"Do Not Go Gently..." WRITE-IN CAMPAIGN

Based on this announcement, we as players, fans and consumers should make a responsible attempt to convince NCsoft to reverse its decision in this matter.

Therefore, we are mounting a campaign of letter-writing to make a personal appeal to Mr. Taek Jin Kim, CEO of NCsoft, to reconsider the decision to shut down Paragon Studioes, and instead keep this excellent Management and Development Team intact and keep City of Heroes alive.

We invite all players who have enjoyed this game to join us in this effort. Many players have already drafted petitions, and we urge all players to support these efforts and sign them, and encourage anyone who has ever played the game to do so as well.

Most important, we want to get physical letters onto Mr. Kim's desk. E-mails make a forceful statement, but the impact of receiving 2,000 e-mails is not nearly as great as the impact of having 2,000 physical letters sitting on one's desk. Nothing impresses a CEO like a piece of paper with a name on it, because it is a tangible reminder that there is an actual paying customer behind it.

When you write to Mr. Kim, it is important to follow some simple but crucial guidelines:

1. Be polite. I cannot stress this enough. A letter which begins with criticism and outrage ends in the wastebasket. Hostility toward a shutdown only validates the decision to be rid of such customers. BE POLITE.

2. Being polite does NOT mean being deferential. As a customer, you are entitled to certain considerations, and it is not at all improper to request that your expectation of those considerations be met. Write as an equal, as one gamer to another, and make it clear that your devotion to the game represents your devotion to the NCsoft as a continuing customer. Threatening never to buy another NCsoft game is counter-productive, but asserting your continued commitment to subscribing to or purchasing items in-game from "City of Heroes" cannot hurt our case.

3. Be brief. One paragraph is all you will need. "One page: read, two pages: dead." Remember that you are writing to the CEO of a major corporation. It is not reasonable to assume he will have the time to read every letter through and through, but knowing that the first ten letters say the same thing as the next 990 will make an impact.

4. Put a Subject line before the text of your appeal. A single line that says something like "Please do not end my subscription to City of Heroes!" gets your point across and reminds him that you and the thousands of other letter writers are part of his profits.

5. Send letters to both the US and Korean offices of NCsoft. We can't know for sure where Mr. Kim will be at any given time, but knowing that he has stacks of mail waiting for him at either office is part of the message we want to send.

6. Send all letters via "Certified Mail/Addressee’s Signature Required/Return Receipt Requested". This takes a little more effort and costs a little more, but it is well worth it. According to US Federal postal laws, a letter so marked must be signed for by the address or their legal representative, which in the case of CEOs is usually their personal administrative assistants; usually it's not the receptionist or security guards. This is your best shot at getting your letters directly to where they will do the most good.

7.Don't stop at one letter! If you can mail a letter every day, that would be great! But try to send at least one every week. Keep the flood of letters going. They are expecting an initial surge of appeals. What we want to show them is an ongoing commitment to saving the game.

All letters should be addressed to Mr., Taek Jin Kim, CEO, at the two main offices of NCsoft:

In the United States:

Mr. Taek Jin Kim, Chief Executive Officer
NCsoft Corporation
1501 4th Avenue, Suite 2050
Seattle, WA 98101
UNITED STATES

In Korea:

Mr. Taek Jin Kim, Chief Executive Officer
NCsoft Corporation
157-37 Samsung-dong
Kangnamu-gu, Seoul 135-090
KOREA

These are the corporate offices. Writing to any other addresses will reach NCsoft facilities, but may not reach Mr. Kim in time, or at all.

Please get involved!

We already KNOW that the game will be GONE if we do NOTHING.

If we do SOMETHING, we may have a chance to save it!

Good luck to all of us, and start getting those letters out!

Sincerely,

DASHER

P.S. If we save this game, I swear you will never hear me complain about "Travel Power Suppression" ever again. You have my word on it!

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HELP SAVE THIS GAME!
If we can save this game, I promise I will never complain about Travel Power Suppression again! You have my word on it!
"The customer is always right."

I very much recommend this course of action. I have dealt with enough customer service departments to know that written letters make a much bigger impact than any other method. Online petitions are worthless. Emails are worthless. Written letters get attention, because they can't be just zipped off in a flash. The fact that the customer wrote a real honest to goodness letter, printed it out, addressed an envelope, stuck on a stamp and mailed it shows that the customer truly cares about the issue. I'm typing mine now.

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"Home is where, when you have to go there, they have to let you in."

I am writing my letter and mailing it next week after the holiday.............Probably gonna do one a week as well

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Keeping it Brutal !!!!!!!!

I will do this.

Thank you for the addresses and the tips, very good info.

And a reminder, CEO's (in general) don't care about your love for the game, your long history of subbing, or your threats to never buy from them again (we are 2-3% of their playerbase). Although the love and history should be mentioned.

CEO's do care about sound, economic business cases. Whether you plead for them to spin it off into a subsidiary, continue it under a different economic model, save the database and code and consider a 'reboot', try to make it a sound business proposal.

Polite and respectful too, I guess. That never hurts, but in this case is even more important.

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Too many alts to list
Every server but Pinnacle
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(although how it got in nancy I've no idea...)