I guess you could ask why do anything, at all, ever? Different things are important to different people, if role-play is important to you youd join a role-play SG weather its new or established, if having medical facilities and other amenities are important to you then you join an exiting SG thats been around long enough to get those things
Personally I like the idea of having a big base, fully loaded but when you start a new SG you just have to work towards that, weather you just started playing the game or been playing it for 2 years. I dont think theres anything wrong with starting something new up even though theres already things like it. I mean do you think film makers stop making movies because there are already movies out? Do you think record labels stop looking for new artists because there are already artists out, artists who have been around for years? No, so I say to anyone whos starting up a new SG or similar in any other game thats been around for sometime already to just throw caution to the wind and go for it!