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Even though alot of places where talking about the two day head start, it does not excuse that the most important place that should be talking about that little bit of information did not mention anything about it: the store clerk.
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Even worse is that the City of Villains pre-order web page maintained by NCSoft didn't bother to mention this. I mean, I pre-ordered the game on October 13, following the link provided for me by NCSoft -- but I didn't get any of the pre-order benefits. Why? Because I had no idea this special pre-order disk/box was required to access any of those benefits. Sure, the retailer screwed up by not sending me the pre-order box, but NCSoft messed up more by not explaining that such a box was necessary to receive the promised benefits.
Someone at the beginning of the thread said "a pre-order is a pre-order." Except it's not -- to the overwhelming majority of casual gamers playing this game, "pre-order" just means to order before release. Only a much smaller number of experienced gamers know that a "pre-order" is this special box you have to get your hands on. So a lot of us "pre-ordered," but because we weren't in the know about this special meaning of the word, we never got the pre-order benefits (like the head start) we were promised.
The name of this thread says it all. It would have been incredibly easy for NCSoft to communicate clearly to potential customers. But they didn't, and as a result there are lots of people (including at least ten folks I've spoken with in game over the last week or so) who are pretty pissed off at the company.