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You see, Batman used to call Robin "chum." So a chum spray is....well, I can't say in mixed company....
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The truth, er, comes out!
Actually, I think just the name "Chum Spray" and the imagery of someone spitting chunks of fish guts at someone is reason enough to take it.
I'm trying to think of witty banter I can bind to the activation of the power.
"Care for some Chum, chum?"
"Eat fish guts, do-gooder!"
"I shall unleash upon you the most fiendish of my powers, CHUM SPRAY!"