This is just Thinking Out Loud, but has anyone thought about trying to get Penny Arcade in on the bandwagon?
Their overall clout (and comparatively zealous reader-base) could be useful, at least in a 'getting-the-word-out' sense.
May be counter-productive however, if they pronounce Jihad on NCsoft like what was done to that one Rude Advertising/Customer Support Company Guy....
Just putting that out there...