WRITE-IN CAMPAIGN: "Never Give Up - Never Surrender!"

Based on this announcement, we as players, fans and consumers should make a responsible attempt to convince NCsoft to reverse its decision in this matter.

Therefore, we are mounting a campaign of letter-writing to make a personal appeal to Mr. Taek Jin Kim, CEO of NCsoft, to reconsider the decision to shut down Paragon Studioes, and instead keep this excellent Management and Development Team intact and keep City of Heroes alive.

We invite all players who have enjoyed this game to join us in this effort. Many players have already drafted petitions, and we urge all players to support these efforts and sign them, and encourage anyone who has ever played the game to do so as well.

Most important, we want to get physical letters onto Mr. Kim's desk. E-mails make a forceful statement, but the impact of receiving 2,000 e-mails is not nearly as great as the impact of having 2,000 physical letters sitting on one's desk. Nothing impresses a CEO like a piece of paper with a name on it, because it is a tangible reminder that there is an actual paying customer behind it.

When you write to Mr. Kim, it is important to follow some simple but crucial guidelines:

1. Be polite. I cannot stress this enough. A letter which begins with criticism and outrage ends in the wastebasket. Hostility toward a shutdown only validates the decision to be rid of such customers. BE POLITE.

2. Being polite does NOT mean being deferential. As a customer, you are entitled to certain considerations, and it is not at all improper to request that your expectation of those considerations be met. Write as an equal, as one gamer to another, and make it clear that your devotion to the game represents your devotion to the NCsoft as a continuing customer. Threatening never to buy another NCsoft game is counter-productive, but asserting your continued commitment to subscribing to or purchasing items in-game from "City of Heroes" cannot hurt our case.

3. Be brief. One paragraph is all you will need. "One page: read, two pages: dead." Remember that you are writing to the CEO of a major corporation. It is not reasonable to assume he will have the time to read every letter through and through, but knowing that the first ten letters say the same thing as the next 990 will make an impact.

4. Put a Subject line before the text of your appeal. A single line that says something like "Please do not end my subscription to City of Heroes!" gets your point across and reminds him that you and the thousands of other letter writers are part of his profits.

5. Send letters to both the US and Korean offices of NCsoft. We can't know for sure where Mr. Kim will be at any given time, but knowing that he has stacks of mail waiting for him at either office is part of the message we want to send.

6. Send all letters via "Certified Mail/Addressee’s Signature Required/Return Receipt Requested". This takes a little more effort and costs a little more, but it is well worth it. According to US Federal postal laws, a letter so marked must be signed for by the address or their legal representative, which in the case of CEOs is usually their personal administrative assistants; usually it's not the receptionist or security guards. This is your best shot at getting your letters directly to where they will do the most good.

7.Don't stop at one letter! If you can mail a letter every day, that would be great! But try to send at least one every week. Keep the flood of letters going. They are expecting an initial surge of appeals. What we want to show them is an ongoing commitment to saving the game.

All letters should be addressed to Mr., Taek Jin Kim, CEO, at the two main offices of NCsoft:

In the United States:

Mr. Taek Jin Kim, Chief Executive Officer
NCsoft Corporation
1501 4th Avenue, Suite 2050
Seattle, WA 98101
UNITED STATES

In Korea:

Mr. Taek Jin Kim, Chief Executive Officer
NCsoft Corporation
157-37 Samsung-dong
Kangnamu-gu, Seoul 135-090
KOREA

These are the corporate offices. Writing to any other addresses will reach NCsoft facilities, but may not reach Mr. Kim in time, or at all.

Please get involved!

We already KNOW that the game will be GONE if we do NOTHING.

If we do SOMETHING, we may have a chance to save it!

Good luck to all of us, and start getting those letters out!

Sincerely,

DASHER

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HELP SAVE THIS GAME!
If we can save this game, I promise I will never complain about Travel Power Suppression again! You have my word on it!
"The customer is always right."

I would like your guys thoughts on the letter I'm going to send. Here it is..


Dear Mr. Taek Jin Kim

Hello I am an loyal player of City of Heroes a game that has been in my life for eight years now. No I haven't been an active player due to financial issues and for that reason I've only been an active player for a little over three years combined. I bought the game and made an account when city of heroes was just starting out, I even have the comics to prove it. I am typing this letter to you to urge you to not take away a game that still has life and a breath to push forward. Paragon Studios has done an amazing job at bringing something worth paying for to the table. They strive to make the player experience one of a kind and it is. I don't know the real reason for dropping this game but it is a dishonor to a group of talented individuals that have worked hard to produce a profitable product that consumers would enjoy spending hard earned money and time to play.
I'll let you know that City of Heroes was the first and really the only MMORPG to capture and gain my interest, I remember finally being able to play the game after a year of two of owning it without a machine strong enough to play it. I started it up signed in and began to make Grave001 a fire/fire blaster. I played the game nearly nonstop playing through the storylines as my blaster I got him to about lvl 20 before my subscription ran out. Once back I continued to play as him changing his name to Jewelious and creating a back story for him this time I reached the cap level I put a lot of what I want to be into Jewelious. Recently I hopped back onto him and took a fly around remembering all the storylines I played through as him. This game that you are willing to throw away has a special place inside my heart. If you won't stop the game from being shut down at least allow someone else give City of Heroes a new beginning.
Furthermore due to this choice to drop City of Heroes I have reconsidered my planned purchase of Guild Wars 2 as I do not wish to support a publisher that would drop a game that is still doing well when they have other games that don't match the one they are dropping.

Sincerely
Mitchell "RuinTheSlayer" Smith
A CoH fan through and through

Writing was and still isn't my strongest quality.

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LvL 50s: Jewelious, SharktooghGrinner, Energy Fox Hound, Vibradiumforce

My words: I the bard of ages, Looking to sky for angels. I'll never be that of a the enlightened, I am only the burdened.