Okay, I've been lurking all over the internet for an answer to this.
I just bought the VIP starter thing from Gamestop, I made sure I had a new free account that doesn't have anything bought on it. (This is the only answer I could find.)
I went to put in the code Gamestop gave me, but all I got was a trip to the billing page. What do I do from there? Do I need to also buy time? (which I would, but my gamestop does not sell the cards.)
I just traded in Dragon's Dogma, (and a few other games) to do this, so excuse me If I get a little fuzzled if I find out I've been jibbed.