What now? Hop in your car, drive down to EB or wherever you bought it from, complain to them about it, drive home, try and log on again, see if that helped...
It's NCSoft's decision that the game not go live till Monday, and the STORE's decision to sell it 2 days in advance ya tard, DEAL WITH IT!
And as far as the Pre-Order crowd versus the people who can walk into the store and buy it now, who cares? THEY DIDNT PREORDER THE GAME, therefore they can't play till Monday, the RELEASE DATE! Get a clue, and quit complaining about something that you can do absolutely nothing about