giving me the opportunity to do it again! -
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Quote:That's what I've been trying to say. Thanks for summarizing that.To recap: it's the perception that is the problem, not the reality. However, it's still a problem. On the one hand we have players on these supposedly dead servers who team quite nicely thank you very much. I'm one of them. So what's the difference? In most cases it's use of global channels and/or savvy use of the team /search and /tell systems. These aren't things that it is reasonable to expect a new player to know about and may not be reasonable to expect a new player to learn. In short, they shouldn't have to learn it in order to team well.
Quote:The solution is to fix the teaming interface so that new players (and not-so-new players) can find teams more easily without the need for the extraneous measures most of us now take for granted. We need a "team looking for more" option. The aforementioned "auto-add" feature where your character automatically links up with a team that has a matching "looking for more" set up would be even better.
Such a system would solve the problem of a new player's 'ghost town" erroneous perception without the numerous problems of a server merge (one of which happens to be sending a signal to those same new players that the game may be dying*).
* No, the game is not dying. -
Quote:So this was a planned event. And you expect surprise that you got people involved in it? I've said earlier in this thread that I personally can team when I want. Any 4+ year veteran should be able to form a team through their own contacts, SG/VG and an in depth knowledge of using the team tools.I love that on a 'dead server' I was part of two simultaneous SF's last night.
It was originally planned for one but:
Quote:That's more than enough populated for me.
Quote:Yes, the population IS slightly down, I'm not arguing that point, but it's not even close to the "no one plays anymore, the game is dying!" that some people try to make it out to be.
Now yes, I know a lot of you don't care about that because you're fine as long as you can keep getting teams. I just don't happen to think that because veterans and lifers can get teams, that it means that all is well in terms of server populations.
I believe that we have too many people occupying 2 servers out of 11 and are underutilizing the other 9 servers. -
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Quote:I used all small. My first attempt, I lost my 3 mid level reds because he got me with the drain. My second time I only had small ones. He was a +2 EB to me when I beat him(purple).Are y'all using the small inspirations or the "bigger" ones? I used 5 mid-level purples and reds each against Burkholder, but didn't have the cash nor did Wentworths have 5 more of those inspirations.
For my fights, because I get knocked down to lvl 29 from 34, Protean cons red as a lvl 29 (I think) EB. MA/SR scrapper here. -
Muahahaha! Capped him!
Took me two tries though.
First time, he got me with the drain power and I knew that I couldn't get his life down from there again so I retreated.
Second time I kept sprint on, downed 4 purples and 3 reds and used Ice Patch liberally. The fact that he starts to run after his life gets low helped a lot. Chasing him into the flames is a bad idea though.
When the 4 purples started to flash I downed 2 more. +2 EBs suck major Aztec for blasters.
Thanks for the help from all who replied!
The dev who thought up that drain power has been blacklisted by me! -
Ok, I'm doing the Jenni Adiar arc and I'm about to fight Protean.
I got through the mission to the end and found out that he spawns as a +2 EB. I'm a 23 DP/Ice blaster. Do I need to get help or can I actually beat this guy?
I handled Burkeholder, but he was a +1 EB. I had to log so I didn't start the fight, gonna run through the mission again later on.
Bear in mind I only have 10 inspiration slots. Running a standard build with common IOs. Took all my DP powers up to Executioner's Shot and on the ice side I have Frozen Fists, Ice Sword and Ice Patch.
I've noticed that most EBs seem completely immune to knockdown though(which is really a craptastic thing). -
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Sure that's possible, but we can't be sure because NCSoft never does decent marketing in the first place.
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Quote:This is pretty much where I stand on this topic. I wish NCSoft took this a bit more seriously. They are spending a gajillion dollars on GR. It seems ludicrous that they would let marketing for the game sink to this level.Is population declining? yes. Should that be addressed by the devs and publisher? yes. Do I think merging the servers for a perception of more player subscriptions is the answer? No. Do I know what the solution is? No but, marketing of the game sure would be nice. I could thing of a few more, like locking new character creation on Freedom and Virtue. or may SD (server diversification) I think you can see where that idea goes :P. Ok, I'm not serious about those two.
Again, saying "here is how I find teams on a smaller server" is not saying that "I'm fine so there's nothing to worry about." It is this leap that Smurphy makes that I have the problem with. As I stated before, one is not mutually excluse to the other. I can still find teams but, worry about the declining populations.
--Rad
Server merges may or may not be the ideal solution(it of course seems the most obvious to people who are a bit more emotional), but doing nothing is a bad thing too.
I'll reserve final judgment til a few months after GR goes live on how much worry was misplaced over this, but simply banking on returning players to make up your numbers seems like a pretty crazy thing to do for an expansion of this size and scope. Maybe I'm not the type to see this from a corporate POV so I'll leave it at that for now. -
Quote:I don't have a problem finding a team if I feel so inclined(I am rarely inclined...but still). There is almost always someone in my global list or SG that I can team with if I feel like it. I just jump to the server they are on or they come over. That doesn't mean that the server I'm on doesn't visibly look empty. That doesn't mean that finding a team via broadcast or other standard methods that a new player would try isn't more difficult.This. But, of course, those of us that use global channels are burying our heads in the sand. Oh and we are telling new players they are stupid if we show them how to do the same.
--Rad
As an Issue 1 veteran, I would be pretty pathetic if I couldn't find at least some folks to team with. The difference is, of course, how much easier it is to get a team on Virtue or Freedom. You basically can just stand there and get random invites. I was on for 35 minutes last night and got about 4 invites on Virtue. I can tell you that hasn't happened to me on Infinity or Victory in a good long while.
And I think it is good that you educate new players on how to get a team more effectively on lower pop servers, but are you managing to catch every new player that joins the game? Are you managing to catch every new player before they build up a high degree of frustration and maybe think that it isn't worthwhile anymore?
For the most part, in most MMOs, people use general broadcast to look for teams. That's not something alien, and it used to work pretty well in this game up til a while ago. If that dynamic has changed, then it means something more needs to be done to make it easier for new players to get a feel for that. Whether it is an improved tutorial or whatever.
If people are having trouble running into players in the street, then where exactly are they going to keep hooking up with veterans to guide them to the right place for the experience they are looking for?
In my mind it's not right that it should be this way in the first place, we are not any more heavily instanced than we were 3 years ago, but the streets are emptier(save for 2 servers out of 11).
Again, it is easy to sit in a comfortable bubble and say: 'I'm fine so there's nothing to worry about'. But there are also people external to the game who spread all sorts of crap about COX and jump on stuff like this. And there is no one telling people any different. NCSoft certainly isn't. -
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Quote:I'm not saying all servers should have the same 'feel' to them. I distinctly remember back in the day when I could almost tell what server I was on just from the differing vibe each of them had.And that comes down to "What's 'quite a few'?" is variable between people. I'm not saying at all that it would be bad to see some more capes fluttering in the wind, but I'm also saying not seeing it isn't cause for doom.
Different SGs/VGs did all sorts of things and had their own feel to them. Whether it was recruiting or contests or whatever. I liked that. I may have gotten annoyed by broadcast sometimes, but there was a 'pulse' to every server...a personality even. Now it feels like only Freedom and Virtue have any personality of their own.
I'm not crying doom or advocating server merges, but I honestly do not think we have the healthiest population distribution currently. And I think that it can, and probably is, affecting perceptions of this game.
Compounding all that is NCSoft's 'lay back and chill' approach to marketing and generally, potential new players are going to be educated by the vocal fools on the internet with a grudge against COX. And there are a surprising number of them out there. -
OK...I play on 3 lower pop servers(Infinity, Victory and Justice). I play on those, not because they are lower pop, but because they were my servers of choice to start with.
When I started playing on them and years into the game, they did not feel empty. There were costume contests a plenty in Atlas. There were people all over the place. Heck, I used to curse Atlas and started in Galaxy for a lot of my toons because I found the Broadcast annoying at times.
I haven't seen any of that on those servers for a long time. Maybe my timing is off, I dunno.
I started a toon on Virtue recently and was annoyed with all the lag it caused me. I probably won't make more toons there. Still, it's not that I have something against high pop servers, it just never made that much of a difference before that Freedom and Virtue had bigger numbers, because there was no lack of visible players on the other servers.
So what I'm saying now is: Why is it that all of a sudden, low pop servers are a selling point for this game? Because that's what Decorum is trying to make it out to be. There isn't any inherent advantage in a lower pop server aside from network lag. And even that is more because the two main servers are overbloated with people compared to the others.
There is no advantage to having 2 servers full of people, while the rest are noticeably emptier. We can quibble at 'empty' versus 'almost empty', but in the end, the result is the same.
The structure of this game lends itself to a player being able to solo at will even on the most populated server. So the only 'advantage' to an almost empty server is that you don't see people. Are we really saying that having under-utilized servers is to facilitate the kind of people who absolutely don't want to see anyone around them anyway?
I play alone most of the time, but that doesn't mean that I like to see servers that appear empty. It's a City of Heroes/Villains, there should be quite a few of those running around even if I choose not to interact with them. -
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I never got the impression that tip missions are akin to defeat x number of y missions. I'm assuming that the developers know that kind of thing isn't very fun for most folks. So I guess you're making the assumption that people won't like something that hasn't gone live yet either.
Quote:Again, I'm not getting where people are coming up with this 'new players are lobotomized pigeons' view from.
Different people have different experiences. If someone meets some new players that behave a certain way, and you came across new players who behaved differently, it doesn't make your perception of the average new player any more valid.
Quote:About the only game I'd agree that emptiness might work as a detriment, is EVE. But in that game, you don't want a lot of people around you either (in case one of them decides to shoot or suicide gank or canflip you).
Quote:Many new people prefer to learn on their own, at their own pace, to prevent being the moron using Hurricane indiscriminately or the like.
Quote:Sure there are others who don't care but there's the key point: they're not going to be decent team or community members anyway, because they don't care.
If MMOs pointedly went around weeding out and removing every player with an attitude problem, they'd all shut down. -
Quote:Empty outdoor areas is one of the things that people equate to server emptiness, yes. Still, we have always been a heavily instanced game. And even after street sweeping was effectively killed by tank changes and XP alterations, there still seemed to be more folks running around outside.What is one of the biggest causes of the sense of server emptiness? Empty outdoors areas I would expect.
With Going Rogue more zones are being added with a third place for players to start at.
Heavily instanced or not, you have to transport yourself from one mission to the next don't you? There should still be a decent degree of player movement throughout a given zone.
Quote:Education of the fact that we are heavily instanced and have so many zones to spread out in is going to do more than any thing else to end the "servers are dead" mantra.
Quote:I am still stuck on your Virtue is laggy comment. It is rarely yellow except on special occasions so then how does the new player know it is busy or not? If all the servers were that way would that entice people to join/stay?
As to how a new player may know to join Virtue as opposed to say, Infinty? There are external sources of info about this game outside of the forums. There are, in fact, some very vocal people who have strong opinions about COX and spread them on other gaming sites. So you might be surprised to hear someone comment on an article on Bluesnews that Virtue is the only server worth joining if you are going to play COX and don't want to play in a ghost town. -
Quote:I agree they would lose subs. Of course, one could argue that not doing anything will also lose them subs in the end as well.See the "some number quit" only has to be 1 for them to have lost subscribers. It is pretty obvious there would be more than 1 but even if just Claws quit they still lost a sub. And they paid for all the work to merge.
Quote:So they will begin in the hole. Now they need to get and retain more players to make up for the costs.
Would they actually save some money from it as well by needing less personnel for maintenance over time? Would they save in terms of reducing overall bandwidth costs? I can't say.
Quote:If this is true, which I believe it is for some number of players but not all of us because they are fine on my computers, then we are making the experience worst by merging for even more people.
As an experiment, I logged off then and there and logged onto Victory, Justice and Infinity(my usual home servers) and found that I had a very smooth play experience in comparison. I have repeated this a number of times with similar results. Now Virtue is sometimes less laggy and sometimes more laggy, but I have rarely had a play session that did not have some annoying lag spikes in the more popular zones. You may be lucky to live an an area with a better route to the servers.
Spreading the player population more evenly across servers may very well bring performance to an acceptable level across all servers rather than keeping it intolerably bad(for a number of folks) on the two most populated ones.
Quote:Then merging the servers would sever very little purpose as opposed to simply working on these things you listed. Merging would simply be a stopgap measure that would only satisfy a subset of the playerbase of unknown size temporarily yet without those three things the bleed off would continue.
It's something I find very strange. I have no idea how much it costs to hire nearly 50 new staff members and finance an expansion of the scope of GR. But I cannot imagine that you'd then leave player retention and attraction to chance and a minimal marketing effort.
My biggest concern in all this is that we'll never get anything in the order of magnitude of GR again if this expansion doesn't do very well. And then server merges will start to look very attractive to the NCSoft higher ups. -
If so, then I apologize to Claws
Quote:So first they merge some servers. Let's say it goes from 11 to 4 in NA and 4 to 1 in EU as someone posted somewhere in this thread.
Quote:Immediately the remaining servers are in fact more populous. Some number of people quit over losing their SG, their character name, etc. The game as a whole now has fewer subscribers.
Quote:The remaining servers are still more populous unless enough people quit to drive the population of those servers to the current levels or lower.
Quote:Now as to the bad business move part. They have lost some number of subscribers and incurred the cost of server merger. Unless they recoup enough subscribers to make up for the lost ones and the cost of the merging they have lost money. That would be a bad business move.
Quote:Now would it be more attractive to new players? Perhaps but why aren't they playing on Freedom and Virtue already?
First: Lag. Freedom and Virtue are almost always laggy even when the rest of the servers are butter smooth.
Second: Due to there being no true number indicator anymore to say how populous a server is at any given time, a new player logs in and sees all green and simply chooses the server with the name he/she likes best. He/she doesn't know it will have an affect on his ability to quickly get a team and also how many other players they see in the game.
Quote:Unless you merge all the servers to one server or just down to those 2 to get populations greater than those two currently have then why aren't those two currently sufficient to attract new players?
1) We do little to no real marketing for this game. Even with GR so close, coverage has been sparse, to say the least. The people who are getting info on the game are the people who are already playing it.
2) The relative failure of MA to become the driving force the devs thought it would be. And that is compounded by the rampant exploiting that releasing it in a broken form encouraged. When you read forums on other gaming websites, there is a notable lack of respect for COX after what happened with MA. It got the reputation of being a 1 - MAX level game in a couple hours even after the bugs in MA were fixed.
3) It has taken rather too long to get the stuff that people want in the game implemented. That leads to a bleed off in players who want something new. We have waited a long time for GR to come in order to get some solid content. I can only hope that it performs above expectations and truly reinvigorates the game. Not just for long time players, but for people who want to try it for the first time. -
Quote:As evidenced by...? You threatening to quit?Merging servers would be a bad business move for NCSoft. The remaining servers would be more populous, but the game as a whole would have fewer subscribers.
I'm not completely sold on server merges myself...but to make a statement like that implies that you absolutely know what a majority of subscribers will do in any given situation. As even the developers have demonstrated on several occasions, even they have a hard time determining what actions a majority of players will take in response to a change.
Also, if, as you said, it resulted in more populous servers across the board, then might that not mean that the game would be come more attractive to new players and thus increase our numbers in the long run?
If you're going to play the 'I know what will happen' game, then play it right out to the end. -
Quote:You don't have to say it every time. No one died and made you arbiter of all things relating to low population servers(unless that happened when my back was turned)....and i don't believe i have to say this every time this stupid subject comes up,
Quote:...it is the summer. people doing things with their families and everything. just like every god damn time a holiday comes up or people go back to school, the servers will look like no one is on because people are doing their own thing before getting back into the game.
Quote:seriously, i have ******* had it with these types of threads poping up.
Quote:do you guys even realize that every time you post these types of threads, and no you do not have to join the forums to read them, you are discouraging new players from even joining the game?
At the very least, a thread like this would actually let someone reading it know that people are playing and that there may be a reason for them not seeing a highly populated server if they did play the game.
Quote:...enough is enough already. -
Quote:Snarky comments aside, I do have to wonder at the nature of the emptiness as perceived on the other servers.A healthy population is what we have. You see, that's not your call, that's NCSoft's, and they appear just fine with it.
Even as someone who doesn't team on a regular basis, that doesn't mean that I don't like seeing people in the game. I like to look at different costumes and read bios(where present).
True story:
The other day I was on Infinity about to zone from Port Oakes to Cap when I heard another player pleading for people to team with. He was actually saying that he thought he was alone in the game. I did tell him that he wasn't, but I was kind of pressed for time and about to log off so I couldn't really talk to him at length.
That's not the first time I've seen that kind of thing. And as fine as we all may think the player population is, perception to newer players is a big thing.
This game has always been heavily instanced. And even when the tanker changes and other things went live that made street sweeping less rewarding, it still seemed like there were more folks going about their business in general around the city.
And as pointed out before, no one should have to come to the forums to find out that there are people out there to play with. Global channels etc. should not be a requirement for finding others to play with. And if they are, then that is the sort of info that should be presented to players at the start of their play experience.
I'm hoping that tip missions help to make street battles a bit more common place and this helps to put more players out in the open. I guess we'll see when Issue 18 goes live. -