I noticed in Big Bang Theory there are loads of CoX cutouts, posters and such, hell, Captain Sweatpants even has a Statesman shirt. That show right there is a goldmine.
I'm 100% for herocon stuff outside of Herocon. For years the small community of Aussies who play CoX have been getting left in the dark corner, watching as everyone else gets all these cool things like those AWESOME PPD Hardshells! I've been drooling over those since I first laid eyes on them, and then to learn that people fortunate enough to live in America were getting these outfits... It broke my tiny, stale little heart.
Of course, being a warmer, smaller group than the tyrannical, primarily
fantasy-based company that have been knocking off a beloved tabletop game for years, it's understandable that there's only so far you can go and still have people around home to make the place look like someone is living there (I've found leaving the radio on doesn't work). It still hurts though.
Merch! Merch is always good! I've always wanted an Arachnos belt buckle... Or even some kind of trinket of Hero-1's helmet...
Chase is also spot-on with targeting people who left for say... The
other MMO, or CoD6 or what-have-you. With what WE'VE seen and heard about GR, I'm positive it'd be like shooting fish in a barrel.
As for Castle being evil/mean, am I the only one who still pledges undying loyalty to him?!

(Don't worry mate, I'll waterbomb Pebble when he goes to get into his car!)