Seems to be a book store, as its logo is similar to the now defunct Borders Books.
"You don't lose levels. You don't have equipment to wear out, repair, or lose, or that anyone can steal from you. About the only thing lighter than debt they could do is have an NPC walk by, point and laugh before you can go to the hospital or base." -Memphis_Bill
We will honor the past, and fight to the last, it will be a good way to die...
Given the name, I would certainly believe that.
Or however it's spelled.
What type of business is it? 
I see it all over. 