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Here's my stance...
It's the developers job to ensure that fun play equals a reward.
It's not fun if you level up by doing nothing.
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You say it is not fun to lvl by doing nothing. There is another possibility. People may think the early lvls are not fun to play and therefore want to be higher lvl ASAP. There are a few reasons that come to mind:
1) They may have done the early lvls so many times with different alt already that they are bored with them. What will help with this is new low lvl content, which we all know is about to be added. Badges might help somewhat too.
2) They may feel that the character build does not come into its own till later lvls and the early ones are torturous. The best example of this would be Illusion or Fire Controllers (pre Update 2 changes of course). This is a serious problem. Character sets should be fun to play at all lvls. If you have a power set that is painful enough at lower lvls that people want to start the game at lvl 10/20/30/whatever I think the powerset needs revamping.
3) It isn't powerset specific but lvl specific. To be precise, the fact that people hate moving like a turtle with a bum leg till they get a travel power at lvl 14. I happen to share this view. Movement is painfully slow at the lower lvls. How many minutes should it take me to get to my mission in another zone? How much time should I lose then traveling back to my contact? Getting to lvl 50 the fun is in the destination not the journey. Getting to/from my mission, its the destination, get me there as fast as possible. I'm curious, what % of newly created characters are new to the game and what % are old timers with alts? For new players maybe running to/from missions/contacts helps show them the world and gets them engrossed in the game. For the rest of us though, it is a major annoyance. You made the decision to allow experienced players to skip the Tutorial. Find a way to allow experienced players to get from place to place a bit quicker in the early game as well.