I read a bunch on this topic, so now I can't resist throwing in my two cents. I personally don't do PvP, I've tried it and just didn't like it, and it wasn't because I got owned, although I did die my fair share, it just didn't and doesn't appeal. I played WoW, and I enjoyed PvP on that, the key reason is the Battlegrounds. The only thing CoH/CoV has is contested territory where Heroes and Villains can fight, though it does usually end up in ganking, with some simple mishs to do that have little to do with other players, the opposing side is merely an obstacle. Simple buffs, or de-buffs on your enemy, can be earned, but it ends there. Here is a perfect example of something that I think NEEDS to be added to greatly up the PvP quality...Hero vs Villain Safeguard mishs, it can be teams, or even just large groups, where the Villains must rob a Bank or Store, or do something Villainy, and the Heroes must obviously stop them. It could be either round based like Counter-Strike, or simply everyone respawns until the Villains succeed or the Heroes "secure" the objective somehow, and the victors can get influence, badge(s), experience, gladiators, perhaps all of the above, like influence and exp each win, a badge after a certain amount of wins...things like that, it would also make the game what it should be, not just Heroes beating up gangs and thugs and stopping petty crimes, or Villains terrorizing gangs and thugs to get what they want...but Heroes saving the day and Villains doing what they do best. This kind of PvP, while keeping the normal PvP zones, is what would keep this game alive, and make it more competitive to other MMOs, even the monster that is WoW.