Hi...
for the name I can assist.
Hi $target, you will never get me alive!
BC 
Doesn't $target give the name of the target YOU'RE looking at? I believe it's $name.
To change text color (if possible) highlight the text you want to change with the mouse, and then right click the mouse to pull up a menu with various commands. If the menu doesn't appear, you can't format that text (dialogue, etc).
Dec out.
Thanks to both replies!
@ThrillKiller
[u]Color and Size[u]
Can also be accessed through the right-click menu on most text fields.
The general syntax is:
<color #000000>This text will be black</color>
where "#000000" is a html/hex code representation of a 24 bit colour.
You also have access to some other formatting tags through the menu, such as
italics (<i>
bold (<b>
and text size (<scale X> where X is between 0.8 and 1.2).
[u]Substitutions[u]
$name or $target - the name of the target of your villain/npc/whatever.
$supergroup - that person's supergroup, if none, returns "No Supergroup"
$class or $archetype - their Archetype
$level - their Level
$origin - their Origin
$heshe or $Heshe - substitutes "he" or "she" depending on gender (capitalized will cap the substitution)
$himher $Himher - same as above, using "him" or "her"
$hisher $Hisher - same as above, using "his" or "her"
$sirmam $Sirmam - same as above, using "sir" or "mam"
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How do you set the text, so that it will mention the character name? (i.e. Thanks for stopping by, <Character Name>
How do you change the text color?
@ThrillKiller