For anyone worried about their pre-order --
I pre-ordered with EB the day it was announced; didn't got the pre-order CD until yesterday (Aug 31st). Not a geographic thing (SF CA), no email notification when it shipped, no change to the order status on the EB site ('waiting for product' etc..) They list a CoV ship date of 10/31 which is presumably just a guess.
The serial codes are/can be a royal pain. It took about a half hour of guessing before I happened on the right one (4 letters with multiple possible values). You can add "C / G" to the list of easy errors.