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When I log into CoH its *work*: boring, tedious work. Why does it take so long to level in City of Heroes, I believe the answer is very obvious, its because City of Heroes is a business, and businesses exist to make profit. If City of Heroes was like the game Fable, they would no longer be making a lot of money, their money would come in one big surge. You invest a million dollars, then pray you sell a million copies at $35.00 a piece. With MMORPGs their goal is to make the initial surge of money, then make money over time, as well as micro-surges of cash in the form of expansions once a year or so.
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I agree with you 100%. Levelling in this game is painfully monotonous and repetitive.
What we need are more things to strive towards, more rewards, and more intriguing missions. What if we could work towards:
1) new costume enhancements (besides capes and auras), such as boots, gloves, jetpacks, wings, etc.
2) extra enhancement slots and/or extra inspiration slots. These would be awesome rewards for something big
3) automatic gain of, say, 50%, or 100% (or whatever) of your current level, for completing something big, instead of just chipping away, a few xp at a time. Or, a 'free level' card, that you can hold onto (or sell?) that allows you to advance a full level at any time you wish
4) a 'get out of debt FREE card'...clears all your debt, anytime
5) 'deeper' mission content, with missions that occur randomly during your gameplay -- why do bad guys always stand around waiting for you to show up? (Picture this: you get called by your custom 'bat-signal' (I can't believe this game doesn't have such a concept)..."there's a bank robbery in progress in Independence Port, the bad guys are fleeing South on Valour Bridge, in a grey sedan...stop them!")
or
"The Baxter building is on fire! There are 20 people trapped on the 87th floor! Save them! You have 15 minutes!")
Missions just dont' have enough variety, or RISK. I'd love to see a reputation concept in this game...if you choose to let the poor people of the Baxter building burn to death, or you FAIL to save them, your reputation suffers. Save them, and you gain the admiration of all.
When people talk about lack of content, I think this is what they're referring to (at least this is my interpretation of CoH's 'lack of content'). Agree, or disagree. This is my opinion only.