I had an advertising idea for CoX quite a while ago. Advertising Partnerships. Ads in game help CoX and the advertiser. But how could advertising help the player directly? Enter into advertising agreements with companies where they not only pay for face time with your customers but also to produce new content.
Example: Enterprise Rent a Car
A fun, detailed and elaborate story arc, at the end of which you get a car temp power that you can drive around on the streets. Players could choose to do the arc or not. If they really like it, the player will have a positive view of the company advertising.
Add to that, a cross promotion where they put pamphlets at their terminals with info and directions on how to find the game and the story arc.
Some people hate advertising no matter what. You'll never win them over. But most people are open minded and would love advertising that actually makes the game more fun!
That is a brilliant idea. I hate traditional advertising myself, but this is something I would take advantage of. And who doesn't like more content?